Tory Lanez

Tory Lanez — r&b, funk & soul artist from CA.

Tory Lanez, born Daystar Peterson in Toronto, Canada, is known for his introspective and narrative-driven rap style. His sophomore album, Memories Don't Die,…

Influence: 76.33% Fanbase: 73.66% Trending: 77.66% Career Level: Superstar

Top Brand Affinity

Highest overlapping lifestyle brand

Spinrilla • 26.38% • Very Strong

As of 2025-09-27

18,643,311

Social Media Followers

As of 2025-09-27

00:00:00

Hours Airplay

2025-12-07 08:51:26 UTC

Genres

r&b, funk & soulr&bcontemporary r&bhip-hop & raphip hoppop rapraptrapmelodic rapcanadian hip hopcanadian traptoronto raphip-hop/rapcontemporary hip hop

Biography

Tory Lanez, born Daystar Peterson in Toronto, Canada, is known for his introspective and narrative-driven rap style. His sophomore album, Memories Don't Die, follows his successful 2016 debut, I Told You, featuring hit singles like "Say It" and "LUV." Lanez, at 25 years old, showcases his ability to blend genres and create new soundscapes on the album, which includes collaborations with artists like 50 Cent, Future, and Wiz Khalifa. His music revisits traditional hip-hop and R&B elements, combining raw instrumentals with his signature crooning.

Lanez's artistry reflects his personal journey with clarity and emotion, capturing the complexities of life in a changing world. His dedication to authenticity and storytelling shines through in his music, resonating with listeners as he navigates his growth and experiences.

Top Brand Affinities

Report Date: 2025-09-27

Tory Lanez builds repeat engagement among 18-24 & 25-34 audiences throughout UNITED STATES, CANADA, BRAZIL. With a heavily male (63%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Tiktok (1,400,000 avg views per post), while Instagram provides social proof in comments and saves. Affinities with Spinrilla, Palm Angels, True Religion point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Tory Lanez score 1.54% — Moderate bucket.

Brand: SpinrillaBrand: Palm AngelsBrand: True Religion

Followers:18,643,311

Engagements:286,742

Rate:1.5%

Posts:1,129

Avg Likes:273,403

Avg Comments:6,188

Avg Views:1,448,277

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 18,643,311 · Engagements 286,742 · Rate 1.5% Posts 1,129 · Views 1,448,277 · Avg Likes 273,403 · Avg Comments 6,188 · Avg Views 1,448,277	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 54% 25-34: 34% 13-17: 7% 35-44: 5%	Largest: 18-24 (54%); next: 25-34 (34%)
Gender Split	Female: 37% Male: 63% Non-binary/Other: 0%	Skews male (63%)
Top Countries	UNITED STATES (45%) CANADA (5%) BRAZIL (4%) UNITED KINGDOM (4%) FRANCE (3%)	Top regions: UNITED STATES (45%), CANADA (5%), BRAZIL (4%)
Platform Engagement	Instagram: 184,133 avg likes/post · Tiktok: 1,400,000 avg views/post · Youtube: 48,277 avg views/post	Best reach: Tiktok 1,400,000 avg views; best engagement: Instagram 184,133 avg likes

Top Brand Affinities

Spinrilla

Score: 26.38

Palm Angels

Score: 18.84

True Religion

Score: 18.63

New Era

Score: 10.22

Pro Tools

Score: 9.24

Alexander McQueen

Score: 7.77

Amazon Music

Score: 7.29

SoundCloud

Score: 6.91

Moncler

Score: 6.48

FashionNova

Score: 5.68

boohoo

Score: 5.60

Coach

Score: 5.47

Brand	Category	Score
Spinrilla		26.38
Palm Angels		18.84
True Religion		18.63
New Era		10.22
Pro Tools		9.24
Alexander McQueen		7.77
Amazon Music		7.29
SoundCloud		6.91
Moncler		6.48
FashionNova		5.68
boohoo		5.60
Coach		5.47
Infiniti		5.35
Kodak		5.31
Kappa		5.17
Champion		5.03
Beats Electronics		4.67
Ableton		4.60
Hennessy		4.54
Fendi		4.08
iHeartRadio Music Awards		3.92
NBA		3.69
CNN		3.64
Timberland		3.59
ESPN		3.53
Christian Louboutin		3.48
Fenty beauty		3.45
Lululemon Athletica		3.26
Supreme		3.24
Balenciaga		3.23
Bacardi		3.22
Los Angeles Lakers		3.20
Barber Shop Connect		2.97
MTV		2.92
BALMAIN		2.84
Stüssy		2.84
Sneakerhead		2.83
Spotify Music		2.76
ASOS		2.76
Versace		2.70
Puma		2.66
Cartier		2.55
TOM FORD		2.50
Urban Outfitters		2.44
NFL		2.38
shein		2.36
UFC		2.31
Great Wall		2.31
Dr. Martens		2.29
Gucci		2.28