Thomas Schumacher

Thomas Schumacher — electronic artist from DE.

Thomas Schumacher, an unparalleled figure in Techno, stands as a unique and "cult" DJ, transcending trends with a brand identity that towers above the rest.…

Influence: 52.65% Fanbase: 32.03% Trending: 62.95% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Allen & Heath • 301.20% • Very Strong

As of 2025-09-09

52,805

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:39:24 UTC

Genres

electronicelectronicgerman technominimal technotech housetechnoraw techno

Biography

Thomas Schumacher, an unparalleled figure in Techno, stands as a unique and "cult" DJ, transcending trends with a brand identity that towers above the rest. Currently holding the esteemed title of the #1 best-selling Hype Techno artist on Beatport, he recently achieved his first double Number 1 hit, cementing his status as an iconic presence in the industry.
Widely recognised for crafting tracks that become genre wide anthems, Thomas's music has been embraced by every major player in the game for years. As a Berlin-based artist, he is not merely a DJ and producer but a creative genius who has left an indelible mark on the culture and sound of multiple raver generations.

Top Brand Affinities

Report Date: 2025-09-09

Thomas Schumacher performs best with fans in the 25-34 range, concentrated in GERMANY, COLOMBIA, BRAZIL. Audience composition is heavily male (81%), which simplifies targeting and creative tone. The most reliable reach comes from Youtube at 528 avg views per post, with Instagram providing steady community replies and saves. Brand adjacency trends toward Allen & Heath, Mixcloud, Pioneer, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, Thomas Schumacher is positioned to deliver.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Thomas Schumacher score 0.88% — Low bucket.

Brand: Allen & HeathBrand: MixcloudBrand: Pioneer

Followers:52,805

Engagements:464

Rate:0.9%

Posts:204

Avg Likes:464

Avg Comments:57

Avg Views:528

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 52,805 · Engagements 464 · Rate 0.9% Posts 204 · Views 528 · Avg Likes 464 · Avg Comments 57 · Avg Views 528	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 42% 18-24: 31% 35-44: 21% 45-64: 4%	Largest: 25-34 (42%); next: 18-24 (31%)
Gender Split	Female: 19% Male: 81% Non-binary/Other: 0%	Skews male (81%)
Top Countries	GERMANY (20%) COLOMBIA (10%) BRAZIL (7%) UNITED STATES (6%) ITALY (6%)	Top regions: GERMANY (20%), COLOMBIA (10%), BRAZIL (7%)
Platform Engagement	Instagram: 459 avg likes/post · Youtube: 528 avg views/post	Best reach: Youtube 528 avg views; best engagement: Instagram 459 avg likes

Top Brand Affinities

Allen & Heath

Score: 301.20

Mixcloud

Score: 127.55

Pioneer

Score: 119.99

MOOG

Score: 112.32

Ableton

Score: 99.52

Trancefamily

Score: 50.90

Akai

Score: 49.29

Sennheiser

Score: 36.03

Technogym

Score: 30.19

SoundCloud

Score: 28.97

Tomorrowland

Score: 24.60

Amazon Music

Score: 13.48

Brand	Category	Score
Allen & Heath		301.20
Mixcloud		127.55
Pioneer		119.99
MOOG		112.32
Ableton		99.52
Trancefamily		50.90
Akai		49.29
Sennheiser		36.03
Technogym		30.19
SoundCloud		28.97
Tomorrowland		24.60
Amazon Music		13.48
Beats Electronics		8.97
Pro Tools		8.69
Spotify Music		7.30
Absolut		7.05
Jagermeister		6.62
Garnier		4.88
KIA		4.72
Heinz		4.16
Movistar		4.06
Lollapalooza		3.48
Heineken		3.32
Carhartt		2.68
Matrix		2.66
Red Bull		2.47
Budweiser		2.46
Coachella		2.43
musical.ly		2.38
Monster Beverage		2.38
ASICS		2.28
Warner Bros		2.27
Ray-Ban		2.14
Jack Daniels		2.11
Aperol		2.05
Dr. Martens		1.97
The North Face		1.93
New Balance		1.90
KitKat		1.89
Volkswagen		1.75
Ducati		1.69
GoPro		1.64
Vans		1.44
Sneakerhead		1.42
Audi		1.41
Yamaha		1.41
Gymshark		1.37
Guinness		1.37
Versace		1.36
Sony		1.35