Through The Roots

Through The Roots — reggae artist from US.

Nationally touring San Diego / Hawai’i-based Pop Reggae band Through The Roots. In 2008, the band got its start in the family room of lead singer Evan…

Influence: 52.81% Fanbase: 27.96% Trending: 65.24% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Weedmaps • 48.03% • Very Strong

As of 2025-09-17

79,182

Social Media Followers

As of 2025-09-17

00:00:00

Hours Airplay

2025-12-07 12:11:19 UTC

Genres

reggaereggaemodern reggaereggae rockwest coast reggaedancehallroots reggaedubamericanjawaiian

Biography

Nationally touring San Diego / Hawai’i-based Pop Reggae band Through The Roots.
In 2008, the band got its start in the family room of lead singer Evan Hawkin's mom's Rancho Bernardo house. Thousands of hours of practice plus recording and writing with keyboardist Brady O'Rear resulted in the band's early recordings and first shows playing house parties and college shows around Southern California.

In 2010, the band graduated from backyard parties and began touring heavily, which continued for the next 13+ years to the present day. TTR has played sold out performances across the country's top venues, including Red Rocks Amphitheater, Greek Theater, 9:30 Club, First Avenue, The Fillmore, Fox Theater, Paradise Rock Club, Santa Barbara Bowl and The Roxy.

The performances began to extend even further with shows and festival appearances in Hawaii, Mexico, Costa Rica, Canada and Guam.

In September of 2021 Calvin Canha (Drummer / Producer) joined the band

In December 2021, the band headed to Nashville, and six days later headed back home to San Diego with their best work to date, "TTR".

The self-titled "TTR" released in August 2022 is a fusion of Pop, Rap, Reggae and R&B.

TTR is:
Evan Hawkins - Vocals
Brady O'Rear - Keys
Calvin Canha - Drums

Contact: [email protected]
Booking: [email protected]

Top Brand Affinities

Report Date: 2025-09-17

Through The Roots is already in the conversation with 25-34 & 18-24 audiences in UNITED STATES, BRAZIL, MEXICO. The audience is heavily male (70%), so brand cues around fashion, access, and lifestyle earn attention. Youtube produces steady reach (886 avg views per post); Instagram confirms credibility in-thread. Affinity proximity to Weedmaps, Live Nation, Coors points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Through The Roots score 0.35% — Low bucket.

Brand: WeedmapsBrand: Live NationBrand: Coors

Followers:79,182

Engagements:281

Rate:0.4%

Posts:3,002

Avg Likes:280

Avg Comments:33

Avg Views:886

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 79,182 · Engagements 281 · Rate 0.4% Posts 3,002 · Views 886 · Avg Likes 280 · Avg Comments 33 · Avg Views 886	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 43% 18-24: 33% 35-44: 16% 45-64: 5%	Largest: 25-34 (43%); next: 18-24 (33%)
Gender Split	Female: 30% Male: 70% Non-binary/Other: 0%	Skews male (70%)
Top Countries	UNITED STATES (67%) BRAZIL (6%) MEXICO (3%) UNITED KINGDOM (3%) CANADA (2%)	Top regions: UNITED STATES (67%), BRAZIL (6%), MEXICO (3%)
Platform Engagement	Instagram: 264 avg likes/post · Youtube: 886 avg views/post	Best reach: Youtube 886 avg views; best engagement: Instagram 264 avg likes

Top Brand Affinities

Weedmaps

Score: 48.03

Live Nation

Score: 32.15

Coors

Score: 11.69

Qualcomm

Score: 11.53

Amazon Music

Score: 10.77

Jameson

Score: 10.57

Bud Light

Score: 9.46

Volcom

Score: 9.06

Pro Tools

Score: 8.29

Pacific Northwest Wonderland

Score: 7.68

iHeartRadio Music Awards

Score: 6.78

MamaBear

Score: 6.58

Brand	Category	Score
Weedmaps		48.03
Live Nation		32.15
Coors		11.69
Qualcomm		11.53
Amazon Music		10.77
Jameson		10.57
Bud Light		9.46
Volcom		9.06
Pro Tools		8.29
Pacific Northwest Wonderland		7.68
iHeartRadio Music Awards		6.78
MamaBear		6.58
Margaritaville		6.48
Coachella		6.00
Ableton		5.79
The Home Depot		5.52
NHL		5.35
Billabong		5.32
NFL		5.26
ESPN		5.04
Nixon		5.04
Monster Beverage		5.02
Free People		4.84
NBC		4.60
Hurley		4.54
NORDSTROM		4.14
Los Angeles Lakers		4.05
Spotify Music		4.05
Comedy Central		3.86
Taco Bell		3.65
SoundCloud		3.63
Busch		3.48
Jeep		3.37
Acura		3.34
UFC		3.20
Vans		3.12
LEGOLAND		3.05
Beats Electronics		2.97
Scion		2.85
Carhartt		2.80
Budweiser		2.76
Chipotle Mexican Grill		2.73
Costco		2.73
Pandora		2.72
Subaru		2.69
GoPro		2.59
Lululemon Athletica		2.53
Cadillac		2.52
Harley-Davidson		2.46
Airbnb		2.32