Timbuktu
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
117,288
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 10:02:47 UTC
Genres
Biography
Timbuktu has performed for audiences all over the world, from various corners of Africa to Svalbard, from the legendary Apollo in NYC to the Roxy in LA, at the Polar Music Prize and at the Nobel Peace Prize. Besides his music career, Timbuktu has hosted a several shows on national Swedish radio and television and received a Nordic Language award.
In 2016 Jason wrote and released his first book, the critically acclaimed “En droppe midnatt” (“A Drop of Midnight”). It has sold more than 100,000 copies in Sweden (which equals more than 1% of the Swedish population!) and it reached high chart positions in both Sweden and Norway. It’s a gripping tale of ancestry, identity, resistance, racism and a longing to belong. In the fall of 2017 “En droppe midnatt” was turned into a hugely successful stage performance that continued well into spring and fall of 2018.
Timbuktu reaches 18-24 & 25-34 audiences concentrated in SWEDEN, NORWAY, UNITED STATES. The demographic tilt is heavily male (66%), making the message easy to tune without losing breadth. Youtube delivers the top exposure at 1,225 avg views per post, and Instagram maintains ongoing rapport. Affinity proximity to Swedbank, Tele2, Ericsson suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 117,288 · Engagements 918 · Rate 0.8% Posts 1,693 · Views 1,225 · Avg Likes 912 · Avg Comments 40 · Avg Views 1,225 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 39% 25-34: 35% 35-44: 14% 45-64: 8% |
Largest: 18-24 (39%); next: 25-34 (35%) |
| Gender Split |
Female: 34% Male: 66% Non-binary/Other: 0% |
Skews male (66%) |
| Top Countries |
SWEDEN (69%) NORWAY (6%) UNITED STATES (5%) BRAZIL (2%) POLAND (2%) |
Top regions: SWEDEN (69%), NORWAY (6%), UNITED STATES (5%) |
| Platform Engagement | Instagram: 866 avg likes/post · Youtube: 1,225 avg views/post | Best reach: Youtube 1,225 avg views; best engagement: Instagram 866 avg likes |
Top Brand Affinities
Swedbank
Tele2
Ericsson
Acne Studios
Gant
Carlsberg
Mixcloud
Hasselblad
Akai
Pilsner Urquell
Zalando
H&M Home
| Brand | Category | Score |
|---|---|---|
| Swedbank | 198.88 | |
| Tele2 | 141.11 | |
| Ericsson | 89.53 | |
| Acne Studios | 15.74 | |
| Gant | 15.55 | |
| Carlsberg | 14.05 | |
| Mixcloud | 13.27 | |
| Hasselblad | 12.07 | |
| Akai | 12.07 | |
| Pilsner Urquell | 10.60 | |
| Zalando | 10.09 | |
| H&M Home | 8.41 | |
| Volvo | 7.66 | |
| Ableton | 5.52 | |
| Spotify Music | 5.17 | |
| Husqvarna Motorcycles | 4.81 | |
| Carhartt | 4.33 | |
| Leica | 3.70 | |
| Tinder | 3.65 | |
| NHL | 3.46 | |
| IKEA | 3.45 | |
| Aperol | 3.31 | |
| Lollapalooza | 3.20 | |
| LEGOLAND | 2.69 | |
| Kodak | 2.68 | |
| Dr. Martens | 2.13 | |
| Lego | 2.05 | |
| Red Bull | 2.02 | |
| Snickers | 1.93 | |
| Beats Electronics | 1.93 | |
| SoundCloud | 1.85 | |
| The North Face | 1.71 | |
| Pokemon Go | 1.71 | |
| ASICS | 1.68 | |
| Polo Ralph Lauren | 1.67 | |
| Guinness | 1.64 | |
| Coachella | 1.62 | |
| Star Wars | 1.62 | |
| Tesla Motors | 1.56 | |
| Sneakerhead | 1.51 | |
| FIFA | 1.49 | |
| Levi's | 1.45 | |
| Pepsi | 1.40 | |
| HBO | 1.39 | |
| Coca-Cola | 1.38 | |
| Vogue | 1.35 | |
| Netflix | 1.35 | |
| BBC | 1.34 | |
| Oakley | 1.32 | |
| Calvin Klein | 1.29 |
Official Profiles
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LoginArtist: Timbuktu
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Top 10 Songs Played Today
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Total Streams (2025-09-19)
Total: 523,328
| PLATFORM | TOTAL | % | |
|---|---|---|---|
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522,654 | 99.87% |
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674 | 0.13% |
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0 | 0.00% |
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0 | 0.00% |
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0 | 0.00% |
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0 | 0.00% |
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0 | 0.00% |
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0 | 0.00% |
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-08 04:30 UTC | Timbuktu | Mejeriet | Lund, Sweden |















