Thundamentals

Thundamentals — pop artist from AU.

With over a decade in the game, Thundamentals' journey has been one of triumph and growth. From selling out shows in all corners of the country, racking up…

Influence: 53.50% Fanbase: 38.09% Trending: 61.21% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Virgin Australia • 48.43% • Very Strong

As of 2025-09-09

72,165

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 10:59:50 UTC

Genres

popaustralian indieaustralian pophip-hop & raphip-hop/rapaustralian hip hopaustralian underground hip hopraphip hop

Biography

With over a decade in the game, Thundamentals' journey has been one of triumph and growth. From selling out shows in all corners of the country, racking up millions of streams worldwide and landing multiple Platinum and Gold singles, Tuka, Jeswon and Morgs have consistently pushed Thundamentals to new heights, standing tall as one of the most notable names in Australian Hip-Hop.

Thundamentals' sixth studio album, 'All This Life' represents a rise against adversity and a celebration of the goodness in life. Thundas aim to leave listeners with a sense of hope, uplifting them in times of uncertainty. 'All This Life' is a rose growing from concrete. A joyful, vibrant and uplifting body of work, forged in the darkness of COVID, yet still so drenched in light. It represents not only a celebration of life itself, but also the band's position this far into their career. It's a declaration - "We are still standing, and we have so much love and life still to give."

Top Brand Affinities

Report Date: 2025-09-09

Thundamentals is a clear fit for 18-24 & 25-34 audiences with strength across AUSTRALIA, UNITED STATES, UNITED KINGDOM. The audience is heavily male (66%), so messaging can confidently lean into identity, fashion, and status. Youtube remains the best top-of-funnel driver (10,943 avg views per post); Instagram builds the community layer. Affinity data highlights Virgin Australia, Telstra, Vegemite, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Thundamentals score 0.74% — Low bucket.

Brand: Virgin AustraliaBrand: TelstraBrand: Vegemite

Followers:72,165

Engagements:535

Rate:0.7%

Posts:194

Avg Likes:511

Avg Comments:45

Avg Views:10,943

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 72,165 · Engagements 535 · Rate 0.7% Posts 194 · Views 10,943 · Avg Likes 511 · Avg Comments 45 · Avg Views 10,943	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 43% 25-34: 37% 35-44: 10% 13-17: 6%	Largest: 18-24 (43%); next: 25-34 (37%)
Gender Split	Female: 34% Male: 66% Non-binary/Other: 0%	Skews male (66%)
Top Countries	AUSTRALIA (69%) UNITED STATES (9%) UNITED KINGDOM (3%) NEW ZEALAND (1%) COLOMBIA (1%)	Top regions: AUSTRALIA (69%), UNITED STATES (9%), UNITED KINGDOM (3%)
Platform Engagement	Instagram: 283 avg likes/post · Youtube: 10,943 avg views/post	Best reach: Youtube 10,943 avg views; best engagement: Instagram 283 avg likes

Top Brand Affinities

Virgin Australia

Score: 48.43

Telstra

Score: 43.28

Vegemite

Score: 43.02

Illy

Score: 41.10

Qantas

Score: 30.58

Coles

Score: 23.19

Kmart

Score: 22.43

Holden

Score: 20.46

Woolworths

Score: 14.75

Sunnies Studios

Score: 12.10

Billabong

Score: 7.18

Datsun

Score: 6.28

Brand	Category	Score
Virgin Australia		48.43
Telstra		43.28
Vegemite		43.02
Illy		41.10
Qantas		30.58
Coles		23.19
Kmart		22.43
Holden		20.46
Woolworths		14.75
Sunnies Studios		12.10
Billabong		7.18
Datsun		6.28
New Line Cinema		6.20
Ableton		5.90
BALMAIN		5.10
Nixon		3.96
Tinder		3.72
UberEATS		3.63
Beats Electronics		3.61
Mazda		3.28
Lush		3.28
McLaren		3.19
Showtime		3.18
Cadbury		3.12
Hennessy		2.94
Jack Daniels		2.82
Coachella		2.68
GoPro		2.68
Spotify Music		2.67
Stüssy		2.63
Subaru		2.54
Red Bull		2.54
Toyota		2.53
Kodak		2.51
Aperol		2.45
Guinness		2.44
SoundCloud		2.41
Emporium		2.39
Nissan		2.33
Baileys		2.31
Geocaching		2.28
Polaroid		2.06
Airbnb		2.06
Ford		1.97
ASICS		1.95
KFC		1.95
Mitsubishi Motors		1.93
Harley-Davidson		1.89
Chrysler		1.86
Tomorrowland		1.84