Timaya Brand Affinity ranks highest Rémy Martin at 29.76% . Very Strong. Score DMDB 66.86% | Fanbase 63.64%

Timaya — pop artist from NG.

Inetimi Timaya Odon, known professionally as Timaya, is a Nigerian singer and songwriter from Odi, Bayelsa state, South-South Nigeria. He is recognized for his…

Timaya

Recognizable

Country: NG | Gender: male | Artist ID: 11e81bc1-eba2-7166-9321-a0369fe50396

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Genres

popafro dancehallafropopnigerian pophip-hop & rapnigerian hip hopreggaedancehallreggaeothersworldwideafricanazontobeatsazonto

Influential: 66.86% Fanbase: 63.64% Trending: 68.46%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Rémy Martin • 29.76% • Very Strong

As of 2025-09-10

4,017,036

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 66.86% | Fanbase 63.64% | Trending 68.46% | CAREER STAGE: MAINSTREAM

Biography

Inetimi Timaya Odon, known professionally as Timaya, is a Nigerian singer and songwriter from Odi, Bayelsa state, South-South Nigeria. He is recognized for his diverse music style blending Afro-Caribbean, Dancehall, and Reggae genres. Timaya has released 7 studio albums and achieved success with multiplatinum hit singles and notable collaborations, including "Bum Bum" remix with Sean Paul and "Cold Outside" featuring BNXN (formerly Buju) and "Pull Up" featuring Burna Boy.

Timaya gained prominence in 2005 with his debut single "Dem Mama," inspired by a military incident in his hometown. His debut album, 'True Story,' was well-received upon its release the following year. Throughout his career, Timaya, also known as "Chulo," has received various awards and nominations, including a Grammy nod for his collaboration with Morgan Heritage. In 2021, his collaboration with BNXN and Yung Willis on "Cold Outside" achieved global success, topping charts in over 50 countries and accumulating nearly 500 million streams. His latest single, "Sweet Us," was released on November 11, 2022.

Report Date: 2025-09-10

Timaya engages 25-34 & 18-24 audiences with repeatable results in UNITED STATES, NIGERIA, KENYA. The fan base skews heavily male (64%), giving a straightforward map for media and merchandising. Velocity is clearest on Tiktok (81,250 avg views per post), while Instagram keeps conversation loops active. Affinity patterns cluster around Rémy Martin, Pioneer, A.P.C., indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Timaya score 0.56% — Low bucket.

Brand: Rémy MartinBrand: PioneerBrand: A.P.C.

Followers:4,017,036

Engagements:22,629

Rate:0.6%

Posts:569

Avg Likes:21,851

Avg Comments:863

Avg Views:123,688

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 4,017,036 · Engagements 22,629 · Rate 0.6% Posts 569 · Views 123,688 · Avg Likes 21,851 · Avg Comments 863 · Avg Views 123,688	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 47% 18-24: 40% 35-44: 8% 13-17: 4%	Largest: 25-34 (47%); next: 18-24 (40%)
Gender Split	Female: 36% Male: 64% Non-binary/Other: 0%	Skews male (64%)
Top Countries	UNITED STATES (17%) NIGERIA (12%) KENYA (9%) FRANCE (7%) UNITED KINGDOM (6%)	Top regions: UNITED STATES (17%), NIGERIA (12%), KENYA (9%)
Platform Engagement	Instagram: 13,215 avg likes/post · Tiktok: 81,250 avg views/post · Youtube: 42,438 avg views/post	Best reach: Tiktok 81,250 avg views; best engagement: Instagram 13,215 avg likes

Top Brand Affinities

Rémy Martin

Score: 29.76

Pioneer

Score: 19.96

A.P.C.

Score: 13.02

Airtel

Score: 12.00

CNN

Score: 10.76

Amazon Music

Score: 10.54

Hennessy

Score: 6.41

FOREX

Score: 4.94

boohoo

Score: 4.81

Monster Beverage

Score: 4.55

ASOS

Score: 3.90

Dolce & Gabbana

Score: 3.71

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Top Brand Affinities

Brand	Category	Score
Rémy Martin		29.76
Pioneer		19.96
A.P.C.		13.02
Airtel		12.00
CNN		10.76
Amazon Music		10.54
Hennessy		6.41
FOREX		4.94
boohoo		4.81
Monster Beverage		4.55
ASOS		3.90
Dolce & Gabbana		3.71
BALMAIN		3.42
Fenty beauty		3.10
Timberland		2.93
BBC		2.83
Oriflame		2.77
FashionNova		2.76
Intel		2.72
Fendi		2.72
Lexus		2.68
Paramount Pictures		2.67
Rolex		2.63
MTV		2.61
Hermès		2.29
GIVENCHY		2.27
New Balance		2.20
Rolls-Royce		2.12
Burberry		1.91
Bugatti		1.89
Christian Dior		1.75
Supreme		1.74
shein		1.62
Gucci		1.59
Versace		1.57
Beats Electronics		1.54
Cartier		1.51
Microsoft		1.50
SoundCloud		1.49
Guinness		1.48
Coachella		1.45
Polo Ralph Lauren		1.41
Bentley		1.38
Los Angeles Lakers		1.38
Pepsi		1.34
musical.ly		1.34
Heineken		1.28
SheInside		1.27
H&M		1.26
Tesla Motors		1.21