TJ Monterde Brand Affinity ranks highest Penshoppe at 67.91% . Very Strong. Score DMDB 63.81% | Fanbase 57.20%

TJ Monterde — pop artist from PH.

TJ Monterde is a Filipino singer-songwriter known for hits like "Palagi" and "Dating Tayo." He has received awards from the Awit Awards and Wish Music Awards.…

TJ Monterde

Recognizable

Country: PH | Gender: male | Artist ID: 11e81bcd-4efb-ba00-a36f-a0369fe50396

Find Artist

Genres

poppopasian popasianopmfolk & traditionalpinoy singer-songwriter

Influential: 63.81% Fanbase: 57.20% Trending: 67.11%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Penshoppe • 67.91% • Very Strong

As of 2025-09-10

5,242,833

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 63.81% | Fanbase 57.20% | Trending 67.11% | CAREER STAGE: MAINSTREAM

Biography

TJ Monterde is a Filipino singer-songwriter known for hits like "Palagi" and "Dating Tayo." He has received awards from the Awit Awards and Wish Music Awards.

In a notable achievement, Monterde sold out a 3-day concert at the Smart Araneta Coliseum, making him the first Filipino solo male artist to do so. He holds the title of the most streamed OPM artist on Spotify, with over a billion streams, and his rendition of "Palagi" with KZ Tandingan was recognized as the top song in the Philippines by Billboard Philippines in 2024.

Report Date: 2025-09-10

TJ Monterde maintains consistent pull among 18-24 & 25-34 audiences across PHILIPPINES, UNITED STATES, CANADA. The audience leans heavily female (68%), so brand cues around style and status perform well. The clearest reach is on Tiktok with 247,700 avg views per post; Tiktok functions as the community touchpoint. Affinity with Penshoppe, Jollibee, Alden makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist TJ Monterde score 1.04% — Moderate bucket.

Brand: PenshoppeBrand: JollibeeBrand: Alden

Followers:5,242,833

Engagements:54,747

Rate:1.0%

Posts:4,457

Avg Likes:52,793

Avg Comments:531

Avg Views:250,990

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 5,242,833 · Engagements 54,747 · Rate 1.0% Posts 4,457 · Views 250,990 · Avg Likes 52,793 · Avg Comments 531 · Avg Views 250,990	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 56% 25-34: 31% 13-17: 9% 35-44: 3%	Largest: 18-24 (56%); next: 25-34 (31%)
Gender Split	Female: 68% Male: 32% Non-binary/Other: 0%	Skews female (68%)
Top Countries	PHILIPPINES (89%) UNITED STATES (3%) CANADA (2%) UNITED ARAB EMIRATES (1%) AUSTRALIA (1%)	Top regions: PHILIPPINES (89%), UNITED STATES (3%), CANADA (2%)
Platform Engagement	Instagram: 21,755 avg likes/post · Tiktok: 247,700 avg views/post · Youtube: 3,290 avg views/post	Best reach: Tiktok 247,700 avg views; best engagement: Tiktok 30,650 avg likes

Top Brand Affinities

Penshoppe

Score: 67.91

Jollibee

Score: 55.75

Alden

Score: 20.95

Yakult

Score: 15.36

Kraft Foods

Score: 9.73

7-Eleven

Score: 8.08

Coach

Score: 5.77

Pringles

Score: 4.96

Sunnies Studios

Score: 4.80

KitKat

Score: 4.48

Pfizer

Score: 3.49

Coffeegram

Score: 3.24

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Top Brand Affinities

Brand	Category	Score
Penshoppe		67.91
Jollibee		55.75
Alden		20.95
Yakult		15.36
Kraft Foods		9.73
7-Eleven		8.08
Coach		5.77
Pringles		4.96
Sunnies Studios		4.80
KitKat		4.48
Pfizer		3.49
Coffeegram		3.24
Forever 21		2.64
Pizza Hut		2.58
Ferrero		2.45
NBC		2.45
Starbucks		2.31
Michael Kors		2.11
Fujifilm		2.06
McDonald's		1.98
Snickers		1.88
Petronas		1.88
shein		1.68
Snapseed		1.67
Huawei		1.65
Coachella		1.61
Transformers		1.59
SheInside		1.59
UNIQLO		1.45
H&M		1.18
Calvin Klein		1.10
Pandora		1.08
Maybelline		1.06
OREO		1.02
Travelgram		0.96
Polaroid		0.93
Prada		0.92
Samsung Group		0.87
Pepsi		0.85
Adobe		0.82
Nutella		0.81
Universal		0.80
Louis Vuitton		0.76
Walt Disney		0.67
Spotify Music		0.66
Converse		0.66
Netflix		0.56
Vans		0.56
HBO		0.50
Coca-Cola		0.50