Tigirlily Gold

Tigirlily Gold — pop artist from US.

A spirited sister duo, Tigirlily specialize in smooth, gleaming country-pop, a sound that suits both sprightly radio-ready numbers and ballads. While their…

Influence: 50.56% Fanbase: 23.31% Trending: 64.18% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Live Nation • 26.39% • Very Strong

As of 2025-09-09

1,025,362

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:07:07 UTC

Genres

popcountry popcountrycountryamericannorth dakota indie

Biography

A spirited sister duo, Tigirlily specialize in smooth, gleaming country-pop, a sound that suits both sprightly radio-ready numbers and ballads. While their earliest singles "Intuition" and "Best in Me" demonstrated a facility with modern pop rhythms, their eponymous major-label EP from 2021 showcases their ease at singing melodic country in the vein of vintage Chicks and Taylor Swift.

Tigirlily -- pronounced "tiger" "lilly" -- is Kendra and Krista Slaubaugh, two sisters from Hazen, North Dakota. When they were 16 and 14, respectively, the Slaubaugh sisters formed Tigirlily in 2013. Within a few years, they were touring locally and posting recordings to YouTube. The duo moved to Nashville in 2017, enrolling in Belmont University (they'd both graduate in 2020) and settling into a residency at Dierks Bentley's Whiskey Row club. The group continued to consolidate a fan base through social media and touring, landing plum gigs opening for Justin Moore, Chris Janson, and LeAnn Rimes. A pair of digital singles, "Intuition" and "Best in Me," arrived in 2020.

A deal with Monument Records was announced on March 12, 2021, with the single "Somebody Does" arriving not much later. Monument released Tigirlily's eponymous EP in July; it featured songs they co-wrote with Walker Hayes, Shane McAnally, Josh Osborne, and Zarni deVette. Within a couple of months, the pair made an appearance on the soap opera The Young and the Restless. ~ Stephen Thomas Erlewine, Rovi

Top Brand Affinities

Report Date: 2025-09-09

Tigirlily Gold is a clear fit for 18-24 & 25-34 audiences with strength across UNITED STATES, UNITED KINGDOM, CANADA. The audience is heavily female (62%), so messaging can confidently lean into identity, fashion, and status. Tiktok remains the best top-of-funnel driver (12,700 avg views per post); Instagram builds the community layer. Affinity data highlights Live Nation, Ariat, Warner Music, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Tigirlily Gold score 0.31% — Low bucket.

Brand: Live NationBrand: AriatBrand: Warner Music

Followers:1,025,362

Engagements:3,220

Rate:0.3%

Posts:5,934

Avg Likes:3,092

Avg Comments:82

Avg Views:13,639

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,025,362 · Engagements 3,220 · Rate 0.3% Posts 5,934 · Views 13,639 · Avg Likes 3,092 · Avg Comments 82 · Avg Views 13,639	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 39% 25-34: 28% 35-44: 14% 45-64: 14%	Largest: 18-24 (39%); next: 25-34 (28%)
Gender Split	Female: 62% Male: 38% Non-binary/Other: 0%	Skews female (62%)
Top Countries	UNITED STATES (57%) UNITED KINGDOM (7%) CANADA (6%) NIGERIA (3%) BRAZIL (3%)	Top regions: UNITED STATES (57%), UNITED KINGDOM (7%), CANADA (6%)
Platform Engagement	Instagram: 2,268 avg likes/post · Tiktok: 12,700 avg views/post · Youtube: 939 avg views/post	Best reach: Tiktok 12,700 avg views; best engagement: Instagram 2,268 avg likes

Top Brand Affinities

Live Nation

Score: 26.39

Ariat

Score: 23.86

Warner Music

Score: 22.59

Sherri Hill

Score: 19.89

REVOLVE

Score: 18.48

Dancing with the Stars

Score: 17.19

Nasty Gal

Score: 15.10

Miller Lite

Score: 14.78

Arbonne

Score: 14.55

Barstool Sports

Score: 14.52

Fabletics

Score: 11.76

Dr Pepper

Score: 10.95

Brand	Category	Score
Live Nation		26.39
Ariat		23.86
Warner Music		22.59
Sherri Hill		19.89
REVOLVE		18.48
Dancing with the Stars		17.19
Nasty Gal		15.10
Miller Lite		14.78
Arbonne		14.55
Barstool Sports		14.52
Fabletics		11.76
Dr Pepper		10.95
MamaBear		10.57
Anthropologie		10.56
Target		10.39
Margaritaville		10.31
T.J. Maxx		10.08
Houston Livestock Show and Rodeo		10.08
SeneGence		10.02
Dollar Tree		9.39
Lowe's		9.28
Sennheiser		9.15
Amazon Music		8.83
Coors		8.63
Madewell		8.63
Delta		8.38
Influenster		7.89
Busch		7.83
Younique		7.41
Marshalls		7.11
The Home Depot		7.03
Macy's		6.96
Kroger		6.95
Free People		6.92
OLD NAVY		6.79
Carhartt		6.72
Chick-fil-A		6.69
Barbie		6.58
Publix		6.26
HomeGoods		6.25
Taco Bell		6.13
Bud Light		5.98
ULTA Beauty		5.90
Gerber		5.82
NBC		5.71
Lululemon Athletica		5.70
NORDSTROM		5.62
American Eagle		5.55
Redken		5.06
Coach		4.81