Tonic

Tonic — rock artist from US.

Music always undoubtedly brings us closer together. The connection forged runs as deep as any family bond does. Similarly, the story of Tonic revolves around…

Influence: 61.80% Fanbase: 42.56% Trending: 71.42% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Live Nation • 62.41% • Very Strong

As of 2025-09-08

92,398

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 11:20:14 UTC

Genres

rockpop rockpost-grungerockalternativealternative rock

Biography

Music always undoubtedly brings us closer together. The connection forged runs as deep as any family bond does. Similarly, the story of Tonic revolves around the longstanding, close brotherhood shared among members Emerson Hart [vocals, guitar], Jeff Russo [lead guitar], and Dan Lavery [bass]. Since 1996, the GRAMMY® Award-nominated multi-platinum trio has consistently delivered anthemic and undeniable rock fashioned from eloquent songcraft, lyrical honesty, and unshakable melodies. Along the way, they translated true experiences and real memories into a storied catalog that resounds as loudly today as it did over two decades ago.

After a five-year hiatus, the three-piece returned to the charts on the heels of Tonic in 2010, landing in the Top 50 of the Billboard Top Rock Albums Chart and Top 25 of the Billboard Top Independent Albums Chart. Following a successful Pledge Music campaign, they re-recorded the seminal Lemon Parade acoustically for 2016’s Lemon Parade Revisited. No matter what, the members of Tonic find themselves coming back together, hitting the road every year.

Top Brand Affinities

Report Date: 2025-09-08

Tonic reliably reaches 25-34 & 18-24 audiences in UNITED STATES, CANADA, AUSTRALIA. The base is male-leaning (53%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Youtube (2,042 avg views per post); Instagram layers on depth and replies. The audience sits near Live Nation, Ampeg, Amazon Music, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Tonic score 0.62% — Low bucket.

Brand: Live NationBrand: AmpegBrand: Amazon Music

Followers:92,398

Engagements:574

Rate:0.6%

Posts:341

Avg Likes:555

Avg Comments:46

Avg Views:2,042

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 92,398 · Engagements 574 · Rate 0.6% Posts 341 · Views 2,042 · Avg Likes 555 · Avg Comments 46 · Avg Views 2,042	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 40% 18-24: 24% 35-44: 23% 45-64: 11%	Largest: 25-34 (40%); next: 18-24 (24%)
Gender Split	Female: 47% Male: 53% Non-binary/Other: 0%	Skews male (53%)
Top Countries	UNITED STATES (66%) CANADA (5%) AUSTRALIA (5%) BRAZIL (4%) PHILIPPINES (4%)	Top regions: UNITED STATES (66%), CANADA (5%), AUSTRALIA (5%)
Platform Engagement	Instagram: 477 avg likes/post · Youtube: 2,042 avg views/post	Best reach: Youtube 2,042 avg views; best engagement: Instagram 477 avg likes

Top Brand Affinities

Live Nation

Score: 62.41

Ampeg

Score: 41.42

Amazon Music

Score: 27.78

Pro Tools

Score: 22.11

Sennheiser

Score: 21.20

Miller Lite

Score: 20.14

Southwest Airlines

Score: 16.29

Akg

Score: 15.76

MOOG

Score: 15.50

Peloton

Score: 15.17

Barstool Sports

Score: 12.74

Delta

Score: 11.89

Brand	Category	Score
Live Nation		62.41
Ampeg		41.42
Amazon Music		27.78
Pro Tools		22.11
Sennheiser		21.20
Miller Lite		20.14
Southwest Airlines		16.29
Akg		15.76
MOOG		15.50
Peloton		15.17
Barstool Sports		12.74
Delta		11.89
Jetblue Airways		11.51
United		11.12
NHL		11.05
iHeartRadio Music Awards		10.05
Verizon		9.21
Paramount Pictures		8.96
Jim Beam		8.86
The Home Depot		8.61
NBC		8.47
MTV		8.36
Margaritaville		8.08
Kroger		8.07
Columbia Pictures		7.86
Jameson		7.54
FOX		7.44
Kickstarter		7.40
Spotify Music		7.29
Busch		7.08
ESPN		6.63
Walgreens		6.41
Hasbro		6.37
NFL		6.19
FedEx		6.17
Publix		6.06
Gillette		6.01
Taco Bell		5.89
Chick-fil-A		5.88
Dunkin' Donuts		5.79
American Airlines		5.62
Coors		5.62
Budweiser		5.61
Hot Topic		5.29
Macy's		5.05
Oculus		4.84
Comedy Central		4.83
Power Rangers		4.76
Ableton		4.72
Bud Light		4.65