Toni Braxton

Toni Braxton — pop artist from US.

Toni Braxton has been a captivating force in the music industry, appealing to a wide range of audiences with her soulful vocals and chart-topping hits. With a…

Influential: 74.83% Fanbase: 63.48% Trending: 80.50%

As of: 2025-10-03

Top Brand Affinity

Highest overlapping lifestyle brand

WNBA • 16.14% • Very Strong

As of 2025-09-26

7,762,127

Social Media Followers

As of 2025-09-26

00:00:00

Hours Airplay

Updated 2025-10-03 18:52:39 UTC

Genres

popdance pophip popmainstream popr&b, funk & soulr&burban contemporaryneo soulnew jack swingquiet stormr&b/soulcontemporary r&b

Scores

Score: DMDB 74.80% | Fanbase 63.50% | Trending 80.50% | CAREER STAGE: SUPERSTAR

Biography

Toni Braxton has been a captivating force in the music industry, appealing to a wide range of audiences with her soulful vocals and chart-topping hits. With a career marked by multi-platinum albums, Grammy wins, and successful collaborations, she has solidified her status as a versatile and accomplished artist. Born in Severn, Maryland, in 1968, Braxton's journey from singing in church with her sisters to becoming a solo sensation was propelled by her distinctive voice and determination to break into the music scene. Her breakout success came in the early '90s with hits like "Un-break My Heart," which became a pop music classic and showcased her ability to connect with listeners on a deep emotional level.

Despite facing legal battles and personal challenges, Braxton's resilience and talent have continued to shine through in her music and other endeavors. From Broadway performances to reality TV appearances, she has maintained a strong presence in the entertainment industry, captivating audiences with her performances and candid storytelling. Collaborations with industry icons like Babyface and successful albums like "The Heat" and "Love, Marriage & Divorce" have further solidified her legacy as a powerhouse in R&B music. With a Grammy-winning career spanning multiple decades, Braxton's influence and artistry continue to resonate with fans around the world, making her a true icon in the music industry.

Report Date: 2025-09-26

Toni Braxton engages 25-34 & 18-24 audiences with repeatable results in UNITED STATES, BRAZIL, UNITED KINGDOM. The fan base skews heavily female (62%), giving a straightforward map for media and merchandising. Velocity is clearest on Tiktok (186,600 avg views per post), while Tiktok keeps conversation loops active. Affinity patterns cluster around WNBA, Shea Moisture, Steve Madden, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Toni Braxton score 0.14% — Low bucket.

Brand: WNBABrand: Shea MoistureBrand: Steve Madden

Followers:7,762,127

Engagements:10,831

Rate:0.1%

Posts:462

Avg Likes:10,068

Avg Comments:917

Avg Views:201,492

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 7,762,127 · Engagements 10,831 · Rate 0.1% Posts 462 · Views 201,492 · Avg Likes 10,068 · Avg Comments 917 · Avg Views 201,492	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 41% 18-24: 32% 35-44: 17% 45-64: 7%	Largest: 25-34 (41%); next: 18-24 (32%)
Gender Split	Female: 62% Male: 38% Non-binary/Other: 0%	Skews female (62%)
Top Countries	UNITED STATES (32%) BRAZIL (15%) UNITED KINGDOM (3%) INDONESIA (3%) SOUTH AFRICA (3%)	Top regions: UNITED STATES (32%), BRAZIL (15%), UNITED KINGDOM (3%)
Platform Engagement	Instagram: 0 avg likes/post · Tiktok: 186,600 avg views/post · Youtube: 14,892 avg views/post	Best reach: Tiktok 186,600 avg views; best engagement: Tiktok 8,686 avg likes

