TIX

TIX

Country: NO | Gender: male

Influence: 50.27% Fanbase: 31.25% Trending: 59.77% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Chiquelle • 201.14% • Very Strong

As of 2025-09-09

639,657

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 10:05:10 UTC

Genres

poppopnorwegian popmainstream popelectronicdanceeuropeaneurovisionrusselater

Biography

TIX is indisputably Norway's biggest pop artist - he’s got the most streams, most number 1 hits, is the most debated and the most loved. But it hasn’t always been this way... The story of Andreas Haukeland, the boy behind the sunglasses and fake fur, began with an outsider. A diagnosis of Tourette's Syndrome with uncontrollable tics earned him the nickname "TIX" in middle school, and he was far from the centre of the party... if invited at all. Music became both an escape from loneliness and a way to feel included for young Andreas. He created an alternative personality with fur, headbands and sunglasses as a shield against the outside world, an armour that he could hide his tics behind. When he first started releasing music it quickly became clear that TIX had hit a nerve with the Norwegian people, and his ambitions grew in step with the success.

2020 was a turning point for TIX. With the whole of Norway behind him, he decided to reveal the man behind the sunglasses for the first time. He released the songs "Jeg Vil Ikke Leve" and "Tusen Tårer" in quick succession and both songs, in their own way, dealt with mental health, loneliness and feelings Andreas had carried since childhood. His vulnerability was immediately embraced by the fans, and TIX became a hero of sorts for many formerly excluded people in Norway. With the Norwegian Eurovision contribution "Fallen Angel", TIX debuts his first song in English, with his now trademark stories of loneliness and exclusion.

TIX Marketing Affinity & Brand Fit Data

Report Date: 2025-09-09

TIX is a clear fit for 18-24 & 25-34 audiences with strength across NORWAY, SWEDEN, UNITED STATES. The audience is heavily male (61%), so messaging can confidently lean into identity, fashion, and status. Youtube remains the best top-of-funnel driver (140,077 avg views per post); Tiktok builds the community layer. Affinity data highlights Chiquelle, Nelly.com, Arctic Cat, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist TIX score 1.60%Moderate bucket.
Brand: ChiquelleBrand: Nelly.comBrand: Arctic Cat
Followers:639,657
Engagements:10,244
Rate:1.6%
Posts:406
Views:218,377
Avg Likes:9,876
Avg Comments:161
Avg Views:218,377

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 639,657 · Engagements 10,244 · Rate 1.6%
Posts 406 · Views 218,377 · Avg Likes 9,876 · Avg Comments 161 · Avg Views 218,377
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 50%
25-34: 25%
13-17: 12%
35-44: 8%
Largest: 18-24 (50%); next: 25-34 (25%)
Gender Split Female: 39%
Male: 61%
Non-binary/Other: 0%
Skews male (61%)
Top Countries NORWAY (63%)
SWEDEN (6%)
UNITED STATES (3%)
POLAND (2%)
DENMARK (2%)
Top regions: NORWAY (63%), SWEDEN (6%), UNITED STATES (3%)
Platform Engagement Instagram: 3,173 avg likes/post · Tiktok: 78,300 avg views/post · Youtube: 140,077 avg views/post Best reach: Youtube 140,077 avg views; best engagement: Tiktok 5,218 avg likes

Top Brand Affinities

Chiquelle
Score: 201.14
Nelly.com
Score: 199.08
Arctic Cat
Score: 26.92
Nakd
Score: 25.44
Gant
Score: 19.65
Zalando
Score: 15.95
Scania
Score: 15.09
Rossignol
Score: 14.63
Volvo
Score: 9.77
Husqvarna Motorcycles
Score: 5.82
Carlsberg
Score: 5.63
Daniel Wellington
Score: 5.25
Brand Category Score
Chiquelle 201.14
Nelly.com 199.08
Arctic Cat 26.92
Nakd 25.44
Gant 19.65
Zalando 15.95
Scania 15.09
Rossignol 14.63
Volvo 9.77
Husqvarna Motorcycles 5.82
Carlsberg 5.63
Daniel Wellington 5.25
Gymshark 4.53
BBS 4.00
Opel 3.65
Tomorrowland 3.59
Audi 3.57
Red Bull 3.29
Oakley 3.28
Haima 3.27
LEGOLAND 3.03
Fila 2.97
Omega 2.80
Monster Beverage 2.77
Pepsi 2.71
H&M 2.57
Tinder 2.56
BMW 2.55
Baileys 2.43
Snickers 2.41
Kylie Cosmetics 2.41
Babybump 2.41
Aperol 2.32
Michael Kors 2.22
IKEA 2.03
Victoria's Secret 2.01
KTM 1.92
Volkswagen 1.88
Calvin Klein 1.88
Levi's 1.83
Scion 1.82
Coca-Cola 1.82
Spotify Music 1.80
BBC 1.76
Mercedes-Benz 1.75
Nissan 1.75
Yamaha 1.74
Pokemon Go 1.69
Primark 1.69
Polo Ralph Lauren 1.63

Official Profiles

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Artist: TIX

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Top 10 Songs Played Today

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Total Streams

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Concerts

Upcoming events from today (UTC) to the next 6 months.

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