Three 6 Mafia

Three 6 Mafia — hip-hop & rap artist from US.

DJ Paul and Juicy J, co-founders of Three 6 Mafia and Oscar winners, have had a significant impact on Hip Hop and Pop music with a catalog spanning over two…

Influence: 70.30% Fanbase: 55.49% Trending: 77.70% Career Level: Superstar

Top Brand Affinity

Highest overlapping lifestyle brand

Live Nation • 26.59% • Very Strong

As of 2025-09-27

772,836

Social Media Followers

As of 2025-09-27

00:00:00

Hours Airplay

2025-12-07 08:46:57 UTC

Genres

hip-hop & raphip hoppop raprapsouthern hip hoptrapdirty south rapgangster raphouston raphip-hop/rapcrunkmemphis hip hoptennessee hip hopcontemporary hip hop

Biography

DJ Paul and Juicy J, co-founders of Three 6 Mafia and Oscar winners, have had a significant impact on Hip Hop and Pop music with a catalog spanning over two decades. Their collaborations with artists such as Outkast, UGK, T.I., and others have contributed to the evolution of the crunk sound into modern-day music, influencing Millennial and Gen-Z artists.

Juicy J, known for over 15 million record sales and collaborations with artists like Katy Perry, Travis Scott, and Kevin Gates, has made a mark in the music industry with Gold and Platinum singles, as well as accolades from MTV and the American Music Awards. DJ Paul's production work on tracks for artists like Drake and Jay-Z, as well as his success in the fast-growing Phonk scene in Eastern Europe, have solidified his position as a respected figure in the music industry.

Top Brand Affinities

Report Date: 2025-09-27

Three 6 Mafia connects with 25-34 & 18-24 audiences and shows durable traction across UNITED STATES, BRAZIL, CANADA. With a heavily male (71%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Tiktok, where posts average 41,850 avg views per post; Instagram adds dependable engagement depth. Overlap with Live Nation, Akai, Crown Royal highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Three 6 Mafia moves culture in the exact lanes many lifestyle marketers need.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Three 6 Mafia score 0.71% — Low bucket.

Brand: Live NationBrand: AkaiBrand: Crown Royal

Followers:772,836

Engagements:5,473

Rate:0.7%

Posts:115

Avg Likes:5,276

Avg Comments:118

Avg Views:76,921

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 772,836 · Engagements 5,473 · Rate 0.7% Posts 115 · Views 76,921 · Avg Likes 5,276 · Avg Comments 118 · Avg Views 76,921	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 45% 18-24: 34% 35-44: 14% 13-17: 3%	Largest: 25-34 (45%); next: 18-24 (34%)
Gender Split	Female: 30% Male: 71% Non-binary/Other: 0%	Skews male (71%)
Top Countries	UNITED STATES (59%) BRAZIL (7%) CANADA (4%) NIGERIA (3%) RUSSIA (3%)	Top regions: UNITED STATES (59%), BRAZIL (7%), CANADA (4%)
Platform Engagement	Instagram: 3,529 avg likes/post · Tiktok: 41,850 avg views/post · Youtube: 35,071 avg views/post	Best reach: Tiktok 41,850 avg views; best engagement: Instagram 3,529 avg likes

Top Brand Affinities

Live Nation

Score: 26.59

Akai

Score: 17.14

Crown Royal

Score: 14.94

Pro Tools

Score: 12.84

Amazon Music

Score: 10.92

Ableton

Score: 9.55

SoundCloud

Score: 9.10

Hennessy

Score: 8.52

New Era

Score: 8.42

Beats Electronics

Score: 8.27

Bud Light

Score: 7.43

ESPN

Score: 6.96

Brand	Category	Score
Live Nation		26.59
Akai		17.14
Crown Royal		14.94
Pro Tools		12.84
Amazon Music		10.92
Ableton		9.55
SoundCloud		9.10
Hennessy		8.52
New Era		8.42
Beats Electronics		8.27
Bud Light		7.43
ESPN		6.96
iHeartRadio Music Awards		6.78
Kroger		6.51
Hot Topic		6.28
FedEx		6.12
Cadillac		5.81
NFL		5.77
GMC		5.74
Los Angeles Lakers		5.71
Verizon		5.52
Bethesda Softworks		5.52
Pioneer		5.42
Mortal Kombat		5.32
Jameson		5.23
Margaritaville		5.19
Comedy Central		5.08
Sega		5.08
Nice Kicks		5.05
CNN		4.86
MTV		4.81
NBA		4.74
Sneakerhead		4.64
Taco Bell		4.60
Chick-fil-A		4.44
Spotify Music		4.39
Acura		4.27
Coors		4.23
Nickelodeon		3.72
WWE		3.66
Kodak		3.57
Gatorade		3.46
NHL		3.46
Dodge		3.36
Carhartt		3.31
Stüssy		3.24
NBC		3.20
Walmart		3.13
Universal		3.08
UFC		3.04