Tom Jones Brand Affinity ranks highest ITV at 29.47% . Very Strong. Score DMDB 62.90% | Fanbase 52.22%

Tom Jones — pop artist from GB.

Tom Jones emerged as a prominent vocalist during the British Invasion in the mid-1960s, showcasing a versatile range across various music genres. Known for his…

Tom Jones

Recognizable

Country: GB | Gender: male | Artist ID: 11e81bc2-7973-d304-bf90-a0369fe50396

Find Artist

Genres

poppopadult standardsrockmellow goldbritish invasionsoundtrack, stage & screensoundtrack

Influential: 62.90% Fanbase: 52.22% Trending: 68.25%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

ITV • 29.47% • Very Strong

As of 2025-09-10

2,141,361

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 62.90% | Fanbase 52.22% | Trending 68.25% | CAREER STAGE: MAINSTREAM

Biography

Tom Jones emerged as a prominent vocalist during the British Invasion in the mid-1960s, showcasing a versatile range across various music genres. Known for his powerful baritone voice and charismatic stage presence, Jones maintained a devoted fan base over the years, adapting to changing musical trends while retaining his core following.

Born Thomas John Woodward, Jones began his professional singing career in 1963 as Tommy Scott with the Senators before rebranding as Tom Jones. His breakthrough came with the hit single "It's Not Unusual" in 1965, leading to a successful string of chart-topping songs in both the U.K. and the U.S. Despite shifts in his image and musical style, Jones continued to captivate audiences through the decades, exploring new sounds and collaborating with a diverse range of artists to critical and commercial acclaim.

Report Date: 2025-09-10

Tom Jones connects with 25-34 & 45-64 audiences and shows durable traction across UNITED STATES, UNITED KINGDOM, BRAZIL. With a heavily male (63%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Tiktok, where posts average 372,350 avg views per post; Tiktok adds dependable engagement depth. Overlap with ITV, ASDA, Costa Coffee highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Tom Jones moves culture in the exact lanes many lifestyle marketers need.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Tom Jones score 1.31% — Moderate bucket.

Brand: ITVBrand: ASDABrand: Costa Coffee

Followers:2,141,361

Engagements:27,995

Rate:1.3%

Posts:1,693

Avg Likes:24,592

Avg Comments:2,351

Avg Views:478,108

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 2,141,361 · Engagements 27,995 · Rate 1.3% Posts 1,693 · Views 478,108 · Avg Likes 24,592 · Avg Comments 2,351 · Avg Views 478,108	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 28% 45-64: 26% 18-24: 22% 35-44: 21%	Largest: 25-34 (28%); next: 45-64 (26%)
Gender Split	Female: 37% Male: 63% Non-binary/Other: 0%	Skews male (63%)
Top Countries	UNITED STATES (20%) UNITED KINGDOM (8%) BRAZIL (8%) PHILIPPINES (8%) CANADA (4%)	Top regions: UNITED STATES (20%), UNITED KINGDOM (8%), BRAZIL (8%)
Platform Engagement	Instagram: 6,064 avg likes/post · Tiktok: 372,350 avg views/post · Youtube: 105,758 avg views/post	Best reach: Tiktok 372,350 avg views; best engagement: Tiktok 17,210 avg likes

Top Brand Affinities

ITV

Score: 29.47

ASDA

Score: 17.85

Costa Coffee

Score: 15.80

Marks & Spencer

Score: 11.91

River Island

Score: 11.04

Sainsbury's

Score: 10.41

Score: 10.04

Amazon Music

Score: 8.87

Selfridges

Score: 8.81

Vauxhall

Score: 8.52

ALDI

Score: 7.64

boohoo

Score: 6.87

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Top Brand Affinities

Brand	Category	Score
ITV		29.47
ASDA		17.85
Costa Coffee		15.80
Marks & Spencer		11.91
River Island		11.04
Sainsbury's		10.41
Next		10.04
Amazon Music		8.87
Selfridges		8.81
Vauxhall		8.52
ALDI		7.64
boohoo		6.87
NBC		6.81
Harrods		5.58
Tesco		5.56
Vivienne Westwood		5.22
Lush		5.00
Baileys		4.98
Primark		4.89
Columbia Pictures		4.75
Cadbury		4.74
Paramount Pictures		4.65
Guinness		4.13
BBC		4.01
ASOS		4.00
Movistar		3.82
MTV		3.77
NHL		3.58
Cadillac		3.41
Topshop		3.38
Campari		3.22
LEGOLAND		3.21
Martini		3.08
Emporium		2.92
Nestlé		2.82
Sunnies Studios		2.57
Snoopy And The Peanuts Gang		2.50
Aperol		2.48
Lollapalooza		2.47
AMC		2.46
Tiffany		2.38
Nickelodeon		2.17
Target		2.16
Warner Bros		2.14
Dr. Martens		2.11
Lego		2.06
Bentley		2.04
Urban Decay Cosmetics		2.01
Geocaching		1.95
Universal		1.95