Tokio Hotel

Tokio Hotel — pop artist from DE.

Formed in 2001 by twin brothers Bill and Tom Kaulitz, bassist Georg Listing, and drummer Gustav Schäfer, Tokio Hotel quickly gained international recognition…

Influence: 65.10% Fanbase: 55.91% Trending: 69.70% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Commerzbank • 22.65% • Very Strong

As of 2025-09-10

6,521,583

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

2025-12-07 11:34:41 UTC

Genres

poppoprockgerman pop rock

Biography

Formed in 2001 by twin brothers Bill and Tom Kaulitz, bassist Georg Listing, and drummer Gustav Schäfer, Tokio Hotel quickly gained international recognition with their debut album "Schrei" in 2005. The band's emotionally charged lyrics and blend of rock and electro-pop elements propelled them to stardom, with hits like "Durch den Monsun" becoming iconic.

Over the years, Tokio Hotel has evolved their sound, incorporating electronic and alternative influences in albums such as "Humanoid" (2009), "Kings of Suburbia" (2014), and "Dream Machine" (2017), culminating in their most recent release "2001" (2022). With over 70 platinum and 120 gold awards and more than 10 million records sold worldwide, the band has garnered a loyal global fanbase and a reputation for pushing creative boundaries. Known for their genre-defying style and electrifying live performances, Tokio Hotel continues to inspire with their individuality, equality advocacy, and fearless approach to music and fashion.

Top Brand Affinities

Report Date: 2025-09-10

Tokio Hotel connects with 18-24 & 25-34 audiences and shows durable traction across BRAZIL, UNITED STATES, GERMANY. With a heavily female (69%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Tiktok, where posts average 1,300,000 avg views per post; Tiktok adds dependable engagement depth. Overlap with Commerzbank, PowerFood, Braun highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Tokio Hotel moves culture in the exact lanes many lifestyle marketers need.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Tokio Hotel score 2.81% — Strong bucket.

Brand: CommerzbankBrand: PowerFoodBrand: Braun

Followers:6,521,583

Engagements:183,034

Rate:2.8%

Posts:1,819

Avg Likes:169,745

Avg Comments:2,618

Avg Views:1,390,748

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 6,521,583 · Engagements 183,034 · Rate 2.8% Posts 1,819 · Views 1,390,748 · Avg Likes 169,745 · Avg Comments 2,618 · Avg Views 1,390,748	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 61% 25-34: 27% 13-17: 7% 35-44: 4%	Largest: 18-24 (61%); next: 25-34 (27%)
Gender Split	Female: 69% Male: 31% Non-binary/Other: 0%	Skews female (69%)
Top Countries	BRAZIL (12%) UNITED STATES (11%) GERMANY (9%) MEXICO (7%) FRANCE (6%)	Top regions: BRAZIL (12%), UNITED STATES (11%), GERMANY (9%)
Platform Engagement	Instagram: 46,573 avg likes/post · Tiktok: 1,300,000 avg views/post · Youtube: 90,748 avg views/post	Best reach: Tiktok 1,300,000 avg views; best engagement: Tiktok 118,300 avg likes

Top Brand Affinities

Commerzbank

Score: 22.65

PowerFood

Score: 17.92

Braun

Score: 16.45

Alpro

Score: 15.60

ESPRIT

Score: 14.35

Hummel

Score: 11.05

Thermomix

Score: 9.12

KARL LAGERFELD

Score: 7.73

Calzedonia

Score: 6.33

Fanta

Score: 6.20

Lufthansa

Score: 5.45

essie

Score: 5.11

Brand	Category	Score
Commerzbank		22.65
PowerFood		17.92
Braun		16.45
Alpro		15.60
ESPRIT		14.35
Hummel		11.05
Thermomix		9.12
KARL LAGERFELD		7.73
Calzedonia		6.33
Fanta		6.20
Lufthansa		5.45
essie		5.11
Haribo		4.21
BH Cosmetics		3.78
Kiko		3.60
Primark		3.59
Dr. Martens		3.57
NYX Cosmetics		3.40
AMC		3.38
Lindt		3.36
Sephora		3.21
Urban Decay Cosmetics		2.84
Olaplex		2.75
Babybump		2.73
Topshop		2.59
Moschino		2.56
Kylie Cosmetics		2.52
Polaroid		2.49
Stradivarius		2.44
Valentino		2.36
Tomorrowland		2.32
Lush		2.28
Cafecito		2.25
Too Faced Cosmetics		2.22
L'Oréal Paris		2.19
Bershka		2.18
League of Legends		2.15
HBO		2.12
Lollapalooza		2.10
Calvin Klein		2.06
Michael Kors		2.05
Lancôme		2.04
MAC Cosmetics		2.02
Coca-Cola		1.99
Fenty beauty		1.99
Maybelline		1.97
Victoria's Secret		1.95
Tarte Cosmetics		1.89
shein		1.89
Anastasia Beverly Hills		1.86