Thomas Gold

Thomas Gold — electronic artist from DE.

A popular and prolific DJ and producer, Berlin-based Thomas Gold became one of Europe's leading names in progressive house music. Born Frank Thomas…

Influence: 60.43% Fanbase: 54.18% Trending: 63.55% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Trancefamily • 97.05% • Very Strong

As of 2025-09-13

160,868

Social Media Followers

As of 2025-09-13

00:00:00

Hours Airplay

2025-12-07 16:50:41 UTC

Genres

electronicedmelectro housepop dancedeep tropical housepop edmprogressive housedanceprogressive electro housebig roomdutch housefunky tech housegerman technosky roomelectronic

Biography

A popular and prolific DJ and producer, Berlin-based Thomas Gold became one of Europe's leading names in progressive house music. Born Frank Thomas Knebel-Janssen, Gold began playing keyboards when he was seven, and he purchased his first digital synthesizer when he was 15. He was soon using his makeshift studio to make club music, and he opted to make music his career. Gold began releasing progressive house records in 2006, dropping the collaborative Paintbootiqa EP on the Mauritius label with his cohort, DJ Björn Mandry, sharing the credit. A number of 12" releases on Haiti Groove Recordings, Ministry of Sound, and other like-minded labels followed, leading Gold to 2010's high-powered gig remixing Fatboy Slim's "Star 69" single for the Skint label. In 2012, the satellite radio network SiriusXM began airing Gold's mix show, Fanfare. Gold's bookings as a live DJ exploded, as he appeared at major events including Ultra Music Festival, Electric Daisy Carnival, and Coachella. As a producer and artist, Gold was behind the controls for a string of successful digital singles, collaborating with Bright Lights ("Believe"), Lush & Simon ("Morphine"), Amersy ("Can't Stop This Feeling"), Rico & Miella ("On Fire"), and Jillian Edwards ("Magic"). In 2017, Gold headlined on his successful single "Better Version of Myself." ~ David Jeffries

Top Brand Affinities

Report Date: 2025-09-13

Thomas Gold is already in the conversation with 18-24 & 25-34 audiences in UNITED STATES, BRAZIL, MEXICO. The audience is heavily male (89%), so brand cues around fashion, access, and lifestyle earn attention. Youtube produces steady reach (4,890 avg views per post); Instagram confirms credibility in-thread. Affinity proximity to Trancefamily, Pioneer, Mixcloud points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Thomas Gold score 0.18% — Low bucket.

Brand: TrancefamilyBrand: PioneerBrand: Mixcloud

Followers:160,868

Engagements:282

Rate:0.2%

Posts:413

Avg Likes:276

Avg Comments:32

Avg Views:5,924

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 160,868 · Engagements 282 · Rate 0.2% Posts 413 · Views 5,924 · Avg Likes 276 · Avg Comments 32 · Avg Views 5,924	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 50% 25-34: 39% 35-44: 7% 13-17: 3%	Largest: 18-24 (50%); next: 25-34 (39%)
Gender Split	Female: 11% Male: 89% Non-binary/Other: 0%	Skews male (89%)
Top Countries	UNITED STATES (12%) BRAZIL (7%) MEXICO (6%) ITALY (5%) INDIA (5%)	Top regions: UNITED STATES (12%), BRAZIL (7%), MEXICO (6%)
Platform Engagement	Instagram: 179 avg likes/post · Tiktok: 1,034 avg views/post · Youtube: 4,890 avg views/post	Best reach: Youtube 4,890 avg views; best engagement: Instagram 179 avg likes

Top Brand Affinities

Trancefamily

Score: 97.05

Pioneer

Score: 69.85

Mixcloud

Score: 55.74

Tomorrowland

Score: 50.41

Warner Music

Score: 48.06

Ableton

Score: 32.50

Akai

Score: 19.98

Tele2

Score: 18.80

MOOG

Score: 17.46

SoundCloud

Score: 14.52

Sennheiser

Score: 13.75

Amazon Music

Score: 11.45

Brand	Category	Score
Trancefamily		97.05
Pioneer		69.85
Mixcloud		55.74
Tomorrowland		50.41
Warner Music		48.06
Ableton		32.50
Akai		19.98
Tele2		18.80
MOOG		17.46
SoundCloud		14.52
Sennheiser		13.75
Amazon Music		11.45
Pro Tools		8.96
Beats Electronics		8.66
Grey Goose		8.52
iHeartRadio Music Awards		8.04
Coachella		6.53
Absolut		6.36
Lollapalooza		5.71
American Airlines		5.63
Spotify Music		5.23
MTV		5.07
Bacardi		3.88
UEFA		3.61
NHL		3.59
Red Bull		3.33
Heineken		2.66
Monster Beverage		2.56
Aston Martin		2.54
musical.ly		2.46
NBC		2.45
Jack Daniels		2.39
Grand Theft Auto		2.34
Matrix		2.28
FIFA		2.17
NFL		2.16
NBA		2.12
Lamborghini		2.12
Ferrari		2.02
UFC		2.00
AMC		1.99
Boeing		1.97
Rolls-Royce		1.97
Bugatti		1.95
Budweiser		1.92
Sony		1.92
The North Face		1.89
ASOS		1.88
Ray-Ban		1.82
Under Armour		1.82