Tigerlily
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
588,182
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 10:03:04 UTC
Genres
Biography
Tigerlily finds herself among Australia’s elite performers. She has been voted Australia's #1 Female DJ for three years running and was the Cosmopolitan Musician of the Year. She has also embarked on countless world tours, playing hundreds of shows every year across all corners of the globe, including some of the world's most famous venues - from Hakkasan in Las Vegas, Echostage in Washington D.C, and Create Nightclub in Los Angeles to Club Octagon in Seoul, Tomorrowland in Belgium, Lollapalooza in Sweden and the Main Stage of Ultra Music Festival and Electric Zoo New York City, just to name a few.
Tigerlily reliably reaches 18-24 & 25-34 audiences in AUSTRALIA, ITALY, UNITED STATES. The base is heavily male (61%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Youtube (693 avg views per post); Instagram layers on depth and replies. The audience sits near Bec & Bridge, Sabo Skirt, Virgin Australia, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 588,182 · Engagements 770 · Rate 0.1% Posts 5,471 · Views 693 · Avg Likes 769 · Avg Comments 43 · Avg Views 693 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 57% 25-34: 30% 13-17: 7% 35-44: 5% |
Largest: 18-24 (57%); next: 25-34 (30%) |
| Gender Split |
Female: 39% Male: 61% Non-binary/Other: 0% |
Skews male (61%) |
| Top Countries |
AUSTRALIA (24%) ITALY (14%) UNITED STATES (12%) INDONESIA (5%) MEXICO (4%) |
Top regions: AUSTRALIA (24%), ITALY (14%), UNITED STATES (12%) |
| Platform Engagement | Instagram: 749 avg likes/post · Youtube: 693 avg views/post | Best reach: Youtube 693 avg views; best engagement: Instagram 749 avg likes |
Top Brand Affinities
Bec & Bridge
Sabo Skirt
Virgin Australia
Coles
Mixcloud
Afterpay
Vegemite
Woolworths
Trancefamily
Pioneer
Qantas
Kmart
| Brand | Category | Score |
|---|---|---|
| Bec & Bridge | 124.84 | |
| Sabo Skirt | 77.80 | |
| Virgin Australia | 38.72 | |
| Coles | 26.28 | |
| Mixcloud | 23.05 | |
| Afterpay | 18.38 | |
| Vegemite | 16.42 | |
| Woolworths | 14.48 | |
| Trancefamily | 14.22 | |
| Pioneer | 13.87 | |
| Qantas | 12.99 | |
| Kmart | 12.35 | |
| Zimmermann | 11.19 | |
| Tomorrowland | 10.71 | |
| Holden | 10.17 | |
| Amazon Music | 7.66 | |
| boohoo | 7.60 | |
| Moët & Chandon | 7.50 | |
| Ableton | 7.42 | |
| Babybump | 5.64 | |
| Sunnies Studios | 5.39 | |
| Billabong | 3.92 | |
| Lollapalooza | 3.87 | |
| SoundCloud | 3.71 | |
| Lululemon Athletica | 3.65 | |
| Coachella | 3.65 | |
| BALMAIN | 3.43 | |
| NHL | 3.36 | |
| Dr. Martens | 3.20 | |
| Aperol | 3.19 | |
| Emporium | 3.19 | |
| Beats Electronics | 2.93 | |
| Topshop | 2.89 | |
| Harrods | 2.89 | |
| Red Bull | 2.85 | |
| Tinder | 2.76 | |
| Stüssy | 2.75 | |
| Olaplex | 2.71 | |
| GoPro | 2.65 | |
| MTV | 2.52 | |
| Gymshark | 2.49 | |
| Urban Outfitters | 2.49 | |
| Geocaching | 2.42 | |
| ASOS | 2.41 | |
| Bellagio | 2.40 | |
| Monster Beverage | 2.39 | |
| Victoria's Secret | 2.37 | |
| Mazda | 2.31 | |
| Kylie Cosmetics | 2.30 | |
| Oakley | 2.27 |
Official Profiles
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LoginArtist: Tigerlily
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-14 01:00 UTC | Tigerlily | North Wollongong Hotel | Wollongong City Council, Australia | |
| 2026-01-01 04:30 UTC | Tigerlily | The Huskisson Hotel | Shoalhaven City Council, Australia |
