Tobiahs
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
286,288
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 11:02:41 UTC
Genres
Biography
Tobiahs builds repeat engagement among 18-24 & 25-34 audiences throughout UNITED STATES, AUSTRALIA, UNITED KINGDOM. With a heavily male (71%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Tiktok (46,500 avg views per post), while Tiktok provides social proof in comments and saves. Affinities with Bec & Bridge, Priceline Pharmacy, Virgin Australia point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 286,288 · Engagements 7,867 · Rate 2.7% Posts 235 · Views 51,463 · Avg Likes 6,690 · Avg Comments 124 · Avg Views 51,463 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 46% 25-34: 39% 35-44: 10% 13-17: 4% |
Largest: 18-24 (46%); next: 25-34 (39%) |
| Gender Split |
Female: 29% Male: 71% Non-binary/Other: 0% |
Skews male (71%) |
| Top Countries |
UNITED STATES (15%) AUSTRALIA (14%) UNITED KINGDOM (10%) POLAND (8%) GERMANY (6%) |
Top regions: UNITED STATES (15%), AUSTRALIA (14%), UNITED KINGDOM (10%) |
| Platform Engagement | Instagram: 1,844 avg likes/post · Tiktok: 46,500 avg views/post · Youtube: 4,963 avg views/post | Best reach: Tiktok 46,500 avg views; best engagement: Tiktok 4,633 avg likes |
Top Brand Affinities
Bec & Bridge
Priceline Pharmacy
Virgin Australia
Telstra
NET-A-PORTER
Live Nation
Vegemite
Ableton
Amazon Music
Akai
Qantas
REVOLVE
| Brand | Category | Score |
|---|---|---|
| Bec & Bridge | 200.28 | |
| Priceline Pharmacy | 68.74 | |
| Virgin Australia | 66.64 | |
| Telstra | 40.06 | |
| NET-A-PORTER | 35.96 | |
| Live Nation | 31.52 | |
| Vegemite | 23.05 | |
| Ableton | 20.01 | |
| Amazon Music | 17.00 | |
| Akai | 16.40 | |
| Qantas | 16.21 | |
| REVOLVE | 15.62 | |
| Zimmermann | 14.90 | |
| Woolworths | 14.17 | |
| Sunnies Studios | 12.79 | |
| Pioneer | 12.43 | |
| GENTLE MONSTER | 11.35 | |
| Depop | 11.18 | |
| Nasty Gal | 11.08 | |
| Foot Locker | 10.31 | |
| Sennheiser | 9.92 | |
| MISSGUIDED | 9.27 | |
| TAG Heuer | 8.67 | |
| Acne Studios | 8.37 | |
| SoundCloud | 7.96 | |
| boohoo | 7.56 | |
| Coachella | 7.24 | |
| Moët & Chandon | 6.86 | |
| Spotify Music | 6.68 | |
| Kmart | 6.53 | |
| Tomorrowland | 6.32 | |
| Stüssy | 6.17 | |
| Topshop | 5.94 | |
| MTV | 5.86 | |
| OOTD Magazine | 5.85 | |
| Lollapalooza | 5.52 | |
| Tinder | 5.50 | |
| Lululemon Athletica | 5.40 | |
| Calzedonia | 5.32 | |
| Free People | 4.91 | |
| Hennessy | 4.75 | |
| Emporium | 4.68 | |
| iHeartRadio Music Awards | 4.57 | |
| Jimmy Choo | 4.44 | |
| Abercrombie & Fitch | 4.20 | |
| ASOS | 4.20 | |
| Daniel Wellington | 4.16 | |
| Miu Miu | 4.12 | |
| Steve Madden | 4.10 | |
| Dyson | 3.53 |
Official Profiles
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LoginArtist: Tobiahs
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
