Toto Brand Affinity ranks highest Akg at 57.85% . Very Strong. Score DMDB 72.77% | Fanbase 62.26%

Toto — rock artist from US.

Formed in Los Angeles in 1978, Toto was established by David Paich, Steve Lukather, Bobby Kimball, Steve Porcaro, David Hungate, and Jeff Porcaro, all seasoned…

Toto

Superstar

Country: US | Artist ID: 11e81bc8-c418-be6e-b9ed-a0369fe50396

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Genres

rockrockalbum rocksoft rockclassic rockmellow goldyacht rockpop rock

Influential: 72.77% Fanbase: 62.26% Trending: 78.03%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Akg • 57.85% • Very Strong

As of 2025-09-10

1,631,549

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 72.77% | Fanbase 62.26% | Trending 78.03% | CAREER STAGE: SUPERSTAR

Biography

Formed in Los Angeles in 1978, Toto was established by David Paich, Steve Lukather, Bobby Kimball, Steve Porcaro, David Hungate, and Jeff Porcaro, all seasoned session musicians. Their self-titled debut album in 1978 achieved commercial success with the hit single "Hold the Line." The band reached their peak in the early '80s with hits like "Rosanna" and "Africa" from the Grammy-winning Toto IV. Despite lineup changes and the untimely death of Jeff Porcaro in 1992, Toto continued to release albums and tour, maintaining a strong following in Japan and Europe.

Over the years, Toto underwent various lineup changes, including the addition of new members like Joseph Williams and Mike Porcaro. The band's sound evolved through albums like Isolation and Fahrenheit, with Lukather eventually taking over lead vocals. Despite disbanding briefly in the mid-2000s, Toto reunited for special events and tours, including a 35th-anniversary tour in 2013. Their 2015 release, Toto XIV, marked a return to their classic sound. Toto celebrated their 40th anniversary in 2018 with a tour and the compilation album 40 Trips Around the Sun, showcasing their enduring legacy in the music industry.

Report Date: 2025-09-10

Toto keeps 25-34 & 18-24 audiences engaged throughout UNITED STATES, BRAZIL, INDONESIA. The composition is heavily male (73%), which favors creative built around style signals and community validation. Results concentrate on Youtube at 30,504 avg views per post, while Instagram maintains continuity between bigger moments. Overlap with Akg, Ampeg, Sennheiser supports swift activation in streetwear, music platforms, and lifestyle products. It’s a straight line from influence to impact.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Toto score 0.35% — Low bucket.

Brand: AkgBrand: AmpegBrand: Sennheiser

Followers:1,631,549

Engagements:5,758

Rate:0.4%

Posts:974

Avg Likes:5,720

Avg Comments:126

Avg Views:30,504

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,631,549 · Engagements 5,758 · Rate 0.4% Posts 974 · Views 30,504 · Avg Likes 5,720 · Avg Comments 126 · Avg Views 30,504	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 34% 18-24: 30% 35-44: 19% 45-64: 13%	Largest: 25-34 (34%); next: 18-24 (30%)
Gender Split	Female: 27% Male: 73% Non-binary/Other: 0%	Skews male (73%)
Top Countries	UNITED STATES (20%) BRAZIL (12%) INDONESIA (6%) ARGENTINA (4%) ITALY (4%)	Top regions: UNITED STATES (20%), BRAZIL (12%), INDONESIA (6%)
Platform Engagement	Instagram: 5,012 avg likes/post · Youtube: 30,504 avg views/post	Best reach: Youtube 30,504 avg views; best engagement: Instagram 5,012 avg likes

Top Brand Affinities

Akg

Score: 57.85

Ampeg

Score: 45.34

Sennheiser

Score: 39.74

MOOG

Score: 39.00

Pro Tools

Score: 30.30

Ableton

Score: 13.23

Amazon Music

Score: 12.56

Movistar

Score: 6.83

Spotify Music

Score: 6.61

Yamaha

Score: 5.99

NBC

Score: 5.02

MTV

Score: 4.59

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Top Brand Affinities

Brand	Category	Score
Akg		57.85
Ampeg		45.34
Sennheiser		39.74
MOOG		39.00
Pro Tools		30.30
Ableton		13.23
Amazon Music		12.56
Movistar		6.83
Spotify Music		6.61
Yamaha		5.99
NBC		5.02
MTV		4.59
Columbia Pictures		4.39
Paramount Pictures		4.34
Warner Bros		3.48
NHL		3.42
Star Wars		3.03
Lollapalooza		2.85
Beats Electronics		2.82
musical.ly		2.74
Guinness		2.47
Busch		2.37
Los Angeles Lakers		2.25
Jack Daniels		2.21
NFL		2.19
Pepsi		2.11
Pixar		2.11
Boeing		2.04
Ray-Ban		2.02
Lego		1.95
Tesla Motors		1.93
Cadillac		1.92
Transformers		1.91
SoundCloud		1.88
Harley-Davidson		1.87
Nintendo		1.86
GoPro		1.82
Budweiser		1.81
BBC		1.78
Jaguar		1.72
Microsoft		1.68
Renault		1.67
HBO		1.67
Sony		1.65
Fujifilm		1.64
McLaren		1.62
Heineken		1.55
Amazon		1.50
WWE		1.46
Ferrari		1.44