Thomston

Thomston — pop artist from GB.

A “New Zealand art-r&b aesthete," (The Fader) THOMSTON has honed an intriguing sound of his own with inspiration from Frank Ocean and James Blake and a…

Influence: 51.46% Fanbase: 28.85% Trending: 62.76% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Air New Zealand • 37.56% • Very Strong

As of 2025-09-09

17,409

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:32:31 UTC

Genres

popindie electropopindie poptimismetherpoppopmainstream popr&b, funk & soulvapor soulalternativealternative

Biography

A “New Zealand art-r&b aesthete," (The Fader) THOMSTON has honed an intriguing sound of his own with inspiration from Frank Ocean and James Blake and a razor-sharp pen reminiscent of Taylor Swift and Lorde.
 
In 2018, his anthemic single The Heights soared to #1 on the Hot NZ Chart leading to an MTV EMA nomination for Best New Zealand Artist, joining the ranks of Lorde, Benee, Kimbra and more. The lyrics “so if I fall, it'll be cause I jumped and if I jump it'll be because I'm reaching the heights," are symbolic of his steady rise to recognition.
 
Since he emerged with his debut record Topograph as a teenager, New Zealand's best kept secret has amassed over 150 million streams worldwide, toured in support of BROODS and Billie Eilish, and received acclaim from tastemakers such The Fader, Noisey, NYLON, Pigeons & Planes and COMPLEX among others.
 
Thomston's sophomore album Crushed was released in 2022, featuring the track April that reached #13 on New Zealand’s Airplay charts, and Magnolia (with Zeph) with rising alt star Zeph. The record is a dazzling and expansive pop-leaning exploration of young love, and lead to publications praising Thomston’s “mastery of sonic storytelling” (Early Rising) along with his “warm, gentle voice which has matured beyond his years” and “old soul songwriting with immense sincerity” (Sniffers)
 
New music is set to be released in 2023.

Top Brand Affinities

Report Date: 2025-09-09

Thomston reliably reaches 18-24 & 25-34 audiences in UNITED STATES, BRAZIL, AUSTRALIA. The base is heavily female (63%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Youtube (7,214 avg views per post); Youtube layers on depth and replies. The audience sits near Air New Zealand, New Line Cinema, Acne Studios, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Thomston score 2.15% — Strong bucket.

Brand: Air New ZealandBrand: New Line CinemaBrand: Acne Studios

Followers:17,409

Engagements:375

Rate:2.2%

Posts:29

Avg Likes:329

Avg Comments:78

Avg Views:7,214

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 17,409 · Engagements 375 · Rate 2.2% Posts 29 · Views 7,214 · Avg Likes 329 · Avg Comments 78 · Avg Views 7,214	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 62% 25-34: 23% 13-17: 11% 35-44: 3%	Largest: 18-24 (62%); next: 25-34 (23%)
Gender Split	Female: 63% Male: 37% Non-binary/Other: 0%	Skews female (63%)
Top Countries	UNITED STATES (27%) BRAZIL (10%) AUSTRALIA (7%) NEW ZEALAND (6%) UNITED KINGDOM (5%)	Top regions: UNITED STATES (27%), BRAZIL (10%), AUSTRALIA (7%)
Platform Engagement	Instagram: 0 avg likes/post · Youtube: 7,214 avg views/post	Best reach: Youtube 7,214 avg views; best engagement: Youtube 329 avg likes

Top Brand Affinities

Air New Zealand

Score: 37.56

New Line Cinema

Score: 10.67

Acne Studios

Score: 9.43

Glossier

Score: 9.16

Ableton

Score: 8.92

Urban Outfitters

Score: 8.07

Maison Margiela

Score: 7.49

Lollapalooza

Score: 7.17

Coachella

Score: 7.10

JACQUEMUS

Score: 6.21

Loewe

Score: 5.88

Kmart

Score: 5.76

Brand	Category	Score
Air New Zealand		37.56
New Line Cinema		10.67
Acne Studios		9.43
Glossier		9.16
Ableton		8.92
Urban Outfitters		8.07
Maison Margiela		7.49
Lollapalooza		7.17
Coachella		7.10
JACQUEMUS		6.21
Loewe		5.88
Kmart		5.76
Spotify Music		5.28
ASOS		4.94
Kodak		4.75
Dr. Martens		4.71
Polaroid		4.70
iHeartRadio Music Awards		4.50
SoundCloud		4.37
Showtime		3.99
Pull&Bear		3.95
Tinder		3.24
Paramount Pictures		3.23
Topshop		3.00
Fujifilm		2.96
Sunnies Studios		2.95
Marc Jacobs		2.90
MTV		2.83
Stüssy		2.82
Fenty beauty		2.74
Lush		2.66
Calvin Klein		2.52
Emporium		2.40
Aperol		2.20
Lululemon Athletica		2.13
A Game of Tones		2.11
Forever 21		2.11
Vogue		2.05
CBS Television Studios		2.02
Chrysler		1.97
Airbnb		1.97
Beats Electronics		1.95
H&M		1.93
Bershka		1.92
Converse		1.89
Too Faced Cosmetics		1.87
CBS		1.86
The Olympic Games		1.83
Chipotle Mexican Grill		1.80
Vans		1.79