Tonight Alive

Tonight Alive — pop artist from AU.

Formed in 2008 around the talents of Jake Hardy (guitar), Whakaio Taahi (guitar), Cameron Adler (bass), Matt Best (drums), and then-16-year-old vocalist Jenna…

Influence: 59.60% Fanbase: 47.60% Trending: 65.60% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Impericon • 64.55% • Very Strong

As of 2025-09-22

346,315

Social Media Followers

As of 2025-09-22

00:00:00

Hours Airplay

2025-12-07 20:34:49 UTC

Genres

poppop emocandy popalternativealternativeelectronicpixiepunkpop punkneon pop punk

Biography

Formed in 2008 around the talents of Jake Hardy (guitar), Whakaio Taahi (guitar), Cameron Adler (bass), Matt Best (drums), and then-16-year-old vocalist Jenna McDougall, Australian pop-punk outfit Tonight Alive honed their chops in youth centers in and around their hometown of Sydney before releasing a string of increasingly successful EPs (All Shapes and Disguises [2010], Consider This [2010], and Let It Land [2011]). The band's major-label debut (for Sony Australia), What Are You So Scared Of?, arrived in October 2011 and charted both regionally and in the U.S., where it was re-released the following year through Fearless Records. The band's sophomore long-player, The Other Side, followed in 2013, and debuted at number five on the Australian ARIA albums chart and at number 43 on the U.S. Billboard 200. Preceded by the single "Human Interaction," the band's David Bendeth-produced third studio long-player, Limitless, arrived in early 2016. In April of the following year, Tonight Alive announced a deal with Hopeless Records and delivered the stand-alone single "World Away." Working in Thailand with producer Dave Petrovic, they followed up in late 2017 with the singles "Temple" and "Crack My Heart," which appeared on their fourth LP. Before the album's release, Taahi parted ways with the band. The quartet issued Underworld in January 2018. ~ James Christopher Monger, Rovi

Top Brand Affinities

Report Date: 2025-09-22

Tonight Alive is already in the conversation with 18-24 & 25-34 audiences in UNITED STATES, UNITED KINGDOM, INDONESIA. The audience is heavily female (56%), so brand cues around fashion, access, and lifestyle earn attention. Youtube produces steady reach (20,437 avg views per post); Instagram confirms credibility in-thread. Affinity proximity to Impericon, Arctic Fox hair Color, Live Nation points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Tonight Alive score 1.43% — Moderate bucket.

Brand: ImpericonBrand: Arctic Fox hair ColorBrand: Live Nation

Followers:346,315

Engagements:4,944

Rate:1.4%

Posts:932

Avg Likes:4,883

Avg Comments:216

Avg Views:20,437

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 346,315 · Engagements 4,944 · Rate 1.4% Posts 932 · Views 20,437 · Avg Likes 4,883 · Avg Comments 216 · Avg Views 20,437	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 64% 25-34: 24% 13-17: 7% 35-44: 3%	Largest: 18-24 (64%); next: 25-34 (24%)
Gender Split	Female: 56% Male: 44% Non-binary/Other: 0%	Skews female (56%)
Top Countries	UNITED STATES (25%) UNITED KINGDOM (12%) INDONESIA (7%) AUSTRALIA (5%) BRAZIL (5%)	Top regions: UNITED STATES (25%), UNITED KINGDOM (12%), INDONESIA (7%)
Platform Engagement	Instagram: 4,289 avg likes/post · Youtube: 20,437 avg views/post	Best reach: Youtube 20,437 avg views; best engagement: Instagram 4,289 avg likes

Top Brand Affinities

Impericon

Score: 64.55

Arctic Fox hair Color

Score: 29.02

Live Nation

Score: 26.71

Hot Topic

Score: 20.46

The Last of Us

Score: 10.43

Tomb Raider

Score: 7.87

Dr. Martens

Score: 7.10

Lime Crime

Score: 6.87

Vans

Score: 5.41

Resident Evil

Score: 5.06

Power Rangers

Score: 5.06

Taco Bell

Score: 4.72

Brand	Category	Score
Impericon		64.55
Arctic Fox hair Color		29.02
Live Nation		26.71
Hot Topic		20.46
The Last of Us		10.43
Tomb Raider		7.87
Dr. Martens		7.10
Lime Crime		6.87
Vans		5.41
Resident Evil		5.06
Power Rangers		5.06
Taco Bell		4.72
AMC		4.71
Kmart		4.54
Fallout		4.53
Lush		4.25
Showtime		3.71
Columbia Pictures		3.63
The Witcher		3.54
BBC		3.51
Final Fantasy		3.50
Mortal Kombat		3.43
NBC		3.33
Pokemon Go		3.30
Monster Beverage		3.28
Urban Decay Cosmetics		3.24
Cartoon Network		3.22
NHL		3.09
Gundam		3.08
Sunnies Studios		3.08
Star Wars		3.08
Too Faced Cosmetics		3.02
Spotify Music		2.98
Polaroid		2.95
NYX Cosmetics		2.91
Pokemon		2.91
Chrysler		2.87
Urban Outfitters		2.85
Carhartt		2.77
MTV		2.74
Nintendo		2.72
Primark		2.62
Converse		2.52
Walmart		2.45
Nickelodeon		2.44
Kodak		2.39
League of Legends		2.37
WWE		2.30
Jack Daniels		2.30
ASOS		2.29