Todd Edwards
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-22
63,732
Social Media Followers
As of 2025-09-22
00:00:00
Hours Airplay
2025-12-07 14:38:12 UTC
Genres
Biography
In 1994, Edwards recorded several tracks for an upcoming New Jersey jazz-house label, i! Records. One year later, his second proper release on the label, "Saved My Life," became a big club hit and earned license in Britain through Pete Tong's ffrr Records. He provided remixes for several dance hits, by Robin S., Wildchild, Indo, St Germain, The Beloved, and label-mate Kevin Yost. In 1999, Nervous collected his productions on a CD collection, and i! Records released Prima Edizione, a quasi-compilation including four new tracks. Edwards also released an EP with Tuff Jam, and completed a co-production for inclusion on Daft Punk's sophomore album. ~ John Bush, Rovi
Todd Edwards has momentum with 25-34 & 18-24 audiences—particularly in UNITED KINGDOM, UNITED STATES, FRANCE. A heavily male (81%) profile supports collaborations that trade on identity and lifestyle. Youtube provides the headline exposure at 3,623 avg views per post, and Instagram keeps engagement compounding. Audience overlap with Mixcloud, MOOG, Pioneer signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 63,732 · Engagements 1,193 · Rate 1.9% Posts 1,552 · Views 3,623 · Avg Likes 1,178 · Avg Comments 53 · Avg Views 3,623 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 44% 18-24: 26% 35-44: 21% 45-64: 7% |
Largest: 25-34 (44%); next: 18-24 (26%) |
| Gender Split |
Female: 19% Male: 81% Non-binary/Other: 0% |
Skews male (81%) |
| Top Countries |
UNITED KINGDOM (38%) UNITED STATES (21%) FRANCE (4%) ITALY (3%) BRAZIL (3%) |
Top regions: UNITED KINGDOM (38%), UNITED STATES (21%), FRANCE (4%) |
| Platform Engagement | Instagram: 1,117 avg likes/post · Youtube: 3,623 avg views/post | Best reach: Youtube 3,623 avg views; best engagement: Instagram 1,117 avg likes |
Top Brand Affinities
Mixcloud
MOOG
Pioneer
Ableton
Akai
SoundCloud
Amazon Music
Live Nation
Vauxhall
Sennheiser
Pro Tools
Beats Electronics
| Brand | Category | Score |
|---|---|---|
| Mixcloud | 194.15 | |
| MOOG | 83.51 | |
| Pioneer | 71.05 | |
| Ableton | 58.27 | |
| Akai | 49.20 | |
| SoundCloud | 23.77 | |
| Amazon Music | 20.67 | |
| Live Nation | 20.67 | |
| Vauxhall | 20.36 | |
| Sennheiser | 17.69 | |
| Pro Tools | 13.35 | |
| Beats Electronics | 11.96 | |
| Selfridges | 8.97 | |
| Spotify Music | 8.86 | |
| Coachella | 8.66 | |
| Tomorrowland | 8.26 | |
| Atmos | 7.85 | |
| Tate Modern | 7.47 | |
| Carlsberg | 7.13 | |
| DeLorean Motor Company | 7.02 | |
| Sega | 6.71 | |
| Stone Island | 6.49 | |
| Stüssy | 6.17 | |
| Jagermeister | 5.52 | |
| BBC | 5.20 | |
| MTV | 4.75 | |
| Warner Bros | 4.46 | |
| Hurley | 4.32 | |
| Oculus | 3.94 | |
| Garnier | 3.66 | |
| Lollapalooza | 3.58 | |
| Moschino | 3.55 | |
| Columbia Pictures | 3.38 | |
| Kodak | 3.34 | |
| Guinness | 3.30 | |
| Bacardi | 3.29 | |
| Carhartt | 3.21 | |
| Sneakerhead | 3.03 | |
| Tesco | 2.99 | |
| Nintendo | 2.53 | |
| Red Bull | 2.47 | |
| McLaren | 2.44 | |
| Topshop | 2.40 | |
| Paramount Pictures | 2.39 | |
| Aperol | 2.32 | |
| Budweiser | 2.26 | |
| Heineken | 2.25 | |
| Nokia | 2.14 | |
| The North Face | 2.13 | |
| Showtime | 2.12 |
Official Profiles
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LoginArtist: Todd Edwards
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Top 10 Songs Played Today
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Total Streams (2025-09-19)
Total: 737,797
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















