Thompson Square

Thompson Square

Country: US

Influence: 65.72% Fanbase: 65.56% Trending: 65.79% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Live Nation • 25.28% • Very Strong

As of 2025-09-09

312,299

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:02:48 UTC

Genres

countrycountrycontemporary countrycountry roadcountry dawnfolk & traditionalmodern country rock

Biography

Everyone remembers where they were the first time they heard Thompson Square. It’s been a decade since the husband-and-wife team of Keifer and Shawna Thompson exploded out of Nashville with their multi-platinum mega-hit “Are You Gonna Kiss Me Or Not”, and crowds remain hungry for more. The Grammy-nominated duo has toured the world; won multiple ACM, ACA, CMA, and CMT awards; appeared on The Tonight Show, Jimmy Kimmel Live, NBC’s TODAY Show, CBS This Morning as well as numerous primetime tv specials and awards shows; earned No. 1 records in three countries, and even launched their own podcast. They’ve been praised as “remarkable” by Taste of Country, “deeply personal and emotional” by Sounds Like Nashville, and “vivacious” by Rolling Stone.

Thompson Square Marketing Affinity & Brand Fit Data

Report Date: 2025-09-09

Thompson Square cuts through with 18-24 & 25-34 audiences and consistency across UNITED STATES, NIGERIA, CANADA. A heavily female (73%) profile rewards creative that treats fans like insiders. Performance peaks on Youtube with 128,165 avg views per post, while Youtube preserves the relationship between tentpoles. Affinity lines up with Live Nation, Ariat, Influenster, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Thompson Square score 0.32%Low bucket.
Brand: Live NationBrand: AriatBrand: Influenster
Followers:312,299
Engagements:1,003
Rate:0.3%
Posts:3,704
Views:130,076
Avg Likes:973
Avg Comments:39
Avg Views:130,076

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 312,299 · Engagements 1,003 · Rate 0.3%
Posts 3,704 · Views 130,076 · Avg Likes 973 · Avg Comments 39 · Avg Views 130,076
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 41%
25-34: 31%
35-44: 15%
45-64: 9%
Largest: 18-24 (41%); next: 25-34 (31%)
Gender Split Female: 73%
Male: 27%
Non-binary/Other: 0%
Skews female (73%)
Top Countries UNITED STATES (81%)
NIGERIA (16%)
CANADA (5%)
UNITED KINGDOM (1%)
INDIA (1%)
Top regions: UNITED STATES (81%), NIGERIA (16%), CANADA (5%)
Platform Engagement Instagram: 83 avg likes/post · Tiktok: 1,911 avg views/post · Youtube: 128,165 avg views/post Best reach: Youtube 128,165 avg views; best engagement: Youtube 827 avg likes

Top Brand Affinities

Live Nation
Score: 25.28
Ariat
Score: 18.14
Influenster
Score: 10.98
Barstool Sports
Score: 10.97
Kohl's
Score: 10.93
Lowe's
Score: 10.59
Younique
Score: 9.78
Houston Livestock Show and Rodeo
Score: 9.48
SeneGence
Score: 9.37
Amazon Music
Score: 9.24
Margaritaville
Score: 8.99
Publix
Score: 8.90
Brand Category Score
Live Nation 25.28
Ariat 18.14
Influenster 10.98
Barstool Sports 10.97
Kohl's 10.93
Lowe's 10.59
Younique 9.78
Houston Livestock Show and Rodeo 9.48
SeneGence 9.37
Amazon Music 9.24
Margaritaville 8.99
Publix 8.90
Kroger 8.57
T.J. Maxx 8.52
Arbonne 8.24
Bud Light 7.90
FOX 7.74
Coors 7.44
Delta 7.12
Busch 6.98
iHeartRadio Music Awards 6.79
Chick-fil-A 6.67
NBC 6.42
Walmart 6.40
ULTA Beauty 6.33
NHL 6.28
OLD NAVY 5.51
Bath & Body Works 5.42
MamaBear 5.37
Walgreens 5.33
BarkBox 5.28
American Eagle 5.10
Free People 5.05
ABC 5.03
Target 5.02
ESPN 4.88
Gillette 4.76
Carhartt 4.29
Redken 4.21
Bentley 4.03
Taco Bell 3.96
FedEx 3.92
Verizon 3.72
PetSmart 3.72
Budweiser 3.55
Dunkin' Donuts 3.47
Jeep 3.30
Babybump 3.22
Heinz 3.18
NFL 3.12

Official Profiles

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Artist: Thompson Square

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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