Tim O’Brien
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
11,952
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 11:35:24 UTC
Genres
Biography
O'Brien's earliest memories of music are the Benny Goodman and Glenn Miller records favored by his parents and the Lawrence Welk recordings played by a Polish housekeeper. A turning point came when he began listening to a weekly country music radio show, The Saturday Night Jamboree. Finding that the show was broadcast from a local theater, he became a frequent audience member and saw performances by Jerry Lee Lewis, Buck Owens, Merle Haggard, and Roger Miller. Acquiring his first guitar at the age of 12, O'Brien took to the instrument almost immediately. Although he played with numerous high school rock bands, he was steered toward country music and bluegrass by Roger Bland, a banjo-playing patient of a girlfriend's father. A former member of Lester Flatt's band, Bland taught O'Brien to play in the three-finger style of Earl Scruggs. O'Brien had earlier discovered that his father had played mandolin banjo in college, and although he no longer played the instrument, O'Brien bought new strings and learned a few rudimentary techniques. While attending Colby College in Maine, he began to play mandolin.
Leaving college after a year, O'Brien headed to Wyoming and then to Colorado. Before long, he temporarily hooked up with a jug outfit, Ophelia's String Band. Meeting future Hot Rize bandmates Pete Wernick and Charles Sawtelle, O'Brien formed a bluegrass band, the Drifting Ramblers. Nick Forster, a guitar repairman at the Denver Folklore Center, soon joined the group as well. The band, however, soon drifted apart with O'Brien and Wernick going on to record solo albums. Assembling a new group to help promote the solo recordings, O'Brien, Wernick, Sawtelle, and Forster launched Hot Rize. The band remained together for 12 years. Although their initial sound was very traditional, Hot Rize continued to evolve in a more progressive direction. A popular highlight of the band's performances came when the four musicians left the stage, changed their clothes, and re-emerged as the Western honky tonk group Red Knuckles & the Trailblazers. The gag continued with the band recording several albums under their own name.
In addition to his work with these aforementioned bands, O'Brien joined his sister, Mollie, to record an album of old-timey country songs, 1988's Take Me Back. The two collaborated on several other albums. While performing at the Summerlights Festival in Nashville, he also met country music songstress Kathy Mattea. When Mattea subsequently had hits with her covers of his songs "Untold Stories" and "Walk the Way the Wind Blows," O'Brien announced that he was leaving Hot Rize to seek his fortunes as a songwriter.
Although he initially signed as a solo performer with RCA, the contract was doomed, and the label turned down his first album attempt before dropping him from their roster. He went on to sign with bluegrass label Sugar Hill. The O'Boys were formed to help promote O'Brien's solo album, Odd Man In, in 1991. Although Forster was an original member, he left the group to host the National Public Radio show E-Town and was replaced by Scott Nygaard. O'Brien continued releasing solo material through the '90s and into the following decade, including an album of Bob Dylan covers (Red on Blonde), the Grammy-winning Fiddler's Green, and the intimate, stripped-down Chameleon. He expanded his audience with each record, and by the 2010s he was a fixture on Billboard's bluegrass chart.
