Topic

Topic

Country: DE | Gender: male

Influence: 64.21% Fanbase: 36.26% Trending: 78.18% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Pioneer • 56.83% • Very Strong

As of 2025-09-09

1,015,307

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 08:04:42 UTC

Genres

popdance pophip-hop & raphip-hop/rapelectronictropical houseelectronicedmelectro housepop dancepop edmdancegerman dance

Biography

MC and businessman Topic came up in Los Angeles and made a big move when he signed with Charles "Big Chuck" Stanton and Feemstar's SRC/Universal-affiliated Drama Family label. Prior to beginning work on his first proper album, he penned lyrics for Shaunta Prior and Smoot and recorded "Never Gonna Get It" with Sean Biggs and Akon. The track appeared on the latter's Trouble album. He also runs his own label, BOSS-Life Entertainment.

Topic Marketing Affinity & Brand Fit Data

Report Date: 2025-09-09

Topic performs best with fans in the 18-24 range, concentrated in GERMANY, UNITED STATES, BRAZIL. Audience composition is female-leaning (53%), which simplifies targeting and creative tone. The most reliable reach comes from Tiktok at 57,600 avg views per post, with Tiktok providing steady community replies and saves. Brand adjacency trends toward Pioneer, Warner Music, Commerzbank, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, Topic is positioned to deliver.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Topic score 0.85%Low bucket.
Brand: PioneerBrand: Warner MusicBrand: Commerzbank
Followers:1,015,307
Engagements:8,612
Rate:0.8%
Posts:762
Views:81,838
Avg Likes:7,897
Avg Comments:183
Avg Views:81,838

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 1,015,307 · Engagements 8,612 · Rate 0.8%
Posts 762 · Views 81,838 · Avg Likes 7,897 · Avg Comments 183 · Avg Views 81,838
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 55%
25-34: 29%
35-44: 7%
13-17: 6%
Largest: 18-24 (55%); next: 25-34 (29%)
Gender Split Female: 53%
Male: 47%
Non-binary/Other: 0%
Skews female (53%)
Top Countries GERMANY (28%)
UNITED STATES (8%)
BRAZIL (6%)
POLAND (4%)
ITALY (3%)
Top regions: GERMANY (28%), UNITED STATES (8%), BRAZIL (6%)
Platform Engagement Instagram: 2,548 avg likes/post · Tiktok: 57,600 avg views/post · Youtube: 24,238 avg views/post Best reach: Tiktok 57,600 avg views; best engagement: Tiktok 4,391 avg likes

Top Brand Affinities

Pioneer
Score: 56.83
Warner Music
Score: 38.94
Commerzbank
Score: 32.57
Braun
Score: 25.43
Mixcloud
Score: 24.91
Edeka
Score: 24.37
Rossmann
Score: 24.15
Trancefamily
Score: 22.33
Gamescom
Score: 22.32
Zalando
Score: 17.85
Amazon Music
Score: 17.78
Nakd
Score: 17.58
Brand Category Score
Pioneer 56.83
Warner Music 38.94
Commerzbank 32.57
Braun 25.43
Mixcloud 24.91
Edeka 24.37
Rossmann 24.15
Trancefamily 22.33
Gamescom 22.32
Zalando 17.85
Amazon Music 17.78
Nakd 17.58
Ableton 16.74
Sennheiser 15.77
Calzedonia 10.15
OOTD Magazine 10.05
Moët & Chandon 9.67
KARL LAGERFELD 7.14
Seat 6.70
Aperol 6.25
Dsquared 5.90
Anantara 5.70
Pull&Bear 5.21
Lufthansa 4.93
Alexander McQueen 4.83
Primark 4.79
TOM FORD 4.51
Opel 4.47
Daniel Wellington 4.35
Coachella 4.11
Hugo Boss 4.11
Tomorrowland 4.06
Hollister Co 4.05
Dolce & Gabbana 3.80
BH Cosmetics 3.78
Moschino 3.74
Versace 3.58
Michael Kors 3.50
MTV 3.47
Harrods 3.21
BALMAIN 3.19
Calvin Klein 3.09
Leica 3.06
Armani 3.03
Hermès 2.98
H&M 2.80
musical.ly 2.69
FashionNova 2.58
NYX Cosmetics 2.56
Stradivarius 2.53

Official Profiles

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Artist: Topic

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Top 10 Songs Played Today

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Total Streams

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Concerts

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