Toosii Brand Affinity ranks highest Kurt Geiger at 22.76% . Very Strong. Score DMDB 68.16% | Fanbase 55.71%

Toosii — r&b, funk & soul artist from US.

Nau’Jour Grainger, known professionally as Toosii, is an eighteen-year-old musician originally from Syracuse, NY, now based in Raleigh, NC. He began pursuing…

Toosii

Recognizable

Country: US | Gender: male | Artist ID: 11e88ab9-c897-0760-ba41-c81f66c9b203

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Genres

r&b, funk & soulpop r&bhip-hop & raphip-hop/rapnorth carolina hip hophip hoptrap

Influential: 68.16% Fanbase: 55.71% Trending: 74.38%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Kurt Geiger • 22.76% • Very Strong

As of 2025-09-10

11,864,143

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 68.16% | Fanbase 55.71% | Trending 74.38% | CAREER STAGE: MAINSTREAM

Biography

Nau’Jour Grainger, known professionally as Toosii, is an eighteen-year-old musician originally from Syracuse, NY, now based in Raleigh, NC. He began pursuing music seriously in late 2017, releasing his first EP "Why Not Now" in December of the following year. Toosii's melodic style has garnered attention within the industry, with his single "Who Dat" gaining popularity among fans.

Growing up on the south side of Salina, Syracuse, Toosii developed a passion for music that intensified after relocating to Raleigh as a teenager. Over the past four years, he has dedicated himself to his craft, finding solace and expression through his music. With a growing fan base and performances alongside notable artists like NBA Youngboy and Da Baby, Toosii's trajectory in the music scene continues to draw interest and anticipation for his future endeavors.

Report Date: 2025-09-10

Toosii connects with 18-24 & 25-34 audiences and shows durable traction across UNITED STATES, UNITED KINGDOM, CANADA. With a male-leaning (52%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Tiktok, where posts average 435,550 avg views per post; Instagram adds dependable engagement depth. Overlap with Kurt Geiger, True Religion, Palm Angels highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Toosii moves culture in the exact lanes many lifestyle marketers need.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Toosii score 1.33% — Moderate bucket.

Brand: Kurt GeigerBrand: True ReligionBrand: Palm Angels

Followers:11,864,143

Engagements:158,294

Rate:1.3%

Posts:663

Avg Likes:151,820

Avg Comments:1,288

Avg Views:594,765

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 11,864,143 · Engagements 158,294 · Rate 1.3% Posts 663 · Views 594,765 · Avg Likes 151,820 · Avg Comments 1,288 · Avg Views 594,765	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 56% 25-34: 29% 13-17: 10% 35-44: 4%	Largest: 18-24 (56%); next: 25-34 (29%)
Gender Split	Female: 48% Male: 52% Non-binary/Other: 0%	Skews male (52%)
Top Countries	UNITED STATES (65%) UNITED KINGDOM (3%) CANADA (3%) THAILAND (2%) JAMAICA (2%)	Top regions: UNITED STATES (65%), UNITED KINGDOM (3%), CANADA (3%)
Platform Engagement	Instagram: 101,925 avg likes/post · Tiktok: 435,550 avg views/post · Youtube: 159,215 avg views/post	Best reach: Tiktok 435,550 avg views; best engagement: Instagram 101,925 avg likes

Top Brand Affinities

Kurt Geiger

Score: 22.76

True Religion

Score: 20.84

Palm Angels

Score: 15.25

WNBA

Score: 14.34

FashionNova

Score: 12.15

Pontiac

Score: 10.32

Alexander McQueen

Score: 9.08

Champion

Score: 8.76

Marni

Score: 8.23

ESPN

Score: 6.77

shein

Score: 6.41

Hennessy

Score: 6.36

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Top Brand Affinities

Brand	Category	Score
Kurt Geiger		22.76
True Religion		20.84
Palm Angels		15.25
WNBA		14.34
FashionNova		12.15
Pontiac		10.32
Alexander McQueen		9.08
Champion		8.76
Marni		8.23
ESPN		6.77
shein		6.41
Hennessy		6.36
Kodak		6.07
Maybach		6.07
SoundCloud		5.64
Moncler		5.64
SheInside		5.33
Kappa		5.17
American Eagle		4.99
Beats Electronics		4.79
Steve Madden		4.59
Coach		4.52
boohoo		4.51
Timberland		4.49
Polo Ralph Lauren		4.22
Versace		4.00
NORDSTROM		3.92
Balenciaga		3.45
New Balance		3.28
NBA		3.10
Forever 21		3.07
Supreme		2.90
BALMAIN		2.82
NARS Cosmetics		2.73
Cartier		2.73
Burberry		2.69
Marc Jacobs		2.57
Louis Vuitton		2.57
Spotify Music		2.50
MTV		2.40
Fenty beauty		2.40
TOM FORD		2.35
Moschino		2.29
Yves Saint Laurent		2.29
Gucci		2.26
Carhartt		2.26
Dolce & Gabbana		2.25
Gymshark		2.18
Fendi		2.16
Los Angeles Lakers		2.13