Tinariwen

Tinariwen

Country: ML

Influence: 58.85% Fanbase: 43.71% Trending: 66.42% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

MOOG • 27.06% • Very Strong

As of 2025-09-09

431,121

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 20:29:56 UTC

Genres

popafropopmande popelectronicafrobeatothersworldwideworldafricanmusique touareginstrumentaltuareg guitarbluesdesert bluesmalian bluesfolk & traditionalwestern saharan folk

Biography

Tinariwen is a Tuareg group that performs a guitar-centric branch of Malian music that, to the untrained ear, is reminiscent of Ali Farka Touré's, but is far more rock-oriented and percussive. All of the band's musicians originate from the southern Sahara; the group's name, meaning "empty places," is a reflection of their land of origin. The band formed in the rebel camps of Colonel Gaddafi, as each of the musicians had been forced from their nomadic lifestyle into involuntary military service. Surrounded by a displaced nation of their peers, Tinariwen forged a new style of music, trading their traditional lutes and shepherd's flutes for electric guitars and drums. The style that resulted was dubbed "Tishoumaren," or "the music of the unemployed." Their music addresses issues such as political awakening, problems of exile, repression of their people, and demands of sovereignty.

In a region with no postal or telephone system, their tapes soon became a grassroots voice of rebellion and a rallying point for the disenfranchised nation. Though outlawed in Algeria and Mali, 2001's The Radio Tisdas Sessions and 2004's Amassakoul are available to Western audiences. In 2006, they recorded their third album, Aman Iman: Water Is Life, released internationally in 2007 by Harmonia Mundi's World Village imprint. The album was produced by Justin Adams, and featured the voice and guitar of founding member Mohammed Ag Itlale. Tinariwen toured the world for the first time in its wake. They followed the album with Imidiwan: Companions, a two-disc set containing one disc of music and a DVD documentary about Tinariwen's history. This was once again followed by a world tour that included numerous festival appearances in the United States and Europe.

Tinariwen signed to America's Anti imprint in 2010. The label encouraged them to experiment. The end result was Tassili, issued in 2011, in which the band recorded a completely acoustic set in a protected region of the southeastern Algerian desert. The tapes were flown to America where guitarist Nels Cline overdubbed electric guitars and New Orleans' famed Dirty Dozen Brass Band added horns, making Tassili a truly international collaboration. The album won a Grammy. The bandmembers were forced to flee Mali due to political and social unrest, and recorded their follow-up, Emmaar, at a studio in Joshua Tree National Park in the United States. It was released in February of 2014. Despite ongoing political upheaval, the band reconvened in 2016 after touring behind Emmaar, to record their sixth studio album, Elwan. ~ Evan C. Gutierrez & Thom Jurek

Tinariwen Marketing Affinity & Brand Fit Data

Report Date: 2025-09-09

Tinariwen connects with 25-34 & 18-24 audiences and shows durable traction across MOROCCO, ALGERIA, UNITED STATES. With a heavily male (74%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Youtube, where posts average 82,398 avg views per post; Instagram adds dependable engagement depth. Overlap with MOOG, Ableton, Akai highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Tinariwen moves culture in the exact lanes many lifestyle marketers need.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Tinariwen score 1.46%Moderate bucket.
Brand: MOOGBrand: AbletonBrand: Akai
Followers:431,121
Engagements:6,305
Rate:1.5%
Posts:684
Views:96,848
Avg Likes:6,129
Avg Comments:211
Avg Views:96,848

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 431,121 · Engagements 6,305 · Rate 1.5%
Posts 684 · Views 96,848 · Avg Likes 6,129 · Avg Comments 211 · Avg Views 96,848
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 25-34: 44%
18-24: 33%
35-44: 13%
45-64: 7%
Largest: 25-34 (44%); next: 18-24 (33%)
Gender Split Female: 27%
Male: 74%
Non-binary/Other: 0%
Skews male (74%)
Top Countries MOROCCO (16%)
ALGERIA (16%)
UNITED STATES (10%)
FRANCE (7%)
LIBYA (6%)
Top regions: MOROCCO (16%), ALGERIA (16%), UNITED STATES (10%)
Platform Engagement Instagram: 3,389 avg likes/post · Tiktok: 14,450 avg views/post · Youtube: 82,398 avg views/post Best reach: Youtube 82,398 avg views; best engagement: Instagram 3,389 avg likes

Top Brand Affinities

MOOG
Score: 27.06
Ableton
Score: 15.42
Akai
Score: 10.73
Pro Tools
Score: 8.80
Tate Modern
Score: 7.39
Warner Bros
Score: 6.10
Leica
Score: 5.62
Kodak
Score: 5.48
Spotify Music
Score: 4.44
SoundCloud
Score: 3.97
Fujifilm
Score: 3.85
Polaroid
Score: 3.33
Brand Category Score
MOOG 27.06
Ableton 15.42
Akai 10.73
Pro Tools 8.80
Tate Modern 7.39
Warner Bros 6.10
Leica 5.62
Kodak 5.48
Spotify Music 4.44
SoundCloud 3.97
Fujifilm 3.85
Polaroid 3.33
National Geographic 3.04
Olympus 3.00
Volkswagen 2.90
Showtime 2.87
Garnier 2.86
Airbnb 2.70
Beats Electronics 2.61
Montblanc 2.53
Paramount Pictures 2.50
A Game of Tones 2.49
Lollapalooza 2.43
Geocaching 2.29
Adobe 2.16
Guinness 2.15
BBC 2.11
Dr. Martens 2.10
Coachella 2.10
Land Rover 2.07
Peugeot 2.02
Cadillac 1.98
Travelgram 1.93
Jaguar 1.85
Lacoste 1.84
The North Face 1.80
Nikon 1.79
Canon 1.70
Yves Saint Laurent 1.58
Cartier 1.57
musical.ly 1.47
Sony 1.47
Fiat 1.45
HBO 1.42
Snapseed 1.38
The Olympic Games 1.37
Vogue 1.33
GoPro 1.32
Pixar 1.30
Harley-Davidson 1.28

Official Profiles

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Artist: Tinariwen

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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