Thomas Rhett

Thomas Rhett — country artist from US.

Thomas Rhett is a prominent country artist known for his consistent chart-topping success over the past decade. With a blend of energetic performances and…

Influence: 75.83% Fanbase: 69.00% Trending: 79.24% Career Level: Superstar

Top Brand Affinity

Highest overlapping lifestyle brand

Sherri Hill • 35.01% • Very Strong

As of 2025-09-27

7,747,651

Social Media Followers

As of 2025-09-27

00:00:00

Hours Airplay

2025-12-07 08:53:46 UTC

Genres

countrycountrycontemporary countrycountry roadfolk & traditionalmodern country rock

Biography

Thomas Rhett is a prominent country artist known for his consistent chart-topping success over the past decade. With a blend of energetic performances and emotional songwriting, he has released seven studio albums, including his latest, 'About A Woman.' Rhett has amassed over 16 billion global streams and has received numerous awards, including eight ACM Awards, two CMA Awards, and five GRAMMY® Awards nominations.

Renowned for his soulful love songs, Thomas Rhett has achieved a remarkable streak of No. 1 hits since 2013. He engages with fans through his dynamic live shows in arenas and stadiums worldwide, as well as at major music festivals. In addition to his music career, Rhett has ventured into the spirits industry with the launch of Dos Primos tequila. For more information, visit ThomasRhett.com.

Top Brand Affinities

Report Date: 2025-09-27

Thomas Rhett stands out with 18-24 & 25-34 audiences across UNITED STATES, CANADA, NIGERIA. The profile is heavily female (57%), and content lands hardest on Tiktok, where posts average 84,700 avg views per post. Instagram sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with Sherri Hill, Lilly Pulitzer, Ariat, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes Thomas Rhett a low-friction choice for campaigns that need fast awareness and credible adoption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Thomas Rhett score 0.40% — Low bucket.

Brand: Sherri HillBrand: Lilly PulitzerBrand: Ariat

Followers:7,747,651

Engagements:31,144

Rate:0.4%

Posts:3,821

Avg Likes:30,283

Avg Comments:420

Avg Views:159,207

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 7,747,651 · Engagements 31,144 · Rate 0.4% Posts 3,821 · Views 159,207 · Avg Likes 30,283 · Avg Comments 420 · Avg Views 159,207	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 48% 25-34: 28% 35-44: 10% 13-17: 8%	Largest: 18-24 (48%); next: 25-34 (28%)
Gender Split	Female: 57% Male: 43% Non-binary/Other: 0%	Skews female (57%)
Top Countries	UNITED STATES (63%) CANADA (6%) NIGERIA (3%) INDIA (3%) PHILIPPINES (3%)	Top regions: UNITED STATES (63%), CANADA (6%), NIGERIA (3%)
Platform Engagement	Instagram: 22,742 avg likes/post · Tiktok: 84,700 avg views/post · Youtube: 74,507 avg views/post	Best reach: Tiktok 84,700 avg views; best engagement: Instagram 22,742 avg likes

Top Brand Affinities

Sherri Hill

Score: 35.01

Lilly Pulitzer

Score: 18.02

Ariat

Score: 14.76

Margaritaville

Score: 12.86

Fabletics

Score: 11.61

Houston Livestock Show and Rodeo

Score: 10.97

Busch

Score: 10.72

Coors

Score: 9.39

Verizon

Score: 8.79

SeneGence

Score: 8.52

Gillette

Score: 8.37

Kroger

Score: 7.62

Brand	Category	Score
Sherri Hill		35.01
Lilly Pulitzer		18.02
Ariat		14.76
Margaritaville		12.86
Fabletics		11.61
Houston Livestock Show and Rodeo		10.97
Busch		10.72
Coors		9.39
Verizon		8.79
SeneGence		8.52
Gillette		8.37
Kroger		7.62
T.J. Maxx		6.84
iHeartRadio Music Awards		6.64
OLD NAVY		6.60
Carhartt		6.48
Chick-fil-A		6.21
Publix		6.18
Target		6.14
Bud Light		6.06
HomeGoods		5.53
ULTA Beauty		5.53
Dunkin' Donuts		5.48
Heinz		5.27
Lululemon Athletica		5.12
American Eagle		5.12
Holden		4.55
Budweiser		4.48
Gatorade		4.29
BarkBox		4.08
Kate Spade		3.62
ESPN		3.55
Walmart		3.55
Bentley		3.52
NHL		3.51
Chrysler		3.41
Sunnies Studios		3.37
Jeep		3.14
Abercrombie & Fitch		2.96
Philips		2.93
Babybump		2.90
Cadillac		2.78
NBC		2.76
Lollapalooza		2.67
Martini		2.64
Too Faced Cosmetics		2.58
Chipotle Mexican Grill		2.47
Oakley		2.39
Jack Daniels		2.34
The Olympic Games		2.24