Tommy Lefroy
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-14
83,380
Social Media Followers
As of 2025-09-14
00:00:00
Hours Airplay
2025-12-07 11:37:41 UTC
Genres
Biography
Tessa and Wynter, originally from Vancouver BC and Northern Michigan, are now based in London.
Thomas Lefroy was the heartbreaker muse of Jane Austen.
Tommy Lefroy engages 18-24 & 25-34 audiences with repeatable results in UNITED STATES, UNITED KINGDOM, AUSTRALIA. The fan base skews heavily female (63%), giving a straightforward map for media and merchandising. Velocity is clearest on Tiktok (1,525 avg views per post), while Instagram keeps conversation loops active. Affinity patterns cluster around Live Nation, Amazon Music, Glossier, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 83,380 · Engagements 2,211 · Rate 2.7% Posts 1,120 · Views 1,685 · Avg Likes 2,183 · Avg Comments 30 · Avg Views 1,685 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 59% 25-34: 22% 13-17: 9% 35-44: 5% |
Largest: 18-24 (59%); next: 25-34 (22%) |
| Gender Split |
Female: 63% Male: 37% Non-binary/Other: 0% |
Skews female (63%) |
| Top Countries |
UNITED STATES (55%) UNITED KINGDOM (16%) AUSTRALIA (6%) CANADA (4%) GERMANY (3%) |
Top regions: UNITED STATES (55%), UNITED KINGDOM (16%), AUSTRALIA (6%) |
| Platform Engagement | Instagram: 1,958 avg likes/post · Tiktok: 1,525 avg views/post · Youtube: 160 avg views/post | Best reach: Tiktok 1,525 avg views; best engagement: Instagram 1,958 avg likes |
Top Brand Affinities
Live Nation
Amazon Music
Glossier
Madewell
Lollapalooza
Pro Tools
Nasty Gal
Brandy Melville
Spotify Music
Depop
Urban Outfitters
Coachella
| Brand | Category | Score |
|---|---|---|
| Live Nation | 24.54 | |
| Amazon Music | 18.16 | |
| Glossier | 14.70 | |
| Madewell | 13.22 | |
| Lollapalooza | 12.13 | |
| Pro Tools | 10.23 | |
| Nasty Gal | 10.23 | |
| Brandy Melville | 9.72 | |
| Spotify Music | 9.59 | |
| Depop | 9.56 | |
| Urban Outfitters | 8.92 | |
| Coachella | 6.94 | |
| Dr. Martens | 6.26 | |
| Free People | 5.39 | |
| Ableton | 5.19 | |
| SoundCloud | 5.18 | |
| Kroger | 4.91 | |
| iHeartRadio Music Awards | 4.89 | |
| Showtime | 4.80 | |
| Margaritaville | 4.55 | |
| Verizon | 4.47 | |
| Polaroid | 4.41 | |
| Kodak | 4.26 | |
| Coors | 4.22 | |
| American Eagle | 3.83 | |
| Taco Bell | 3.74 | |
| ASOS | 3.71 | |
| Gillette | 3.56 | |
| Tinder | 3.53 | |
| Tesco | 3.53 | |
| Holden | 3.45 | |
| Guinness | 3.45 | |
| Summit Entertainment | 3.33 | |
| Sunnies Studios | 3.21 | |
| Aperol | 3.19 | |
| BBC | 3.04 | |
| Paramount Pictures | 2.94 | |
| NBC | 2.91 | |
| Chrysler | 2.89 | |
| Philips | 2.83 | |
| Abercrombie & Fitch | 2.69 | |
| Topshop | 2.64 | |
| Airbnb | 2.61 | |
| Pixar | 2.41 | |
| Emporium | 2.40 | |
| Lululemon Athletica | 2.37 | |
| Budweiser | 2.37 | |
| Fujifilm | 2.34 | |
| MTV | 2.30 | |
| Nickelodeon | 2.18 |
Official Profiles
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
