Todd Edwards

Todd Edwards

Country: US | Gender: male

Influence: 55.77% Fanbase: 33.85% Trending: 66.73% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Mixcloud • 194.15% • Very Strong

As of 2025-09-22

63,732

Social Media Followers

As of 2025-09-22

00:00:00

Hours Airplay

2025-12-07 14:38:12 UTC

Genres

electronicdancegarage houseelectronichouseeuropeanuk garage

Biography

Todd Edwards created an innovative blend of rhythmic, cut-and-paste vocal samples, rubbery basslines, and slapping percussion that helped propel Britain's Sunday clubscene into the genuine cultural phenomenon of speed garage. Based in New Jersey, Edwards began producing for Nervous, the New York house label, during the early '90s. His 1993 "Guide My Soul" single, recorded as Messenger, established a prototype for garage music that retained the soul and grit but avoided the overly polished airs much of the music had acquired. One year later, "The Praise" (as the Sample Choir) continued Edwards' irresistible, unique production style -- which often utilizes dozens of different samples, many of them himself -- and he also worked with two "real" vocalists, Kim English ("Tomorrow") and Veda Simpson ("Oohhh Baby").

In 1994, Edwards recorded several tracks for an upcoming New Jersey jazz-house label, i! Records. One year later, his second proper release on the label, "Saved My Life," became a big club hit and earned license in Britain through Pete Tong's ffrr Records. He provided remixes for several dance hits, by Robin S., Wildchild, Indo, St Germain, The Beloved, and label-mate Kevin Yost. In 1999, Nervous collected his productions on a CD collection, and i! Records released Prima Edizione, a quasi-compilation including four new tracks. Edwards also released an EP with Tuff Jam, and completed a co-production for inclusion on Daft Punk's sophomore album. ~ John Bush, Rovi

Todd Edwards Marketing Affinity & Brand Fit Data

Report Date: 2025-09-22

Todd Edwards has momentum with 25-34 & 18-24 audiences—particularly in UNITED KINGDOM, UNITED STATES, FRANCE. A heavily male (81%) profile supports collaborations that trade on identity and lifestyle. Youtube provides the headline exposure at 3,623 avg views per post, and Instagram keeps engagement compounding. Audience overlap with Mixcloud, MOOG, Pioneer signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Todd Edwards score 1.87%Moderate bucket.
Brand: MixcloudBrand: MOOGBrand: Pioneer
Followers:63,732
Engagements:1,193
Rate:1.9%
Posts:1,552
Views:3,623
Avg Likes:1,178
Avg Comments:53
Avg Views:3,623

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 63,732 · Engagements 1,193 · Rate 1.9%
Posts 1,552 · Views 3,623 · Avg Likes 1,178 · Avg Comments 53 · Avg Views 3,623
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 25-34: 44%
18-24: 26%
35-44: 21%
45-64: 7%
Largest: 25-34 (44%); next: 18-24 (26%)
Gender Split Female: 19%
Male: 81%
Non-binary/Other: 0%
Skews male (81%)
Top Countries UNITED KINGDOM (38%)
UNITED STATES (21%)
FRANCE (4%)
ITALY (3%)
BRAZIL (3%)
Top regions: UNITED KINGDOM (38%), UNITED STATES (21%), FRANCE (4%)
Platform Engagement Instagram: 1,117 avg likes/post · Youtube: 3,623 avg views/post Best reach: Youtube 3,623 avg views; best engagement: Instagram 1,117 avg likes

Top Brand Affinities

Mixcloud
Score: 194.15
MOOG
Score: 83.51
Pioneer
Score: 71.05
Ableton
Score: 58.27
Akai
Score: 49.20
SoundCloud
Score: 23.77
Amazon Music
Score: 20.67
Live Nation
Score: 20.67
Vauxhall
Score: 20.36
Sennheiser
Score: 17.69
Pro Tools
Score: 13.35
Beats Electronics
Score: 11.96
Brand Category Score
Mixcloud 194.15
MOOG 83.51
Pioneer 71.05
Ableton 58.27
Akai 49.20
SoundCloud 23.77
Amazon Music 20.67
Live Nation 20.67
Vauxhall 20.36
Sennheiser 17.69
Pro Tools 13.35
Beats Electronics 11.96
Selfridges 8.97
Spotify Music 8.86
Coachella 8.66
Tomorrowland 8.26
Atmos 7.85
Tate Modern 7.47
Carlsberg 7.13
DeLorean Motor Company 7.02
Sega 6.71
Stone Island 6.49
Stüssy 6.17
Jagermeister 5.52
BBC 5.20
MTV 4.75
Warner Bros 4.46
Hurley 4.32
Oculus 3.94
Garnier 3.66
Lollapalooza 3.58
Moschino 3.55
Columbia Pictures 3.38
Kodak 3.34
Guinness 3.30
Bacardi 3.29
Carhartt 3.21
Sneakerhead 3.03
Tesco 2.99
Nintendo 2.53
Red Bull 2.47
McLaren 2.44
Topshop 2.40
Paramount Pictures 2.39
Aperol 2.32
Budweiser 2.26
Heineken 2.25
Nokia 2.14
The North Face 2.13
Showtime 2.12

Official Profiles

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Artist: Todd Edwards

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

The map shows every radio station that aired Todd Edwards today. Use the controls to highlight stations with the most or least airtime.

Top 10 Songs Played Today

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Total Streams (2025-09-19)

Total: 737,797

PLATFORM TOTAL %
Spotify Spotify 737,797 100.00%
Anghami Anghami 0 0.00%
Audiomack Audiomack 0 0.00%
Jiosaavn Jiosaavn 0 0.00%
Last.fm Last.fm 0 0.00%
Pandora Pandora 0 0.00%
Tidal Tidal 0 0.00%
Yandex Yandex 0 0.00%
YouTube Artist YouTube Artist 0 0.00%

Concerts

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