Tony Vega Brand Affinity ranks highest Univision at 29.87% . Very Strong. Score DMDB 60.40% | Fanbase 43.27%

Tony Vega — latin artist from PR.

Eladio Antonio "Tony" Vega Ayala, born on July 13, 1957, is a Puerto Rican salsa singer. Vega began his musical journey at a young age, playing the conga for…

Tony Vega

Recognizable

Country: PR | Gender: male | Artist ID: 11e81bc6-f57a-6036-a2a5-a0369fe50396

Find Artist

Genres

latinlatintropicalsalsasalsa puertorriquena

Influential: 60.40% Fanbase: 43.27% Trending: 68.96%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Univision • 29.87% • Very Strong

As of 2025-09-10

1,016,723

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 60.40% | Fanbase 43.27% | Trending 68.96% | CAREER STAGE: MAINSTREAM

Biography

Eladio Antonio "Tony" Vega Ayala, born on July 13, 1957, is a Puerto Rican salsa singer. Vega began his musical journey at a young age, playing the conga for various bands in his hometown of Salinas, USA, before moving to New York City in 1968. In New York, Vega continued his education while exploring his passion for Afro-Caribbean music, particularly salsa, which was thriving in the city during the 1970s. He drew inspiration from artists like Ismael Rivera and eventually established himself as a respected figure in the salsa scene.

Aside from his music career, Vega is also a pastor at an Evangelical church in the United States. His early experiences in the vibrant music scene of New York City laid the foundation for his successful journey as a salsa artist, showcasing his talent and dedication to the genre over the years.

Report Date: 2025-09-10

Tony Vega is already in the conversation with 25-34 & 18-24 audiences in COLOMBIA, DOMINICAN REPUBLIC, UNITED STATES. The audience is heavily male (61%), so brand cues around fashion, access, and lifestyle earn attention. Youtube produces steady reach (389,719 avg views per post); Youtube confirms credibility in-thread. Affinity proximity to Univision, La Perla, Movistar points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Tony Vega score 0.25% — Low bucket.

Brand: UnivisionBrand: La PerlaBrand: Movistar

Followers:1,016,723

Engagements:2,568

Rate:0.3%

Posts:749

Avg Likes:2,472

Avg Comments:64

Avg Views:400,469

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,016,723 · Engagements 2,568 · Rate 0.3% Posts 749 · Views 400,469 · Avg Likes 2,472 · Avg Comments 64 · Avg Views 400,469	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 41% 18-24: 38% 35-44: 14% 45-64: 4%	Largest: 25-34 (41%); next: 18-24 (38%)
Gender Split	Female: 39% Male: 61% Non-binary/Other: 0%	Skews male (61%)
Top Countries	COLOMBIA (22%) DOMINICAN REPUBLIC (18%) UNITED STATES (12%) ECUADOR (11%) VENEZUELA (11%)	Top regions: COLOMBIA (22%), DOMINICAN REPUBLIC (18%), UNITED STATES (12%)
Platform Engagement	Instagram: 317 avg likes/post · Tiktok: 10,750 avg views/post · Youtube: 389,719 avg views/post	Best reach: Youtube 389,719 avg views; best engagement: Youtube 1,890 avg likes

Top Brand Affinities

Univision

Score: 29.87

La Perla

Score: 24.01

Movistar

Score: 19.99

Amazon Music

Score: 9.93

Suavecito

Score: 9.65

American Airlines

Score: 7.99

Pioneer

Score: 6.71

Cafecito

Score: 6.45

Daewoo

Score: 6.17

VidaSana

Score: 5.57

KIA

Score: 4.78

Amway

Score: 3.83

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Top Brand Affinities

Brand	Category	Score
Univision		29.87
La Perla		24.01
Movistar		19.99
Amazon Music		9.93
Suavecito		9.65
American Airlines		7.99
Pioneer		6.71
Cafecito		6.45
Daewoo		6.17
VidaSana		5.57
KIA		4.78
Amway		3.83
Spotify Music		2.34
NBA		2.09
Hyundai		1.80
musical.ly		1.74
Pepsi		1.59
FIFA		1.46
Los Angeles Lakers		1.43
Herbalife		1.38
Yamaha		1.33
Mazda		1.33
Lamborghini		1.31
Toyota		1.30
Suzuki		1.22
Pixar		1.22
L'Oréal Paris		1.18
Universal		1.15
Puma		1.09
Heineken		1.06
Reebok		1.01
Marvel		0.98
Netflix		0.98
Honda		0.96
Tesla Motors		0.95
Beats Electronics		0.95
SoundCloud		0.93
Sony		0.92
Rolex		0.91
OREO		0.91
Ford		0.86
NFL		0.81
Paypal		0.80
Ray-Ban		0.80
Chevrolet		0.79
Lego		0.74
Pandora		0.72
Red Bull		0.72
Nutella		0.71
Walt Disney		0.68