Tom Trago
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
23,868
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 16:53:07 UTC
Genres
Biography
Brought up in a musical household, it wasn't long before Trago realized he wanted a career in music, taking up DJ'ing early on. Initially he worked as a coffee shop DJ, using his paycheck to buy records and in his spare time, produce his own tracks. He was lucky enough to have a lot of support from the DJs in Amsterdam, with people such as Aardvarck and Awanto 3 acting as unofficial mentors for his early work. His debut single, 2006's "Live with the BBQ," was picked up by local label/record shop Rush Hour, which he developed a close association with. His first album, Voyage Direct, arrived in 2009 through Rush Hour, and he decided to create his own label, also called Voyage Direct, to help promote local talent. Trago enjoyed collaborating with other artists, even if there are significant stylistic differences between them, for example, his EPs with U.K. club producer and Night Slugs label owner Bok Bok.
His next two full-length records, 2011's Iris and 2013's The Light Fantastic, also saw release on Rush Hour. Both albums evoked various eras of house, funk, and disco, with the former featuring guest vocalists including Romanthony, Olivier Daysoul, and Om'mas Keith, and the latter included appearances by San Proper, Ben Westbeech, and Steffi. His fourth album, 2018's Bergen, was his debut release on Dekmantel, and showcased just how far he had come as a producer, with some of his most textural productions to date. Shoebox, his long-running collaboration with Maxi Mill, released their debut full-length Falling in the Right Place in 2020. The EP You Deserve Better appeared in 2021, followed by Tide Will Turn in 2022. 18, a hip-hop-oriented archival collection released in collaboration with the clothing store Patta, and the more techno-influenced Trembala EP, were also issued in 2022. Trago returned to Rush Hour in 2023 with the serene and reflective full-length Deco. ~ Liam Martin & Paul Simpson, Rovi
Tom Trago indexes high with fans in the 18-24 range in NETHERLANDS, UNITED KINGDOM, UNITED STATES. The skew is heavily male (68%), which clarifies product positioning and tone. Momentum is most visible on Youtube with 22,506 avg views per post; Youtube rounds out day-to-day engagement. The brand graph leans toward Mixcloud, Allen & Heath, Het Concertgebouw, making streetwear, music platforms, and lifestyle products a natural test bed. Choose Tom Trago when the KPI is cultural lift plus measurable fan actions.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 23,868 · Engagements 389 · Rate 1.6% Posts 1,234 · Views 22,506 · Avg Likes 372 · Avg Comments 35 · Avg Views 22,506 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 41% 25-34: 35% 35-44: 16% 45-64: 6% |
Largest: 18-24 (41%); next: 25-34 (35%) |
| Gender Split |
Female: 32% Male: 68% Non-binary/Other: 0% |
Skews male (68%) |
| Top Countries |
NETHERLANDS (19%) UNITED KINGDOM (19%) UNITED STATES (9%) ITALY (8%) FRANCE (5%) |
Top regions: NETHERLANDS (19%), UNITED KINGDOM (19%), UNITED STATES (9%) |
| Platform Engagement | Instagram: 86 avg likes/post · Youtube: 22,506 avg views/post | Best reach: Youtube 22,506 avg views; best engagement: Youtube 286 avg likes |
Top Brand Affinities
Mixcloud
Allen & Heath
Het Concertgebouw
MOOG
Ableton
Pioneer
Albert Heijn
Akai
SoundCloud
Sennheiser
Amstel
Tomorrowland
| Brand | Category | Score |
|---|---|---|
| Mixcloud | 141.55 | |
| Allen & Heath | 119.65 | |
| Het Concertgebouw | 102.72 | |
| MOOG | 63.88 | |
| Ableton | 52.96 | |
| Pioneer | 44.39 | |
| Albert Heijn | 31.83 | |
| Akai | 29.41 | |
| SoundCloud | 25.31 | |
| Sennheiser | 18.04 | |
| Amstel | 17.33 | |
| Tomorrowland | 10.02 | |
| Stüssy | 9.61 | |
| Acne Studios | 9.17 | |
| Amazon Music | 9.08 | |
| KLM | 9.02 | |
| Stone Island | 8.68 | |
| Garnier | 8.02 | |
| Tate Modern | 7.97 | |
| Efteling | 7.34 | |
| Jagermeister | 7.31 | |
| Beats Electronics | 7.18 | |
| Rapha | 7.17 | |
| Carhartt | 7.09 | |
| Atmos | 6.92 | |
| Spotify Music | 6.38 | |
| JACQUEMUS | 6.22 | |
| Maison Margiela | 5.68 | |
| Coachella | 4.61 | |
| Heineken | 4.40 | |
| Bacardi | 4.27 | |
| Campari | 3.78 | |
| Lollapalooza | 3.65 | |
| Kodak | 3.42 | |
| Holden | 3.41 | |
| Polaroid | 3.38 | |
| Leica | 3.30 | |
| Heinz | 3.26 | |
| Dr. Martens | 3.07 | |
| Aperol | 3.02 | |
| Guinness | 3.01 | |
| Martini | 3.00 | |
| ASICS | 2.97 | |
| Intel | 2.94 | |
| Citroen | 2.93 | |
| Red Bull | 2.87 | |
| Showtime | 2.62 | |
| Moschino | 2.53 | |
| Warner Bros | 2.50 | |
| ASOS | 2.46 |
Official Profiles
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LoginArtist: Tom Trago
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Top 10 Songs Played Today
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Total Streams (2025-09-12)
Total: 91,773
| PLATFORM | TOTAL | % | |
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68,996 | 75.18% |
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22,777 | 24.82% |
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















