Tiko

Tiko — pop artist from US.

TEXT TIKO: +1 (850) 790-6400 Merging his love for gaming and music, Tiko has garnered more 11.5 million followers and become one of the biggest stars in the…

Influence: 53.10% Fanbase: 33.07% Trending: 63.12% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Scuf Gaming • 47.64% • Very Strong

As of 2025-09-09

153,693

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:04:42 UTC

Genres

poppopsocial media popindie pop

Biography

TEXT TIKO: +1 (850) 790-6400

Merging his love for gaming and music, Tiko has garnered more 11.5 million followers and become one of the biggest stars in the creator community! YouTube acknowledged Tiko as one of 2020’s top 10 breakout creators on the planet and the #5 overall creator in the US. Known for his cute kid voice, Tiko has generated over 1.1 billion views, and his original music has been streamed over 425 million times. His most popular song, Fishy on Me, appeared on the Spotify playlists Global Viral 50 (#4), US Viral 50 (#2), and others. His debut album, Wave, produced and co-written by Jordan Witzigreuter (Lindsey Stirling, AWOLNATION, UPSAHL, The Mowgli's), was released earlier this year. It has already been streamed over 45 million times with the song Stressed Out spending over 3 weeks at #1 on Spotify’s Indonesia Viral 50 playlist.

Top Brand Affinities

Report Date: 2025-09-09

Tiko cuts through with 18-24 & 25-34 audiences and consistency across UNITED STATES, UNITED KINGDOM, CANADA. A heavily male (79%) profile rewards creative that treats fans like insiders. Performance peaks on Instagram with 1,182 avg likes per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with Scuf Gaming, Ark: Survival Evolved, Sherri Hill, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Tiko score 0.77% — Low bucket.

Brand: Scuf GamingBrand: Ark: Survival EvolvedBrand: Sherri Hill

Followers:153,693

Engagements:1,182

Rate:0.8%

Posts:232

Avg Likes:1,182

Avg Comments:52

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 153,693 · Engagements 1,182 · Rate 0.8% Posts 232 · Views 0 · Avg Likes 1,182 · Avg Comments 52 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 42% 25-34: 30% 13-17: 19% 35-44: 7%	Largest: 18-24 (42%); next: 25-34 (30%)
Gender Split	Female: 21% Male: 79% Non-binary/Other: 0%	Skews male (79%)
Top Countries	UNITED STATES (56%) UNITED KINGDOM (10%) CANADA (3%) AUSTRALIA (3%) NETHERLANDS (2%)	Top regions: UNITED STATES (56%), UNITED KINGDOM (10%), CANADA (3%)
Platform Engagement	Instagram: 1,182 avg likes/post	best engagement: Instagram 1,182 avg likes

Top Brand Affinities

Scuf Gaming

Score: 47.64

Ark: Survival Evolved

Score: 44.27

Sherri Hill

Score: 27.08

REVOLVE

Score: 9.98

Xbox

Score: 9.07

Brandy Melville

Score: 8.15

GameStop

Score: 7.09

Clash Royale

Score: 6.83

American Eagle

Score: 6.07

Logitech

Score: 5.97

Champion

Score: 5.70

PlayStation

Score: 5.58

Brand	Category	Score
Scuf Gaming		47.64
Ark: Survival Evolved		44.27
Sherri Hill		27.08
REVOLVE		9.98
Xbox		9.07
Brandy Melville		8.15
GameStop		7.09
Clash Royale		6.83
American Eagle		6.07
Logitech		5.97
Champion		5.70
PlayStation		5.58
Coachella		5.11
RAZER		4.91
Rockstar Games		4.78
Call of Duty		4.77
Steve Madden		4.66
Ableton		4.33
Taco Bell		3.97
Nickelodeon		3.86
FashionNova		3.78
Hollister Co		3.78
Urban Outfitters		3.72
ESPN		3.68
Nintendo		3.63
Busch		3.55
Paramount Pictures		3.54
McLaren		3.53
shein		3.39
Christian Louboutin		3.33
Bugatti		2.99
SheInside		2.86
Lollapalooza		2.81
Target		2.80
Grand Theft Auto		2.78
Los Angeles Lakers		2.74
NBC		2.73
Victoria's Secret		2.70
Lululemon Athletica		2.69
Ubisoft		2.68
Transformers		2.56
Calvin Klein		2.51
ASOS		2.49
Rolls-Royce		2.47
Universal		2.40
NBA		2.39
NHL		2.38
Gymshark		2.37
WWE		2.27
AMC		2.16