Tobe Nwigwe
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-15
3,099,687
Social Media Followers
As of 2025-09-15
00:00:00
Hours Airplay
2025-12-07 16:49:02 UTC
Genres
Biography
Tobe Nwigwe converts attention from 25-34 & 18-24 audiences across UNITED STATES, SOUTH AFRICA, UNITED KINGDOM. Audience shape is heavily male (62%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Tiktok at 44,350 avg views per post, with supportive conversation on Instagram. Shared audience with WNBA, Houston Livestock Show and Rodeo, Shea Moisture underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 3,099,687 · Engagements 28,945 · Rate 0.9% Posts 4,097 · Views 49,814 · Avg Likes 27,948 · Avg Comments 494 · Avg Views 49,814 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 49% 18-24: 32% 35-44: 13% 13-17: 3% |
Largest: 25-34 (49%); next: 18-24 (32%) |
| Gender Split |
Female: 38% Male: 62% Non-binary/Other: 0% |
Skews male (62%) |
| Top Countries |
UNITED STATES (73%) SOUTH AFRICA (4%) UNITED KINGDOM (3%) NIGERIA (2%) CANADA (2%) |
Top regions: UNITED STATES (73%), SOUTH AFRICA (4%), UNITED KINGDOM (3%) |
| Platform Engagement | Instagram: 22,275 avg likes/post · Tiktok: 44,350 avg views/post · Youtube: 5,464 avg views/post | Best reach: Tiktok 44,350 avg views; best engagement: Instagram 22,275 avg likes |
Top Brand Affinities
WNBA
Houston Livestock Show and Rodeo
Shea Moisture
Amazon Music
Pro Tools
ESPN
Hennessy
Andis
Ableton
SoundCloud
Kroger
CNN
| Brand | Category | Score |
|---|---|---|
| WNBA | 16.91 | |
| Houston Livestock Show and Rodeo | 14.64 | |
| Shea Moisture | 13.75 | |
| Amazon Music | 11.57 | |
| Pro Tools | 10.64 | |
| ESPN | 9.00 | |
| Hennessy | 6.89 | |
| Andis | 6.81 | |
| Ableton | 6.81 | |
| SoundCloud | 6.70 | |
| Kroger | 6.64 | |
| CNN | 6.35 | |
| Chick-fil-A | 5.81 | |
| iHeartRadio Music Awards | 5.80 | |
| Verizon | 5.79 | |
| Sneakerhead | 5.67 | |
| NFL | 5.60 | |
| NBA | 5.29 | |
| FashionNova | 5.26 | |
| Beats Electronics | 5.25 | |
| Macy's | 5.18 | |
| Nice Kicks | 5.01 | |
| Target | 4.91 | |
| Spotify Music | 4.66 | |
| Steve Madden | 4.49 | |
| Los Angeles Lakers | 4.44 | |
| Barber Shop Connect | 4.27 | |
| Coach | 4.14 | |
| Fenty beauty | 3.97 | |
| FedEx | 3.88 | |
| NBC | 3.74 | |
| OLD NAVY | 3.73 | |
| ASOS | 3.43 | |
| Paramount Pictures | 3.15 | |
| Nickelodeon | 3.09 | |
| Walmart | 3.08 | |
| Urban Outfitters | 3.00 | |
| Philips | 2.82 | |
| Cadillac | 2.77 | |
| MTV | 2.73 | |
| Timberland | 2.73 | |
| Comedy Central | 2.71 | |
| Uber | 2.70 | |
| Kodak | 2.68 | |
| Showtime | 2.68 | |
| Fendi | 2.57 | |
| TOM FORD | 2.53 | |
| Under Armour | 2.51 | |
| Amazon | 2.45 | |
| Coachella | 2.43 |
Official Profiles
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LoginArtist: Tobe Nwigwe
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