Top Brand Affinities

WNBA

Score: 16.14

Shea Moisture

Score: 12.81

Steve Madden

Score: 10.79

HBO Max

Score: 9.99

Coach

Score: 9.54

T.J. Maxx

Score: 8.40

Amazon Music

Score: 7.70

Marshalls

Score: 7.56

boohoo

Score: 7.47

Christian Louboutin

Score: 7.12

Alexander McQueen

Score: 6.96

Jimmy Choo

Score: 6.67

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Top Brand Affinities

Brand	Category	Score
WNBA		16.14
Shea Moisture		12.81
Steve Madden		10.79
HBO Max		9.99
Coach		9.54
T.J. Maxx		8.40
Amazon Music		7.70
Marshalls		7.56
boohoo		7.47
Christian Louboutin		7.12
Alexander McQueen		6.96
Jimmy Choo		6.67
BALMAIN		6.50
NORDSTROM		6.13
Marc Jacobs		6.12
KARL LAGERFELD		5.91
Publix		5.91
NBC		5.76
FashionNova		5.71
Urban Outfitters		5.62
OLD NAVY		5.60
Macy's		5.54
Bath & Body Works		5.46
Chick-fil-A		5.37
ULTA Beauty		5.01
Hennessy		4.98
iHeartRadio Music Awards		4.96
Margaritaville		4.95
Fenty beauty		4.87
Loewe		4.38
Fendi		4.33
CNN		4.14
Kate Spade		4.03
GAP		3.98
Colgate		3.65
MTV		3.49
Verizon		3.44
NARS Cosmetics		3.26
Timberland		3.12
Hermès		3.11
Topshop		3.09
Comedy Central		2.96
Target		2.95
ESPN		2.90
NFL		2.77
Dr. Martens		2.76
Tiffany & Co		2.74
Walmart		2.72
Los Angeles Lakers		2.55
shein		2.55

Official Profiles

Artist: Toni Braxton

Date Range: 2025-10-03 → 2025-10-03

Total Airplay Time: 0h 0m 0s across 0 Radio Stations

The map shows every radio station that aired Toni Braxton today. Use the controls to highlight stations with the most or least airtime.

Top 10 Songs Played Today

Radio airplay data is being collected. Please check back soon.

Total Streams (2025-09-25)

Total: 10,199,089

PLATFORM

TOTAL

[+]

Spotify

6,344,959

62.21%

[+]

Pandora

1,638,520

16.07%

[+]

Audiomack

1,582,039

15.51%

[+]

Yandex

633,571

6.21%

[+]

Anghami

0.00%

[+]

Jiosaavn

0.00%

[+]

Last.fm

0.00%

[+]

Tidal

0.00%

[+]

YouTube Artist

0.00%

Radio Spins (2025-09-26)

Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.

Aired At	Song	Station	Location	Duration (s)
2025-09-26 00:23:33	Un-Break My Heart	Antenne Unna	Unna, DE	183
2025-09-26 00:23:22	Un-Break My Heart	Antenne Niederrhein	Düsseldorf, DE	216
2025-09-26 00:23:04	Un-Break My Heart	Radio Köln	Köln, DE	218
2025-09-26 00:23:03	Un-Break My Heart	Antenne [Düsseldorf]	Düsseldorf, DE	225
2025-09-26 00:23:00	Un-Break My Heart	Radio Bonn/Rhein-Sieg	Bonn/Rhein-Sieg, DE	215
2025-09-26 00:22:59	Un-Break My Heart	Radio 91.2 Lokalfunk Dortmund	Dortmund, DE	215
2025-09-26 00:21:39	He Wasn't Man Enough - Radio Edit	East Coast Radio	Durban, ZA	260
2025-09-26 00:10:04	Un-Break My Heart	Magic Soul	London, GB	224
2025-09-26 00:00:21	Un-Break My Heart (Frankie Knuckles' Franktidrama club mix edit)	Los 40 Classic	Almería, ES	260

Popularity (2025-10-02)

Platform	%
No data.

Top Brand Affinity

7,762,127

00:00:00

Genres

Scores

Biography

Toni Braxton Marketing Affinity & Brand Fit Data

Audience Demographics & Key Stats

Top Brand Affinities

WNBA

Shea Moisture

Steve Madden

HBO Max

Coach

T.J. Maxx

Amazon Music

Marshalls

boohoo

Christian Louboutin

Alexander McQueen

Jimmy Choo

Official Profiles

Artist: Toni Braxton

Top 10 Songs Played Today

Total Streams (2025-09-25)

Radio Spins (2025-09-26)

Popularity (2025-10-02)