Tom Trago

Tom Trago

Country: NL | Gender: male

Influence: 52.99% Fanbase: 32.73% Trending: 63.12% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Mixcloud • 141.55% • Very Strong

As of 2025-09-09

23,868

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 16:53:07 UTC

Genres

electronicdancedutch houseelectronichousedeep house

Biography

Amsterdam-based DJ/producer Tom Trago trades in upbeat house and disco with a penchant for big hooks and understated grooves. His 2009 debut full-length, Voyage Direct, was a hit with the neo-disco crowd, and he continued refining his style with the more vocal-heavy efforts Iris (2011) and The Light Fantastic (2013), which featured guests like Tyree Cooper, Romanthony, and Steffi. He's since released more atmospheric and sometimes experimental albums like Bergen (2018) and Deco (2023).

Brought up in a musical household, it wasn't long before Trago realized he wanted a career in music, taking up DJ'ing early on. Initially he worked as a coffee shop DJ, using his paycheck to buy records and in his spare time, produce his own tracks. He was lucky enough to have a lot of support from the DJs in Amsterdam, with people such as Aardvarck and Awanto 3 acting as unofficial mentors for his early work. His debut single, 2006's "Live with the BBQ," was picked up by local label/record shop Rush Hour, which he developed a close association with. His first album, Voyage Direct, arrived in 2009 through Rush Hour, and he decided to create his own label, also called Voyage Direct, to help promote local talent. Trago enjoyed collaborating with other artists, even if there are significant stylistic differences between them, for example, his EPs with U.K. club producer and Night Slugs label owner Bok Bok.

His next two full-length records, 2011's Iris and 2013's The Light Fantastic, also saw release on Rush Hour. Both albums evoked various eras of house, funk, and disco, with the former featuring guest vocalists including Romanthony, Olivier Daysoul, and Om'mas Keith, and the latter included appearances by San Proper, Ben Westbeech, and Steffi. His fourth album, 2018's Bergen, was his debut release on Dekmantel, and showcased just how far he had come as a producer, with some of his most textural productions to date. Shoebox, his long-running collaboration with Maxi Mill, released their debut full-length Falling in the Right Place in 2020. The EP You Deserve Better appeared in 2021, followed by Tide Will Turn in 2022. 18, a hip-hop-oriented archival collection released in collaboration with the clothing store Patta, and the more techno-influenced Trembala EP, were also issued in 2022. Trago returned to Rush Hour in 2023 with the serene and reflective full-length Deco. ~ Liam Martin & Paul Simpson, Rovi

Tom Trago Marketing Affinity & Brand Fit Data

Report Date: 2025-09-09

Tom Trago indexes high with fans in the 18-24 range in NETHERLANDS, UNITED KINGDOM, UNITED STATES. The skew is heavily male (68%), which clarifies product positioning and tone. Momentum is most visible on Youtube with 22,506 avg views per post; Youtube rounds out day-to-day engagement. The brand graph leans toward Mixcloud, Allen & Heath, Het Concertgebouw, making streetwear, music platforms, and lifestyle products a natural test bed. Choose Tom Trago when the KPI is cultural lift plus measurable fan actions.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Tom Trago score 1.63%Moderate bucket.
Brand: MixcloudBrand: Allen & HeathBrand: Het Concertgebouw
Followers:23,868
Engagements:389
Rate:1.6%
Posts:1,234
Views:22,506
Avg Likes:372
Avg Comments:35
Avg Views:22,506

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 23,868 · Engagements 389 · Rate 1.6%
Posts 1,234 · Views 22,506 · Avg Likes 372 · Avg Comments 35 · Avg Views 22,506
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 41%
25-34: 35%
35-44: 16%
45-64: 6%
Largest: 18-24 (41%); next: 25-34 (35%)
Gender Split Female: 32%
Male: 68%
Non-binary/Other: 0%
Skews male (68%)
Top Countries NETHERLANDS (19%)
UNITED KINGDOM (19%)
UNITED STATES (9%)
ITALY (8%)
FRANCE (5%)
Top regions: NETHERLANDS (19%), UNITED KINGDOM (19%), UNITED STATES (9%)
Platform Engagement Instagram: 86 avg likes/post · Youtube: 22,506 avg views/post Best reach: Youtube 22,506 avg views; best engagement: Youtube 286 avg likes

Top Brand Affinities

Mixcloud
Score: 141.55
Allen & Heath
Score: 119.65
Het Concertgebouw
Score: 102.72
MOOG
Score: 63.88
Ableton
Score: 52.96
Pioneer
Score: 44.39
Albert Heijn
Score: 31.83
Akai
Score: 29.41
SoundCloud
Score: 25.31
Sennheiser
Score: 18.04
Amstel
Score: 17.33
Tomorrowland
Score: 10.02
Brand Category Score
Mixcloud 141.55
Allen & Heath 119.65
Het Concertgebouw 102.72
MOOG 63.88
Ableton 52.96
Pioneer 44.39
Albert Heijn 31.83
Akai 29.41
SoundCloud 25.31
Sennheiser 18.04
Amstel 17.33
Tomorrowland 10.02
Stüssy 9.61
Acne Studios 9.17
Amazon Music 9.08
KLM 9.02
Stone Island 8.68
Garnier 8.02
Tate Modern 7.97
Efteling 7.34
Jagermeister 7.31
Beats Electronics 7.18
Rapha 7.17
Carhartt 7.09
Atmos 6.92
Spotify Music 6.38
JACQUEMUS 6.22
Maison Margiela 5.68
Coachella 4.61
Heineken 4.40
Bacardi 4.27
Campari 3.78
Lollapalooza 3.65
Kodak 3.42
Holden 3.41
Polaroid 3.38
Leica 3.30
Heinz 3.26
Dr. Martens 3.07
Aperol 3.02
Guinness 3.01
Martini 3.00
ASICS 2.97
Intel 2.94
Citroen 2.93
Red Bull 2.87
Showtime 2.62
Moschino 2.53
Warner Bros 2.50
ASOS 2.46

Official Profiles

Login to view Contact

Login

Artist: Tom Trago

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

The map shows every radio station that aired Tom Trago today. Use the controls to highlight stations with the most or least airtime.

Top 10 Songs Played Today

  • Radio airplay data is being collected. Please check back soon.

Total Streams (2025-09-12)

Total: 91,773

PLATFORM TOTAL %
Last.fm Last.fm 68,996 75.18%
Spotify Spotify 22,777 24.82%
Anghami Anghami 0 0.00%
Audiomack Audiomack 0 0.00%
Jiosaavn Jiosaavn 0 0.00%
Pandora Pandora 0 0.00%
Tidal Tidal 0 0.00%
Yandex Yandex 0 0.00%
YouTube Artist YouTube Artist 0 0.00%

Concerts

Upcoming events from today (UTC) to the next 6 months.

Date/Time (UTC) Event Venue Location Tickets
No upcoming concerts found.

Trending Artist