Tow'rs

Tow'rs

Country: US

Influence: 51.84% Fanbase: 25.63% Trending: 64.94% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Warby Parker • 22.17% • Very Strong

As of 2025-09-09

21,201

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:38:14 UTC

Genres

popindiecousticapoprockrockbluesstomp and hollerfolk & traditionalindie folkindie anthem-folksinger/songwriter

Biography

Tow'rs is a band from Flagstaff, Arizona led by husband-and-wife duo Kyle and Gretta Miller. For ten years, this group has focused on the quiet connection between a song and its creator — a connection they've shared with their grassroots following through touring and six albums.

This summer the band is celebrating a decade of music with a new album “Versions,” a heartfelt retrospective that weaves past songs with their present selves. This album doesn’t replace earlier works but reimagines them, showcasing the band’s artistic growth through time and experience. More than that, it’s a celebration of personal transformation, inviting listeners to reflect on their own journeys alongside Tow’rs’ evolution.

With refreshed arrangements and matured perspectives, fans can rediscover familiar melodies through a contemporary lens. It’s a sincere thank-you note to loyal followers who’ve witnessed and appreciated their progression and a warm welcome to new listeners discovering Tow’rs for the first time.

“Versions” embodies Walt Whitman’s words, “I am large, I contain multitudes,” embracing the band’s multifaceted journey. It’s a testament to Tow’rs’ enduring creativity and an invitation to appreciate the wholeness of one’s path.

Learn more about Tow'rs at www.towrsmusic.com

Tow'rs Marketing Affinity & Brand Fit Data

Report Date: 2025-09-09

Tow'rs converts attention from 18-24 & 25-34 audiences across UNITED STATES, BRAZIL, CANADA. Audience shape is heavily female (55%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Youtube at 5,706 avg views per post, with supportive conversation on Instagram. Shared audience with Warby Parker, Madewell, Pacific Northwest Wonderland underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Tow'rs score 2.11%Strong bucket.
Brand: Warby ParkerBrand: MadewellBrand: Pacific Northwest Wonderland
Followers:21,201
Engagements:447
Rate:2.1%
Posts:652
Views:6,920
Avg Likes:428
Avg Comments:18
Avg Views:6,920

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 21,201 · Engagements 447 · Rate 2.1%
Posts 652 · Views 6,920 · Avg Likes 428 · Avg Comments 18 · Avg Views 6,920
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 45%
25-34: 30%
35-44: 10%
13-17: 9%
Largest: 18-24 (45%); next: 25-34 (30%)
Gender Split Female: 55%
Male: 45%
Non-binary/Other: 0%
Skews female (55%)
Top Countries UNITED STATES (49%)
BRAZIL (16%)
CANADA (4%)
UNITED KINGDOM (4%)
ROMANIA (4%)
Top regions: UNITED STATES (49%), BRAZIL (16%), CANADA (4%)
Platform Engagement Instagram: 249 avg likes/post · Tiktok: 1,214 avg views/post · Youtube: 5,706 avg views/post Best reach: Youtube 5,706 avg views; best engagement: Instagram 249 avg likes

Top Brand Affinities

Warby Parker
Score: 22.17
Madewell
Score: 17.50
Pacific Northwest Wonderland
Score: 14.32
Free People
Score: 11.50
Chick-fil-A
Score: 10.37
Bonneville
Score: 10.25
Anthropologie
Score: 9.89
Kickstarter
Score: 9.76
Houston Livestock Show and Rodeo
Score: 8.98
Coors
Score: 8.91
Amazon Music
Score: 7.95
Pro Tools
Score: 7.84
Brand Category Score
Warby Parker 22.17
Madewell 17.50
Pacific Northwest Wonderland 14.32
Free People 11.50
Chick-fil-A 10.37
Bonneville 10.25
Anthropologie 9.89
Kickstarter 9.76
Houston Livestock Show and Rodeo 8.98
Coors 8.91
Amazon Music 7.95
Pro Tools 7.84
Kroger 6.70
Target 5.92
Publix 5.64
Airbnb 5.48
Carhartt 5.46
Spotify Music 5.26
Verizon 5.09
The Home Depot 4.88
Taco Bell 4.78
Lululemon Athletica 4.47
Ableton 4.41
Showtime 4.18
Kodak 4.13
Holden 3.99
Paramount Pictures 3.91
OLD NAVY 3.89
Chipotle Mexican Grill 3.87
The Olympic Games 3.69
NORDSTROM 3.57
American Eagle 3.55
Busch 3.55
Walmart 3.52
Urban Outfitters 3.44
WWE 3.25
Summit Entertainment 3.20
Costco 3.17
Polaroid 3.10
Coachella 3.10
The North Face 3.01
Dr. Martens 2.68
Lollapalooza 2.53
Prismacolor 2.51
Cadillac 2.50
Sunnies Studios 2.47
Geocaching 2.46
NBC 2.41
Fujifilm 2.30
Nickelodeon 2.23

Official Profiles

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Artist: Tow'rs

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Top 10 Songs Played Today

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Total Streams

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Concerts

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