Tohi

Tohi — pop artist from IR.

After two decades the journey is starting to unraffle itself on a global scale. TOHI is an all-round award-winning multi-lingual rapper, singer- songwriter and…

Influence: 50.87% Fanbase: 34.76% Trending: 58.92% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Ecco • 24.77% • Very Strong

As of 2025-09-09

14,147,766

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 10:04:56 UTC

Genres

poppersian poppophip-hop & raphip-hop/rapcontemporary hip hop

Biography

After two decades the journey is starting to
unraffle itself on a global scale.

TOHI is an all-round award-winning multi-lingual rapper, singer- songwriter and producer based in LA, Dubai & London, with Persian roots. TOHI based himself across 3 different continents in pursuit of his new upcoming international projects with major artists and producers in the like of Cheb Khaled, Project Pat, Rotimi, Juicy J, Scott Storch, Gipsy Kings and many more.

TOHI lived a great deal of his professional carrier in different parts of the world and grew his music in a multicultural environment with different musical influences. At a very young age he left his hometown of Tehran, Iran. He now lives in between 3 major entertainment hubs across the globe (Dubai, Los Angeles & London).

Today this is enhancing his work’s musicality and diversity and marking him one of the leading figures to bring mixture of his Persian roots into the international urban music scene.

Top Brand Affinities

Report Date: 2025-09-09

Tohi indexes high with fans in the 18-24 range in UNITED STATES, TüRKIYE, GERMANY. The skew is heavily male (84%), which clarifies product positioning and tone. Momentum is most visible on Youtube with 34,312 avg views per post; Instagram rounds out day-to-day engagement. The brand graph leans toward Ecco, LC Waikiki, Dsquared, making streetwear, music platforms, and lifestyle products a natural test bed. Choose Tohi when the KPI is cultural lift plus measurable fan actions.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Tohi score 0.86% — Low bucket.

Brand: EccoBrand: LC WaikikiBrand: Dsquared

Followers:14,147,766

Engagements:121,095

Rate:0.9%

Posts:1,231

Avg Likes:121,027

Avg Comments:1,365

Avg Views:34,312

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 14,147,766 · Engagements 121,095 · Rate 0.9% Posts 1,231 · Views 34,312 · Avg Likes 121,027 · Avg Comments 1,365 · Avg Views 34,312	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 52% 25-34: 35% 13-17: 6% 35-44: 6%	Largest: 18-24 (52%); next: 25-34 (35%)
Gender Split	Female: 16% Male: 84% Non-binary/Other: 0%	Skews male (84%)
Top Countries	UNITED STATES (25%) TüRKIYE (25%) GERMANY (9%) IRAN (7%) UNITED KINGDOM (5%)	Top regions: UNITED STATES (25%), TüRKIYE (25%), GERMANY (9%)
Platform Engagement	Instagram: 118,824 avg likes/post · Youtube: 34,312 avg views/post	Best reach: Youtube 34,312 avg views; best engagement: Instagram 118,824 avg likes

Top Brand Affinities

Ecco

Score: 24.77

LC Waikiki

Score: 12.53

Dsquared

Score: 5.15

Fendi

Score: 3.09

Abercrombie & Fitch

Score: 2.88

Peugeot

Score: 2.85

Matrix

Score: 2.69

Valentino

Score: 2.65

Volvo

Score: 2.58

TOM FORD

Score: 2.46

UFC

Score: 2.45

Grand Theft Auto

Score: 2.25

Brand	Category	Score
Ecco		24.77
LC Waikiki		12.53
Dsquared		5.15
Fendi		3.09
Abercrombie & Fitch		2.88
Peugeot		2.85
Matrix		2.69
Valentino		2.65
Volvo		2.58
TOM FORD		2.46
UFC		2.45
Grand Theft Auto		2.25
musical.ly		2.16
Hermès		2.02
BBC		1.99
Versace		1.98
KENZO		1.93
Ubisoft		1.86
Jaguar		1.73
Pic Collage		1.64
Maserati		1.51
Cartier		1.49
Xbox		1.37
Huda Beauty		1.37
Reebok		1.31
Christian Dior		1.29
Bellagio		1.23
Call of Duty		1.20
Lexus		1.18
Mitsubishi		1.14
PlayStation		1.07
Xiaomi		1.07
Yves Saint Laurent		1.04
Balenciaga		1.03
Vogue		1.03
Puma		0.99
Supreme		0.98
Ferrari		0.96
FIFA		0.95
Adobe		0.95
National Geographic		0.94
H&M		0.82
Zara		0.81
Nikon		0.81
SoundCloud		0.81
BMW		0.80
Sony		0.74
Mercedes-Benz		0.71
Coca-Cola		0.70
Ray-Ban		0.68