Toro y Moi
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-27
431,022
Social Media Followers
As of 2025-09-27
00:00:00
Hours Airplay
2025-12-07 08:55:37 UTC
Genres
Biography
A sense of nostalgia sneaks its way into almost every Toro y Moi release, but angst is an emotion that Bear has never intentionally explored the way he does here. Tracks like “Tuesday'' channel a specific, yet forever-relatable sense of adolescent unease. A distorted guitar riff leads into a repeating chorus that conjures misunderstood teenagers singing aloud, maybe too loud, while riding bikes through American suburbs. This foreboding can also be heard on “HOV,” though not without poking some fun with lines like “Romance is so cold / My advice? To bring a coat.”
Bear has the energy, but is acutely aware that his energy isn’t forever. At a time when the internet is blending multiple genres into one at an increasingly rapid pace, Bear accomplishes the rare feat of keeping up with the contemporary alternative listener. Constantly changing, evolving and experimenting is the heart of Toro y Moi, and on Hole Erth Bear challenges but also reclaims himself, embracing the myriad sounds and eras that formed him, while crashing new worlds together.
Toro y Moi indexes high with fans in the 18-24 range in UNITED STATES, BRAZIL, UNITED KINGDOM. The skew is heavily male (71%), which clarifies product positioning and tone. Momentum is most visible on Tiktok with 3,287 avg views per post; Instagram rounds out day-to-day engagement. The brand graph leans toward MOOG, Ableton, Akai, making streetwear, music platforms, and lifestyle products a natural test bed. Choose Toro y Moi when the KPI is cultural lift plus measurable fan actions.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 431,022 · Engagements 3,873 · Rate 0.9% Posts 272 · Views 4,525 · Avg Likes 3,836 · Avg Comments 59 · Avg Views 4,525 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 44% 25-34: 40% 35-44: 9% 13-17: 5% |
Largest: 18-24 (44%); next: 25-34 (40%) |
| Gender Split |
Female: 29% Male: 71% Non-binary/Other: 0% |
Skews male (71%) |
| Top Countries |
UNITED STATES (43%) BRAZIL (6%) UNITED KINGDOM (4%) MEXICO (4%) CANADA (3%) |
Top regions: UNITED STATES (43%), BRAZIL (6%), UNITED KINGDOM (4%) |
| Platform Engagement | Instagram: 3,484 avg likes/post · Tiktok: 3,287 avg views/post · Youtube: 1,238 avg views/post | Best reach: Tiktok 3,287 avg views; best engagement: Instagram 3,484 avg likes |
Top Brand Affinities
MOOG
Ableton
Akai
Depop
Madewell
Mixcloud
Arc'teryx
SoundCloud
Glossier
Coachella
Maison Margiela
Pro Tools
| Brand | Category | Score |
|---|---|---|
| MOOG | 29.08 | |
| Ableton | 19.91 | |
| Akai | 17.41 | |
| Depop | 14.46 | |
| Madewell | 12.47 | |
| Mixcloud | 12.37 | |
| Arc'teryx | 12.08 | |
| SoundCloud | 9.36 | |
| Glossier | 8.99 | |
| Coachella | 8.43 | |
| Maison Margiela | 8.24 | |
| Pro Tools | 8.15 | |
| JACQUEMUS | 7.61 | |
| Amazon Music | 7.33 | |
| Acne Studios | 7.16 | |
| Kodak | 6.73 | |
| Lollapalooza | 6.69 | |
| Champion | 6.68 | |
| Spotify Music | 5.55 | |
| Beats Electronics | 5.21 | |
| Stüssy | 5.18 | |
| Carhartt | 5.11 | |
| Urban Outfitters | 4.90 | |
| Pacific Northwest Wonderland | 4.83 | |
| Oculus | 4.54 | |
| Leica | 4.51 | |
| Dr. Martens | 4.30 | |
| Fujifilm | 4.30 | |
| Taco Bell | 4.14 | |
| Kickstarter | 4.02 | |
| Polaroid | 3.77 | |
| Airbnb | 3.34 | |
| Showtime | 3.30 | |
| Paramount Pictures | 3.29 | |
| Hennessy | 3.27 | |
| Olympus | 3.17 | |
| Supreme | 3.12 | |
| Gundam | 3.04 | |
| Nickelodeon | 2.94 | |
| Jollibee | 2.80 | |
| Tinder | 2.68 | |
| Prismacolor | 2.62 | |
| Emporium | 2.56 | |
| Sneakerhead | 2.54 | |
| Fenty beauty | 2.43 | |
| A Game of Tones | 2.39 | |
| Vans | 2.32 | |
| Lululemon Athletica | 2.29 | |
| Adobe | 2.28 | |
| Warner Bros | 2.27 |
Official Profiles
Login to view Contact
LoginArtist: Toro y Moi
The map shows every radio station that aired Toro y Moi today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams (2025-09-27)
Total: 3,981,525
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
|
2,398,245 | 60.23% |
| [+] |
|
1,226,189 | 30.80% |
| [+] |
|
334,800 | 8.41% |
| [+] |
|
13,601 | 0.34% |
| [+] |
|
8,690 | 0.22% |
| [+] |
|
0 | 0.00% |
| [+] |
|
0 | 0.00% |
| [+] |
|
0 | 0.00% |
| [+] |
|
0 | 0.00% |
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















