TK Kravitz

TK Kravitz — r&b, funk & soul artist from US.

As TK Kravitz, Georgia native Tevin Thompson blurs the line between hard-hitting Southern rap and contemporary R&B. His melodic tunes are more sung than…

Influence: 57.14% Fanbase: 35.34% Trending: 68.03% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Spinrilla • 77.31% • Very Strong

As of 2025-09-08

340,177

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 16:49:40 UTC

Genres

r&b, funk & soulpop r&bcontemporary r&bhip-hop & raptraphip-hop/rapcontemporary hip hop

Biography

As TK Kravitz, Georgia native Tevin Thompson blurs the line between hard-hitting Southern rap and contemporary R&B. His melodic tunes are more sung than rapped, and his Auto-Tune-laced vocals are set atop highly detailed, skittering trap beats. Subject-wise, his songs are typically centered around money, relationship issues, sex, and empowerment. Thompson was previously a member of TK-N-Cash, an Atlanta rap duo who released a mixtape on Columbia-distributed Reckless Republic in 2014, in addition to a few singles. Aside from TK-N-Cash, Thompson earned songwriting credits on releases by Trey Songz, Flo Rida, Juicy J, and many others. He debuted his TK Kravitz project with a self-titled mixtape in 2016, featuring appearances by Ty Dolla $ign, DeJ Loaf, YFN Lucci, and others. After signing to 300 Entertainment, the single "Space" (featuring Sexton) appeared in 2017. He followed in 2018 with "Ocean," the first single from his second effort, 2.0, which featured guests Jacquees, Keke Palmer, 2 Chainz, and YoungBoy Never Broke Again. ~ Paul Simpson, Rovi

Top Brand Affinities

Report Date: 2025-09-08

TK Kravitz speaks to 18-24 & 25-34 audiences with measurable traction in UNITED STATES, GEORGIA, BRAZIL. Composition is heavily female (59%), which tightens creative strategy without sacrificing scale. Youtube is the reach engine (117,700 avg views per post), and Youtube supplies credible back-and-forth with core fans. Affinity clusters near Spinrilla, Live Nation, True Religion, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist TK Kravitz score 1.16% — Moderate bucket.

Brand: SpinrillaBrand: Live NationBrand: True Religion

Followers:340,177

Engagements:3,935

Rate:1.2%

Posts:82

Avg Likes:5,012

Avg Comments:74

Avg Views:117,700

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 340,177 · Engagements 3,935 · Rate 1.2% Posts 82 · Views 117,700 · Avg Likes 5,012 · Avg Comments 74 · Avg Views 117,700	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 50% 25-34: 34% 13-17: 9% 35-44: 7%	Largest: 18-24 (50%); next: 25-34 (34%)
Gender Split	Female: 59% Male: 41% Non-binary/Other: 0%	Skews female (59%)
Top Countries	UNITED STATES (82%) GEORGIA (2%) BRAZIL (2%) UNITED KINGDOM (1%) JAMAICA (1%)	Top regions: UNITED STATES (82%), GEORGIA (2%), BRAZIL (2%)
Platform Engagement	Instagram: 1,469 avg likes/post · Youtube: 117,700 avg views/post	Best reach: Youtube 117,700 avg views; best engagement: Youtube 3,543 avg likes

Top Brand Affinities

Spinrilla

Score: 77.31

Live Nation

Score: 31.19

True Religion

Score: 26.50

WNBA

Score: 17.59

Palm Angels

Score: 16.87

Amazon Music

Score: 14.16

iHeartRadio Music Awards

Score: 13.10

Hennessy

Score: 10.93

Pro Tools

Score: 10.85

FashionNova

Score: 10.81

Akai

Score: 10.53

Kodak

Score: 9.48

Brand	Category	Score
Spinrilla		77.31
Live Nation		31.19
True Religion		26.50
WNBA		17.59
Palm Angels		16.87
Amazon Music		14.16
iHeartRadio Music Awards		13.10
Hennessy		10.93
Pro Tools		10.85
FashionNova		10.81
Akai		10.53
Kodak		9.48
Benihana		9.01
SoundCloud		8.80
Maybach		8.59
New Era		8.49
Pioneer		6.89
Andis		6.27
Beats Electronics		6.22
Coach		6.12
ESPN		5.77
Steve Madden		5.77
Champion		5.64
Kappa		5.62
MTV		5.58
Alexander McQueen		5.35
Kroger		4.96
UGG		4.88
Philips		4.64
NFL		4.56
Spotify Music		4.47
Moncler		4.41
CNN		4.36
shein		4.12
Verizon		3.95
BALMAIN		3.83
FedEx		3.75
NBA		3.58
Versace		3.54
SheInside		3.46
Sneakerhead		3.41
Barber Shop Connect		3.41
Walmart		3.26
OLD NAVY		3.19
Polo Ralph Lauren		3.10
Los Angeles Lakers		3.09
Forever 21		3.05
Fenty beauty		2.95
Christian Louboutin		2.87
NBC		2.86