Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
7,773
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 14:44:59 UTC
Genres
Biography
"Oasis Sky" is Tor’s first original body of work since his 2016 album, "Blue Book". It expands on the latter’s meditative energy with the producer’s signature warmth and beat-driven atmospherics, while digging deeper into the experiences and emotions that have informed the past 4 years of his life. From a busy touring schedule that saw the Vancouver-based producer playing his music across the U.S., the E.U., Australia, and Costa Rica, as well as being sought out to produce remixes for Max Cooper, Fejká, Frameworks, and RÜFÜS DU SOL, the album only began to come into focus after slowing down, establishing roots, finding centre and introspection in a new living space.
Since Oasis Sky's release it has gone on to accumulate over 26 million streams across platforms, been played on BBC Radio 1, Sirius XM Chill, and NPR, featured on CSI: Vegas, and won Electronic Album of the Year at the 2022 JUNO Awards.
Tor resonates most with 25-34 & 35-44 audiences and shows durable presence in UNITED STATES, CANADA, UNITED KINGDOM. With a heavily male (59%) skew, campaigns can carry a confident voice and visual identity. Instagram is the reach spine (226 avg likes per post); Instagram is where fans co-sign. Affinity adjacency to MOOG, Ableton, Akai makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 7,773 · Engagements 226 · Rate 2.9% Posts 403 · Views 0 · Avg Likes 226 · Avg Comments 18 · Avg Views 0 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 47% 35-44: 30% 18-24: 15% 45-64: 7% |
Largest: 25-34 (47%); next: 35-44 (30%) |
| Gender Split |
Female: 41% Male: 59% Non-binary/Other: 0% |
Skews male (59%) |
| Top Countries |
UNITED STATES (35%) CANADA (24%) UNITED KINGDOM (8%) AUSTRALIA (5%) GERMANY (4%) |
Top regions: UNITED STATES (35%), CANADA (24%), UNITED KINGDOM (8%) |
| Platform Engagement | Instagram: 226 avg likes/post | best engagement: Instagram 226 avg likes |
Top Brand Affinities
MOOG
Ableton
Akai
Mixcloud
Pioneer
Lionsgate
SoundCloud
Arc'teryx
Trancefamily
Acroyoga
Pro Tools
Pacific Northwest Wonderland
| Brand | Category | Score |
|---|---|---|
| MOOG | 82.87 | |
| Ableton | 80.11 | |
| Akai | 56.18 | |
| Mixcloud | 53.76 | |
| Pioneer | 21.06 | |
| Lionsgate | 19.20 | |
| SoundCloud | 18.95 | |
| Arc'teryx | 18.16 | |
| Trancefamily | 15.42 | |
| Acroyoga | 14.10 | |
| Pro Tools | 13.91 | |
| Pacific Northwest Wonderland | 12.85 | |
| Beats Electronics | 12.18 | |
| Sennheiser | 10.00 | |
| Atmos | 9.32 | |
| Amazon Music | 9.07 | |
| Spotify Music | 9.02 | |
| Tate Modern | 7.34 | |
| Leica | 5.17 | |
| Showtime | 4.76 | |
| Kickstarter | 4.49 | |
| Coachella | 4.39 | |
| Paramount Pictures | 4.34 | |
| Nixon | 4.14 | |
| Fujifilm | 3.87 | |
| Airbnb | 3.78 | |
| Lush | 3.72 | |
| Kodak | 3.63 | |
| Warner Bros | 3.57 | |
| Tinder | 3.06 | |
| Mulberry | 3.05 | |
| A Game of Tones | 2.93 | |
| Carhartt | 2.91 | |
| Emporium | 2.83 | |
| Adobe | 2.83 | |
| Lululemon Athletica | 2.80 | |
| Polaroid | 2.78 | |
| Geocaching | 2.67 | |
| Lollapalooza | 2.66 | |
| Matrix | 2.66 | |
| Tomorrowland | 2.62 | |
| Paypal | 2.13 | |
| BBC | 2.02 | |
| National Geographic | 2.01 | |
| Guinness | 1.97 | |
| Activision Blizzard | 1.94 | |
| Bellagio | 1.92 | |
| Sony | 1.87 | |
| The North Face | 1.79 | |
| Aperol | 1.77 |
Official Profiles
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LoginArtist: Tor
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
