tiLLie

tiLLie — pop artist from US.

tiLLie is a genre-defying artist that BBC Radio’s Jack Saunders hails as “a maverick artist born from the gates of Hell.” Self-categorizing her music as…

Influence: 48.74% Fanbase: 19.45% Trending: 63.39% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Arctic Fox hair Color • 31.89% • Very Strong

As of 2025-09-09

115,743

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 19:51:48 UTC

Genres

poppopindie electropopindie poptimismalternativealt zalternativehip-hop & raphip-hop/rapfolk & traditionalsinger/songwriter

Biography

tiLLie is a genre-defying artist that BBC Radio’s Jack Saunders hails as “a maverick artist born from the gates of Hell.” Self-categorizing her music as “Nightmare Pop,” tiLLie effortlessly blends bright, ear-worm pop melodies over brooding, hard-hitting instrumentals rooted in nu metal and 90’s electronic sensibilities. In addition to co-signs from Machine Gun Kelly, Bishop Briggs, and Kevin Lyman (creator of Vans Warped Tour), she has also received editorial support from Alternative Press, Fader, Spin Magazine, and more. Her latest single, “Flip A Switch,” was recently selected as “Tune Of The Week'' on BBC Radio 1’s Future Artists program, as well as notable features among Spotify playlists (Misfits 2.0, SALT, Fresh Finds, a.o). As she finishes her next EP, tiLLie continues to carve out a new space for herself in the music industry, where she will surely be acclaimed as an alt-pop trailblazer.

Top Brand Affinities

Report Date: 2025-09-09

tiLLie indexes high with fans in the 18-24 range in UNITED STATES, UNITED KINGDOM, CANADA. The skew is heavily female (57%), which clarifies product positioning and tone. Momentum is most visible on Youtube with 1,197 avg views per post; Instagram rounds out day-to-day engagement. The brand graph leans toward Arctic Fox hair Color, Live Nation, Warner Music, making streetwear, music platforms, and lifestyle products a natural test bed. Choose tiLLie when the KPI is cultural lift plus measurable fan actions.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist tiLLie score 0.88% — Low bucket.

Brand: Arctic Fox hair ColorBrand: Live NationBrand: Warner Music

Followers:115,743

Engagements:1,014

Rate:0.9%

Posts:646

Avg Likes:992

Avg Comments:44

Avg Views:1,929

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 115,743 · Engagements 1,014 · Rate 0.9% Posts 646 · Views 1,929 · Avg Likes 992 · Avg Comments 44 · Avg Views 1,929	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 57% 25-34: 26% 13-17: 8% 35-44: 6%	Largest: 18-24 (57%); next: 25-34 (26%)
Gender Split	Female: 57% Male: 43% Non-binary/Other: 0%	Skews female (57%)
Top Countries	UNITED STATES (50%) UNITED KINGDOM (7%) CANADA (4%) BRAZIL (4%) MEXICO (3%)	Top regions: UNITED STATES (50%), UNITED KINGDOM (7%), CANADA (4%)
Platform Engagement	Instagram: 815 avg likes/post · Tiktok: 732 avg views/post · Youtube: 1,197 avg views/post	Best reach: Youtube 1,197 avg views; best engagement: Instagram 815 avg likes

Top Brand Affinities

Arctic Fox hair Color

Score: 31.89

Live Nation

Score: 25.29

Warner Music

Score: 22.75

Hot Topic

Score: 18.61

Nasty Gal

Score: 11.37

Depop

Score: 9.83

Lime Crime

Score: 9.39

Pro Tools

Score: 9.26

Amazon Music

Score: 8.49

Dr. Martens

Score: 7.40

RedBubble

Score: 5.92

Lollapalooza

Score: 5.82

Brand	Category	Score
Arctic Fox hair Color		31.89
Live Nation		25.29
Warner Music		22.75
Hot Topic		18.61
Nasty Gal		11.37
Depop		9.83
Lime Crime		9.39
Pro Tools		9.26
Amazon Music		8.49
Dr. Martens		7.40
RedBubble		5.92
Lollapalooza		5.82
Free People		5.63
Taco Bell		5.52
Urban Outfitters		5.01
Spotify Music		4.99
Resident Evil		4.65
Fallout		4.54
Ableton		4.46
Polaroid		4.25
Steve Madden		4.22
Coachella		4.19
Vans		4.04
American Eagle		3.95
iHeartRadio Music Awards		3.91
Final Fantasy		3.87
Paramount Pictures		3.78
Primark		3.71
Showtime		3.52
Verizon		3.48
Nickelodeon		3.48
Cartoon Network		3.43
Monster Beverage		3.24
Kodak		3.16
League of Legends		3.05
MTV		3.04
Columbia Pictures		3.04
Lush		3.04
SoundCloud		2.96
PetSmart		2.83
Benefit Cosmetics		2.83
Tinder		2.72
Budweiser		2.70
Forever 21		2.65
Target		2.61
NYX Cosmetics		2.60
Urban Decay Cosmetics		2.48
Chrysler		2.47
Nintendo		2.40
NBC		2.40