Tommy Newport
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-13
36,586
Social Media Followers
As of 2025-09-13
00:00:00
Hours Airplay
2025-12-07 19:51:19 UTC
Genres
Biography
Born Oliver Milmine in northern England, Newport moved to the United States at a young age, eventually settling in Kansas. There, he picked up the guitar and taught himself how to produce music on his computer. Inspired by a mix of early-2000s bands like MGMT, the Killers, and Phoenix, he developed his own funky, psychedelic style of pop, framing his falsetto vocals in bass, guitar, keyboards, and electronic grooves. He quickly released an impressive catalog independently. More tracks followed, as did musical placements on shows like Search Party, Ballers, Expecting Amy, an Apple iPad commercial and What/If.
Tommy Newport is a clear fit for 18-24 & 25-34 audiences with strength across UNITED STATES, BRAZIL, CANADA. The audience is heavily male (63%), so messaging can confidently lean into identity, fashion, and status. Youtube remains the best top-of-funnel driver (698 avg views per post); Instagram builds the community layer. Affinity data highlights Depop, Lollapalooza, Amazon Music, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 36,586 · Engagements 13,471 · Rate 36.8% Posts 863 · Views 1,100 · Avg Likes 13,392 · Avg Comments 16 · Avg Views 1,100 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 53% 25-34: 30% 13-17: 7% 35-44: 7% |
Largest: 18-24 (53%); next: 25-34 (30%) |
| Gender Split |
Female: 37% Male: 63% Non-binary/Other: 0% |
Skews male (63%) |
| Top Countries |
UNITED STATES (33%) BRAZIL (5%) CANADA (4%) MEXICO (4%) UNITED KINGDOM (4%) |
Top regions: UNITED STATES (33%), BRAZIL (5%), CANADA (4%) |
| Platform Engagement | Instagram: 13,328 avg likes/post · Tiktok: 402 avg views/post · Youtube: 698 avg views/post | Best reach: Youtube 698 avg views; best engagement: Instagram 13,328 avg likes |
Top Brand Affinities
Depop
Lollapalooza
Amazon Music
Ableton
Glossier
Brandy Melville
Pro Tools
Coachella
SoundCloud
Dr. Martens
Urban Outfitters
Maison Margiela
| Brand | Category | Score |
|---|---|---|
| Depop | 14.09 | |
| Lollapalooza | 10.15 | |
| Amazon Music | 9.80 | |
| Ableton | 9.06 | |
| Glossier | 8.22 | |
| Brandy Melville | 8.14 | |
| Pro Tools | 7.26 | |
| Coachella | 7.14 | |
| SoundCloud | 6.45 | |
| Dr. Martens | 6.01 | |
| Urban Outfitters | 5.75 | |
| Maison Margiela | 5.75 | |
| Margaritaville | 5.66 | |
| Kodak | 5.66 | |
| Free People | 5.43 | |
| Spotify Music | 5.26 | |
| Coors | 4.48 | |
| Carhartt | 3.87 | |
| Verizon | 3.66 | |
| Polaroid | 3.64 | |
| Fujifilm | 3.43 | |
| Busch | 3.21 | |
| MTV | 2.77 | |
| Beats Electronics | 2.65 | |
| ASOS | 2.56 | |
| Vans | 2.53 | |
| Showtime | 2.50 | |
| GAP | 2.48 | |
| Budweiser | 2.45 | |
| Target | 2.43 | |
| Sprite | 2.43 | |
| A Game of Tones | 2.41 | |
| Chrysler | 2.36 | |
| Tinder | 2.27 | |
| Sunnies Studios | 2.23 | |
| Nickelodeon | 2.15 | |
| Levi's | 2.13 | |
| Forever 21 | 2.11 | |
| Vogue | 2.04 | |
| H&M | 2.00 | |
| Converse | 2.00 | |
| Adobe | 1.97 | |
| Airbnb | 1.95 | |
| Fenty beauty | 1.92 | |
| Cadillac | 1.89 | |
| Supreme | 1.80 | |
| Pepsi | 1.79 | |
| Warner Bros | 1.70 | |
| Cartier | 1.68 | |
| Aperol | 1.68 |
Official Profiles
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















