Thomas Mac

Thomas Mac — country artist from US.

Thomas Mac moved to Nashville from his hometown of Beavercreek, OH when he was just 20 years old to go all in and pursue his dreams in music. Since then, he…

Influence: 54.65% Fanbase: 33.31% Trending: 65.31% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Ariat • 34.51% • Very Strong

As of 2025-09-13

6,143,537

Social Media Followers

As of 2025-09-13

00:00:00

Hours Airplay

2025-12-07 14:38:14 UTC

Genres

countrycountrycontemporary country

Biography

Thomas Mac moved to Nashville from his hometown of Beavercreek, OH
when he was just 20 years old to go all in and pursue his dreams in music.
Since then, he has entertained his fans with his diverse songwriting and
captivating personality. Thomas was one of the first to unleash the true
power of social media to connect with fans and has amassed over 6 mil-
lion followers across all platforms. Drawing influence from some of his
musical heroes like Toby Keith, Elvis, Brad Paisley, and Johnny Cash,
Thomas has the ability to make a listener laugh one moment and then
pull at their heart the next.

Top Brand Affinities

Report Date: 2025-09-13

Thomas Mac reaches 18-24 & 25-34 audiences concentrated in UNITED STATES, CANADA, UNITED KINGDOM. The demographic tilt is heavily male (56%), making the message easy to tune without losing breadth. Youtube delivers the top exposure at 105,250 avg views per post, and Tiktok maintains ongoing rapport. Affinity proximity to Ariat, Bud Light, Busch suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Thomas Mac score 0.25% — Low bucket.

Brand: AriatBrand: Bud LightBrand: Busch

Followers:6,143,537

Engagements:15,549

Rate:0.3%

Posts:1,350

Avg Likes:10,892

Avg Comments:858

Avg Views:172,350

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 6,143,537 · Engagements 15,549 · Rate 0.3% Posts 1,350 · Views 172,350 · Avg Likes 10,892 · Avg Comments 858 · Avg Views 172,350	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 38% 25-34: 27% 35-44: 15% 45-64: 13%	Largest: 18-24 (38%); next: 25-34 (27%)
Gender Split	Female: 44% Male: 56% Non-binary/Other: 0%	Skews male (56%)
Top Countries	UNITED STATES (76%) CANADA (5%) UNITED KINGDOM (5%) AUSTRALIA (4%) NIGERIA (3%)	Top regions: UNITED STATES (76%), CANADA (5%), UNITED KINGDOM (5%)
Platform Engagement	Instagram: 4,508 avg likes/post · Tiktok: 67,100 avg views/post · Youtube: 105,250 avg views/post	Best reach: Youtube 105,250 avg views; best engagement: Tiktok 6,384 avg likes

Top Brand Affinities

Ariat

Score: 34.51

Bud Light

Score: 9.96

Busch

Score: 9.14

Coors

Score: 8.21

GMC

Score: 7.40

Chick-fil-A

Score: 6.75

Influenster

Score: 6.72

Kroger

Score: 6.17

Reese's

Score: 5.82

Margaritaville

Score: 5.72

Carhartt

Score: 5.72

Verizon

Score: 4.89

Brand	Category	Score
Ariat		34.51
Bud Light		9.96
Busch		9.14
Coors		8.21
GMC		7.40
Chick-fil-A		6.75
Influenster		6.72
Kroger		6.17
Reese's		5.82
Margaritaville		5.72
Carhartt		5.72
Verizon		4.89
Walmart		4.76
Gillette		4.20
NORDSTROM		4.09
Chrysler		4.02
OLD NAVY		3.95
Chevrolet		3.80
NBC		3.78
Jeep		3.69
American Eagle		3.66
Taco Bell		3.53
Holden		3.49
Dodge		3.37
Ford		3.18
Under Armour		3.14
Gatorade		3.11
Budweiser		3.08
Mary Kay		3.02
Paramount Pictures		3.00
WWE		2.95
Monster Beverage		2.78
NHL		2.77
Tinder		2.68
NFL		2.58
Cadillac		2.51
Benefit Cosmetics		2.36
Oakley		2.34
Harley-Davidson		2.22
Bentley		2.19
Jack Daniels		2.11
Spotify Music		1.98
Target		1.93
Snickers		1.89
Jaguar		1.80
Pixar		1.79
Airbnb		1.73
Coachella		1.66
Showtime		1.61
Guinness		1.55