Toto Cutugno

Toto Cutugno

Country: IT | Gender: male

Influence: 58.98% Fanbase: 38.58% Trending: 69.17% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Warner Music • 30.46% • Very Strong

As of 2025-09-13

27,814

Social Media Followers

As of 2025-09-13

00:00:00

Hours Airplay

2025-12-07 10:05:42 UTC

Genres

poppopclassic italian popmainstream pop

Biography

The Italian winner of the 1990 Eurovision Song Contest, Toto Cutugno was born Salvatore Cutugno on July 7, 1943, in the northern Tescan town of Fosdinovo. A drummer as a youth, he turned to songwriting in the early '70s, and went on to compose hits for such European stars as Joe Dassin, Mireille Mathieu, Dalida, Johnny Halliday, Michel Sardou, Claude François and Gigliola Cinquetti. He also performed his material with his own band Albatross and, in 1976, the band released its self-titled debut album.

That same year, Albatross (performing the song "L'Albatross") placed third at the San Remo Music Festival. They were back again in 1977, performing "Gran Premio," since when Cutugno has visited the event on no less than a dozen further occasions. A solo artist now, he claimed victory just once, in 1980 with "Solo Noi" ("Only Us"). However, he would place second in 1984 with "Serenata" ("Serenade"), in 1987 with "Figli" ("Sons"), in 1988 with "Emozioni" ("Emotions"), and in 1989 with "Le Mamme" ("The Mothers"). A prolific recording artist throughout the '80s, his album releases included 1980s solo debut Voglio l'Anima and Innamorata, Innamorato, Innamorati, 1981's La Mia Musica, L'Italiano in 1983, and Mediterraneo and Cofanetto in 1987.

1990 saw Cutugno return to the San Remo event, performing alongside Ray Charles. Cutugno's "Gli Amori" (recorded by Charles as "Good Love Gone Bad") finished runner-up once again, but a greater triumph was just around the corner, as Cutugno's "Insieme 1992" ("Together 1992"), a song celebrating the upcoming unification of Europe's EEC membership, won the Eurovision Song Contest. His next album, Insieme, understandably remains Cutugno's best known. His output slowed during the '90s and beyond. 1992's Non E Facile Essere Uomini was followed by Canzoni Nacoste (1997), Il Treno Va (2002) and Cantando (2004). 2005, however, saw Cutugno return to the spotlight when he joined singer Annalisa Minetti to perform "Come Noi Nessuno Al Mondo," the title track from his latest album. Perhaps unsurprisingly, the pairing finished second once again. Toto Cutugno died in Milan on August 22, 2023; he was 80 years of age. ~ Dave Thompson, Rovi

Toto Cutugno Marketing Affinity & Brand Fit Data

Report Date: 2025-09-13

Toto Cutugno draws 35-44 & 45-64 audiences and holds attention in ITALY, RUSSIA, ROMANIA. The skew is heavily female (57%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Instagram at 1,809 avg likes per post, with Instagram sustaining the conversation. Audience adjacency to Warner Music, Elisabetta Franchi, Roberto Cavalli makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Toto Cutugno score 6.50%Very Strong bucket.
Brand: Warner MusicBrand: Elisabetta FranchiBrand: Roberto Cavalli
Followers:27,814
Engagements:1,809
Rate:6.5%
Posts:163
Views:0
Avg Likes:1,809
Avg Comments:65
Avg Views:0

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 27,814 · Engagements 1,809 · Rate 6.5%
Posts 163 · Views 0 · Avg Likes 1,809 · Avg Comments 65 · Avg Views 0
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 35-44: 29%
45-64: 29%
25-34: 28%
18-24: 12%
Largest: 35-44 (29%); next: 45-64 (29%)
Gender Split Female: 57%
Male: 43%
Non-binary/Other: 0%
Skews female (57%)
Top Countries ITALY (56%)
RUSSIA (8%)
ROMANIA (3%)
UNITED STATES (3%)
UKRAINE (3%)
Top regions: ITALY (56%), RUSSIA (8%), ROMANIA (3%)
Platform Engagement Instagram: 1,809 avg likes/post best engagement: Instagram 1,809 avg likes

Top Brand Affinities

Warner Music
Score: 30.46
Elisabetta Franchi
Score: 22.09
Roberto Cavalli
Score: 21.19
Peroni
Score: 21.10
Alitalia
Score: 19.19
Ana Capri
Score: 16.69
Superga
Score: 15.53
Miele
Score: 15.19
Arezzo
Score: 11.17
Montecristo
Score: 10.42
Alfa Romeo
Score: 8.77
Easyjet
Score: 8.66
Brand Category Score
Warner Music 30.46
Elisabetta Franchi 22.09
Roberto Cavalli 21.19
Peroni 21.10
Alitalia 19.19
Ana Capri 16.69
Superga 15.53
Miele 15.19
Arezzo 11.17
Montecristo 10.42
Alfa Romeo 8.77
Easyjet 8.66
Lavazza 8.47
Emporio Armani 8.08
Ryanair 7.79
Amazon Music 7.38
Pioneer 7.34
KARL LAGERFELD 7.19
Lidl 6.53
Calzedonia 6.08
Fiat 5.91
Moët & Chandon 5.90
UEFA 5.81
NBC 5.39
Campari 5.17
Selfiegram 4.86
Aperol 4.40
Armani 4.37
Patek Philippe 4.35
Lindt 4.30
Ferrari 4.29
Dolce & Gabbana 4.06
Rimmel 4.01
Ferrero 3.68
Ducati 3.64
Pizza Lover 3.54
Valentino 3.39
Martini 3.31
Bellagio 3.09
Ray-Ban 2.99
MTV 2.89
musical.ly 2.88
Rolls-Royce 2.88
Moschino 2.72
Montblanc 2.69
Aston Martin 2.67
Nutella 2.50
Versace 2.33
Fendi 2.33
Maserati 2.26

Official Profiles

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Artist: Toto Cutugno

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Concerts

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