Timbuktu

Timbuktu

Country: SE

Influence: 51.84% Fanbase: 37.20% Trending: 59.16% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Swedbank • 198.88% • Very Strong

As of 2025-09-09

117,288

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 10:02:47 UTC

Genres

popswedish pophip-hop & raphip-hop/rapswedish hip hopswedish pop rapreggaeskansk musik

Biography

Jason ”Timbuktu”Diakité is one of Sweden’s most well-known and respected hip-hop artists. He released his first music in 1996 and has since released 9 solo albums and numerous singles of which the vast majority have reached Gold or Platinum status, some even reaching 5x Platinum! His latest album “Du Gamla Du Nya” is his first studio album since 2014 and has been hailed as his best album so far. His accolades also includes eight Swedish Grammy awards and four P3 Guld (Swedish radio) awards.

Timbuktu has performed for audiences all over the world, from various corners of Africa to Svalbard, from the legendary Apollo in NYC to the Roxy in LA, at the Polar Music Prize and at the Nobel Peace Prize. Besides his music career, Timbuktu has hosted a several shows on national Swedish radio and television and received a Nordic Language award.

In 2016 Jason wrote and released his first book, the critically acclaimed “En droppe midnatt” (“A Drop of Midnight”). It has sold more than 100,000 copies in Sweden (which equals more than 1% of the Swedish population!) and it reached high chart positions in both Sweden and Norway. It’s a gripping tale of ancestry, identity, resistance, racism and a longing to belong. In the fall of 2017 “En droppe midnatt” was turned into a hugely successful stage performance that continued well into spring and fall of 2018.

Timbuktu Marketing Affinity & Brand Fit Data

Report Date: 2025-09-09

Timbuktu reaches 18-24 & 25-34 audiences concentrated in SWEDEN, NORWAY, UNITED STATES. The demographic tilt is heavily male (66%), making the message easy to tune without losing breadth. Youtube delivers the top exposure at 1,225 avg views per post, and Instagram maintains ongoing rapport. Affinity proximity to Swedbank, Tele2, Ericsson suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Timbuktu score 0.78%Low bucket.
Brand: SwedbankBrand: Tele2Brand: Ericsson
Followers:117,288
Engagements:918
Rate:0.8%
Posts:1,693
Views:1,225
Avg Likes:912
Avg Comments:40
Avg Views:1,225

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 117,288 · Engagements 918 · Rate 0.8%
Posts 1,693 · Views 1,225 · Avg Likes 912 · Avg Comments 40 · Avg Views 1,225
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 39%
25-34: 35%
35-44: 14%
45-64: 8%
Largest: 18-24 (39%); next: 25-34 (35%)
Gender Split Female: 34%
Male: 66%
Non-binary/Other: 0%
Skews male (66%)
Top Countries SWEDEN (69%)
NORWAY (6%)
UNITED STATES (5%)
BRAZIL (2%)
POLAND (2%)
Top regions: SWEDEN (69%), NORWAY (6%), UNITED STATES (5%)
Platform Engagement Instagram: 866 avg likes/post · Youtube: 1,225 avg views/post Best reach: Youtube 1,225 avg views; best engagement: Instagram 866 avg likes

Top Brand Affinities

Swedbank
Score: 198.88
Tele2
Score: 141.11
Ericsson
Score: 89.53
Acne Studios
Score: 15.74
Gant
Score: 15.55
Carlsberg
Score: 14.05
Mixcloud
Score: 13.27
Hasselblad
Score: 12.07
Akai
Score: 12.07
Pilsner Urquell
Score: 10.60
Zalando
Score: 10.09
H&M Home
Score: 8.41
Brand Category Score
Swedbank 198.88
Tele2 141.11
Ericsson 89.53
Acne Studios 15.74
Gant 15.55
Carlsberg 14.05
Mixcloud 13.27
Hasselblad 12.07
Akai 12.07
Pilsner Urquell 10.60
Zalando 10.09
H&M Home 8.41
Volvo 7.66
Ableton 5.52
Spotify Music 5.17
Husqvarna Motorcycles 4.81
Carhartt 4.33
Leica 3.70
Tinder 3.65
NHL 3.46
IKEA 3.45
Aperol 3.31
Lollapalooza 3.20
LEGOLAND 2.69
Kodak 2.68
Dr. Martens 2.13
Lego 2.05
Red Bull 2.02
Snickers 1.93
Beats Electronics 1.93
SoundCloud 1.85
The North Face 1.71
Pokemon Go 1.71
ASICS 1.68
Polo Ralph Lauren 1.67
Guinness 1.64
Coachella 1.62
Star Wars 1.62
Tesla Motors 1.56
Sneakerhead 1.51
FIFA 1.49
Levi's 1.45
Pepsi 1.40
HBO 1.39
Coca-Cola 1.38
Vogue 1.35
Netflix 1.35
BBC 1.34
Oakley 1.32
Calvin Klein 1.29

Official Profiles

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Artist: Timbuktu

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

The map shows every radio station that aired Timbuktu today. Use the controls to highlight stations with the most or least airtime.

Top 10 Songs Played Today

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Total Streams (2025-09-19)

Total: 523,328

PLATFORM TOTAL %
Spotify Spotify 522,654 99.87%
Audiomack Audiomack 674 0.13%
Anghami Anghami 0 0.00%
Jiosaavn Jiosaavn 0 0.00%
Last.fm Last.fm 0 0.00%
Pandora Pandora 0 0.00%
Tidal Tidal 0 0.00%
Yandex Yandex 0 0.00%
YouTube Artist YouTube Artist 0 0.00%

Concerts

Upcoming events from today (UTC) to the next 6 months.

Date/Time (UTC) Event Venue Location Tickets
2025-12-08 04:30 UTC Timbuktu Mejeriet Lund, Sweden

Trending Artist