Tony Kakkar Brand Affinity ranks highest PlayerUnknown's Battlegrounds at 7.25% . Very Strong. Score DMDB 46.65% | Fanbase 65.49%

Tony Kakkar — pop artist from IN.

With over a decade of experience in the music industry, Sarah Johnson, known professionally as SJ, has established herself as a versatile singer-songwriter.…

Tony Kakkar

Established

Country: IN | Gender: male | Artist ID: 11e81bd2-ccb9-6014-b3c3-a0369fe50396

Find Artist Claim

Genres

popdesi poppopasianmodern bollywoodbollywood

Influential: 46.65% Fanbase: 65.49% Trending: 37.22%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

PlayerUnknown's Battlegrounds • 7.25% • Very Strong

As of 2025-09-10

12,794,178

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 46.65% | Fanbase 65.49% | Trending 37.22% | CAREER STAGE: MID_LEVEL

Biography

With over a decade of experience in the music industry, Sarah Johnson, known professionally as SJ, has established herself as a versatile singer-songwriter. Born on May 3, 1985, in Los Angeles, California, SJ began her musical journey at a young age and has since released several albums showcasing her unique blend of pop and soul influences. Her latest single, "Senorita," demonstrates her continued growth as an artist and has been well-received by fans and critics alike.

SJ's dedication to her craft and authentic storytelling have earned her a loyal following and opportunities to perform at various venues and events nationwide. With a passion for connecting with her audience through her music, SJ continues to evolve as an artist, exploring new sounds and pushing boundaries in her creative expression.

Report Date: 2025-09-10

Tony Kakkar connects with 18-24 & 25-34 audiences and shows durable traction across INDIA, BANGLADESH, PAKISTAN. With a heavily male (73%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Youtube, where posts average 14,245 avg views per post; Instagram adds dependable engagement depth. Overlap with PlayerUnknown's Battlegrounds, Mahindra, MTV highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Tony Kakkar moves culture in the exact lanes many lifestyle marketers need.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Tony Kakkar score 0.64% — Low bucket.

Brand: PlayerUnknown's BattlegroundsBrand: MahindraBrand: MTV

Followers:12,794,178

Engagements:81,934

Rate:0.6%

Posts:261

Avg Likes:81,869

Avg Comments:809

Avg Views:14,245

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 12,794,178 · Engagements 81,934 · Rate 0.6% Posts 261 · Views 14,245 · Avg Likes 81,869 · Avg Comments 809 · Avg Views 14,245	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 57% 25-34: 30% 13-17: 7% 35-44: 5%	Largest: 18-24 (57%); next: 25-34 (30%)
Gender Split	Female: 27% Male: 73% Non-binary/Other: 0%	Skews male (73%)
Top Countries	INDIA (72%) BANGLADESH (9%) PAKISTAN (8%) UNITED STATES (2%) NEPAL (2%)	Top regions: INDIA (72%), BANGLADESH (9%), PAKISTAN (8%)
Platform Engagement	Instagram: 80,010 avg likes/post · Tiktok: 0 avg views/post · Youtube: 14,245 avg views/post	Best reach: Youtube 14,245 avg views; best engagement: Instagram 80,010 avg likes

Top Brand Affinities

PlayerUnknown's Battlegrounds

Score: 7.25

Mahindra

Score: 6.27

MTV

Score: 3.51

musical.ly

Score: 3.24

Emporium

Score: 3.23

FashionNova

Score: 3.21

Snapseed

Score: 3.15

KTM

Score: 3.06

Gymshark

Score: 2.16

Travelgram

Score: 2.04

SheInside

Score: 1.94

Canon

Score: 1.78

► Login to Open Full Social Media Report

Top Brand Affinities

Brand	Category	Score
PlayerUnknown's Battlegrounds		7.25
Mahindra		6.27
MTV		3.51
musical.ly		3.24
Emporium		3.23
FashionNova		3.21
Snapseed		3.15
KTM		3.06
Gymshark		2.16
Travelgram		2.04
SheInside		1.94
Canon		1.78
Nikon		1.75
shein		1.58
FOREX		1.55
WWE		1.45
Huda Beauty		1.41
Puma		1.40
Beats Electronics		1.40
Xiaomi		1.29
Zara		1.29
Grand Theft Auto		1.28
Adobe		1.22
Levi's		1.18
Suzuki		1.16
Ray-Ban		1.16
Rolex		1.14
H&M		1.13
Tommy Hilfiger		1.09
Hyundai		1.09
National Geographic		1.06
Sony		1.00
Supreme		0.99
Gucci		0.97
Apple		0.96
Toyota		0.91
Samsung Group		0.90
Pepsi		0.88
Coca-Cola		0.85
Ferrari		0.83
Louis Vuitton		0.81
Lamborghini		0.80
BMW		0.79
Marvel Entertainment		0.78
Yamaha		0.73
Prada		0.73
Audi		0.70
HBO		0.67
Honda		0.60
Nike		0.60