Tinariwen
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
431,121
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 20:29:56 UTC
Genres
Biography
In a region with no postal or telephone system, their tapes soon became a grassroots voice of rebellion and a rallying point for the disenfranchised nation. Though outlawed in Algeria and Mali, 2001's The Radio Tisdas Sessions and 2004's Amassakoul are available to Western audiences. In 2006, they recorded their third album, Aman Iman: Water Is Life, released internationally in 2007 by Harmonia Mundi's World Village imprint. The album was produced by Justin Adams, and featured the voice and guitar of founding member Mohammed Ag Itlale. Tinariwen toured the world for the first time in its wake. They followed the album with Imidiwan: Companions, a two-disc set containing one disc of music and a DVD documentary about Tinariwen's history. This was once again followed by a world tour that included numerous festival appearances in the United States and Europe.
Tinariwen signed to America's Anti imprint in 2010. The label encouraged them to experiment. The end result was Tassili, issued in 2011, in which the band recorded a completely acoustic set in a protected region of the southeastern Algerian desert. The tapes were flown to America where guitarist Nels Cline overdubbed electric guitars and New Orleans' famed Dirty Dozen Brass Band added horns, making Tassili a truly international collaboration. The album won a Grammy. The bandmembers were forced to flee Mali due to political and social unrest, and recorded their follow-up, Emmaar, at a studio in Joshua Tree National Park in the United States. It was released in February of 2014. Despite ongoing political upheaval, the band reconvened in 2016 after touring behind Emmaar, to record their sixth studio album, Elwan. ~ Evan C. Gutierrez & Thom Jurek
Tinariwen connects with 25-34 & 18-24 audiences and shows durable traction across MOROCCO, ALGERIA, UNITED STATES. With a heavily male (74%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Youtube, where posts average 82,398 avg views per post; Instagram adds dependable engagement depth. Overlap with MOOG, Ableton, Akai highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Tinariwen moves culture in the exact lanes many lifestyle marketers need.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 431,121 · Engagements 6,305 · Rate 1.5% Posts 684 · Views 96,848 · Avg Likes 6,129 · Avg Comments 211 · Avg Views 96,848 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 44% 18-24: 33% 35-44: 13% 45-64: 7% |
Largest: 25-34 (44%); next: 18-24 (33%) |
| Gender Split |
Female: 27% Male: 74% Non-binary/Other: 0% |
Skews male (74%) |
| Top Countries |
MOROCCO (16%) ALGERIA (16%) UNITED STATES (10%) FRANCE (7%) LIBYA (6%) |
Top regions: MOROCCO (16%), ALGERIA (16%), UNITED STATES (10%) |
| Platform Engagement | Instagram: 3,389 avg likes/post · Tiktok: 14,450 avg views/post · Youtube: 82,398 avg views/post | Best reach: Youtube 82,398 avg views; best engagement: Instagram 3,389 avg likes |
Top Brand Affinities
MOOG
Ableton
Akai
Pro Tools
Tate Modern
Warner Bros
Leica
Kodak
Spotify Music
SoundCloud
Fujifilm
Polaroid
| Brand | Category | Score |
|---|---|---|
| MOOG | 27.06 | |
| Ableton | 15.42 | |
| Akai | 10.73 | |
| Pro Tools | 8.80 | |
| Tate Modern | 7.39 | |
| Warner Bros | 6.10 | |
| Leica | 5.62 | |
| Kodak | 5.48 | |
| Spotify Music | 4.44 | |
| SoundCloud | 3.97 | |
| Fujifilm | 3.85 | |
| Polaroid | 3.33 | |
| National Geographic | 3.04 | |
| Olympus | 3.00 | |
| Volkswagen | 2.90 | |
| Showtime | 2.87 | |
| Garnier | 2.86 | |
| Airbnb | 2.70 | |
| Beats Electronics | 2.61 | |
| Montblanc | 2.53 | |
| Paramount Pictures | 2.50 | |
| A Game of Tones | 2.49 | |
| Lollapalooza | 2.43 | |
| Geocaching | 2.29 | |
| Adobe | 2.16 | |
| Guinness | 2.15 | |
| BBC | 2.11 | |
| Dr. Martens | 2.10 | |
| Coachella | 2.10 | |
| Land Rover | 2.07 | |
| Peugeot | 2.02 | |
| Cadillac | 1.98 | |
| Travelgram | 1.93 | |
| Jaguar | 1.85 | |
| Lacoste | 1.84 | |
| The North Face | 1.80 | |
| Nikon | 1.79 | |
| Canon | 1.70 | |
| Yves Saint Laurent | 1.58 | |
| Cartier | 1.57 | |
| musical.ly | 1.47 | |
| Sony | 1.47 | |
| Fiat | 1.45 | |
| HBO | 1.42 | |
| Snapseed | 1.38 | |
| The Olympic Games | 1.37 | |
| Vogue | 1.33 | |
| GoPro | 1.32 | |
| Pixar | 1.30 | |
| Harley-Davidson | 1.28 |
Official Profiles
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LoginArtist: Tinariwen
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















