Tom Thum

Tom Thum — hip-hop & rap artist from AU.

With his live performance videos amassing over half a billion combined plays, Tom Thum’s pedigree in the world of beat boxing is unrivalled. After witnessing a…

Influence: 50.41% Fanbase: 27.09% Trending: 62.07% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Akai • 15.09% • Very Strong

As of 2025-10-19

1,380,112

Social Media Followers

As of 2025-10-19

00:00:00

Hours Airplay

2025-12-31 16:51:40 UTC

Genres

hip-hop & raphip-hop/rapbeatboxinghip hop

Biography

With his live performance videos amassing over half a billion combined plays, Tom Thum’s pedigree in the world of beat boxing is unrivalled. After witnessing a Tom Thum show, you’d swear there’s a symphony orchestra, jazz band, techno DJ, 80’s synth pop group and collection of exotic world instruments all residing somewhere in his throat.

ʻTom Thum appears to have swallowed an entire orchestra and several backing singersʼ - The Guardian (UK)

Propelled to Internet stardom with his 2013 TEDx performance at the Sydney Opera House, Tom’s 15-minute showcase quickly became the highest viewed TEDx video of all time with over 75+ million views and counting. Now recognised worldwide for his obscure talent to warp and manipulate his vocal cords, Tom Thum continues to prove no sound is safe from this musical phenomenon.

Top Brand Affinities

Report Date: 2025-10-19

Tom Thum indexes high with fans in the 25-34 range in UNITED STATES, INDONESIA, INDIA. The skew is heavily male (85%), which clarifies product positioning and tone. Momentum is most visible on Youtube with 36,867 avg views per post; Instagram rounds out day-to-day engagement. The brand graph leans toward Akai, Ableton, Mixcloud, making streetwear, music platforms, and lifestyle products a natural test bed. Choose Tom Thum when the KPI is cultural lift plus measurable fan actions.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Tom Thum score 0.90% — Low bucket.

Brand: AkaiBrand: AbletonBrand: Mixcloud

Followers:1,380,112

Engagements:12,701

Rate:0.9%

Posts:1,862

Avg Likes:11,604

Avg Comments:347

Avg Views:117,717

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,380,112 · Engagements 12,701 · Rate 0.9% Posts 1,862 · Views 117,717 · Avg Likes 11,604 · Avg Comments 347 · Avg Views 117,717	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 66% 18-24: 16% 35-44: 13% 45-64: 4%	Largest: 25-34 (66%); next: 18-24 (16%)
Gender Split	Female: 15% Male: 85% Non-binary/Other: 0%	Skews male (85%)
Top Countries	UNITED STATES (16%) INDONESIA (8%) INDIA (6%) GERMANY (5%) UNITED KINGDOM (5%)	Top regions: UNITED STATES (16%), INDONESIA (8%), INDIA (6%)
Platform Engagement	Instagram: 3,383 avg likes/post · Youtube: 36,867 avg views/post	Best reach: Youtube 36,867 avg views; best engagement: Instagram 3,383 avg likes

Top Brand Affinities

Akai

Score: 15.09

Ableton

Score: 13.54

Mixcloud

Score: 13.04

Amazon Music

Score: 9.55

Sennheiser

Score: 8.68

Beats Electronics

Score: 8.23

Pioneer

Score: 8.01

Pro Tools

Score: 7.38

Kmart

Score: 4.67

Matrix

Score: 3.97

Holden

Score: 3.56

G-shock

Score: 3.48

Brand	Category	Score
Akai		15.09
Ableton		13.54
Mixcloud		13.04
Amazon Music		9.55
Sennheiser		8.68
Beats Electronics		8.23
Pioneer		8.01
Pro Tools		7.38
Kmart		4.67
Matrix		3.97
Holden		3.56
G-shock		3.48
SoundCloud		3.44
NBC		3.32
Spotify Music		2.84
Paramount Pictures		2.68
Red Bull		2.64
Sunnies Studios		2.29
Kodak		2.25
Ubisoft		2.24
Transformers		2.15
Tomorrowland		2.13
Adobe		2.08
A Game of Tones		2.03
musical.ly		1.95
Sony		1.85
NFL		1.85
Tinder		1.80
Pixar		1.79
GoPro		1.77
Showtime		1.75
Lego		1.71
Pokemon Go		1.71
Under Armour		1.70
Jaguar		1.69
Jack Daniels		1.63
Sneakerhead		1.63
Warner Bros		1.62
Fujifilm		1.61
NBA		1.59
BBC		1.56
UFC		1.55
Star Wars		1.55
Nintendo		1.53
Chrysler		1.53
Vans		1.52
Universal		1.52
Airbnb		1.51
Puma		1.49
Activision Blizzard		1.49