In 2012, he teamed up with Darrell Scott for a live duet album called We're Usually a Lot Better Than This, which received a sequel called Memories & Moments in 2013. O'Brien returned to solo recordings in 2015 with Pompadour, his first record for Howdy Skies. He followed this album with Where the River Meets the Road in 2017. O'Brien next formed a fresh ensemble in which he was joined by bassist Mike Bub, fiddler Shad Cobb, banjo and guitar player Patrick Sauber, guitarist Bryan Sutton, and his wife, singer and mandolin player Jan Fabricius. He called the group the Tim O'Brien Band and their self-titled 2019 debut album reached number one on the Billboard bluegrass charts. The same band joined him on his next solo outing, 2021's politically and socially conscious He Walked On. Perhaps surprisingly, given the longevity of his career, 2023's Cup of Sugar was O'Brien's first full album to contain entirely original material. Its eclectic themes ranged from fish and bears to neighborliness, with returning collaborators like Fabricius and Del McCoury adding to the mix. ~ Craig Harris, Rovi
Tim O’Brien is a clear fit for 45-64 & 35-44 audiences with strength across UNITED STATES, CANADA, UNITED KINGDOM. The audience is heavily male (74%), so messaging can confidently lean into identity, fashion, and status. Instagram remains the best top-of-funnel driver (116 avg likes per post); Instagram builds the community layer. Affinity data highlights Kickstarter, Ampeg, MOOG, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 11,952 · Engagements 116 · Rate 1.0% Posts 333 · Views 0 · Avg Likes 116 · Avg Comments 1 · Avg Views 0 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
45-64: 35% 35-44: 28% 25-34: 27% 18-24: 8% |
Largest: 45-64 (35%); next: 35-44 (28%) |
| Gender Split |
Female: 26% Male: 74% Non-binary/Other: 0% |
Skews male (74%) |
| Top Countries |
UNITED STATES (82%) CANADA (3%) UNITED KINGDOM (3%) ITALY (1%) JAPAN (1%) |
Top regions: UNITED STATES (82%), CANADA (3%), UNITED KINGDOM (3%) |
| Platform Engagement | Instagram: 116 avg likes/post | best engagement: Instagram 116 avg likes |
Top Brand Affinities
Kickstarter
Ampeg
MOOG
IndieGoGo
Akg
Amazon Music
Ariat
Pro Tools
Coors
Schwartz's
Spotify Music
Kroger
| Brand | Category | Score |
|---|---|---|
| Kickstarter | 25.96 | |
| Ampeg | 25.77 | |
| MOOG | 20.30 | |
| IndieGoGo | 18.74 | |
| Akg | 17.00 | |
| Amazon Music | 16.05 | |
| Ariat | 15.14 | |
| Pro Tools | 10.34 | |
| Coors | 9.75 | |
| Schwartz's | 9.08 | |
| Spotify Music | 8.82 | |
| Kroger | 7.77 | |
| Paramount Pictures | 7.55 | |
| Emporium | 7.54 | |
| Pilsner Urquell | 5.75 | |
| NBC | 5.50 | |
| Pixar | 5.41 | |
| Pacific Northwest Wonderland | 5.33 | |
| Holden | 4.98 | |
| Guinness | 4.98 | |
| Gillette | 4.83 | |
| Ableton | 4.72 | |
| Hurley | 4.70 | |
| Verizon | 4.43 | |
| Bethesda Softworks | 4.02 | |
| Cadillac | 4.01 | |
| Busch | 3.75 | |
| Airbnb | 3.66 | |
| The Witcher | 3.60 | |
| Heinz | 3.50 | |
| Carhartt | 3.38 | |
| Showtime | 3.28 | |
| Stradivarius | 2.90 | |
| Columbia Pictures | 2.77 | |
| Paypal | 2.49 | |
| NHL | 2.39 | |
| Fujifilm | 2.04 | |
| Subaru | 2.03 | |
| Walmart | 2.02 | |
| Budweiser | 1.97 | |
| Amazon | 1.91 | |
| Chipotle Mexican Grill | 1.87 | |
| The Olympic Games | 1.86 | |
| Harley-Davidson | 1.83 | |
| Tinder | 1.80 | |
| Activision Blizzard | 1.80 | |
| Costco | 1.73 | |
| Pepsi | 1.69 | |
| SoundCloud | 1.69 | |
| Polaroid | 1.65 |
Official Profiles
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LoginArtist: Tim O’Brien
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-01-24 04:00 UTC | Tim O’Brien | The Freight | Berkeley, United States | |
| 2026-01-26 03:30 UTC | Tim O’Brien | Tractor Tavern | Seattle, United States |















