Thomas Day
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-10
7,203,473
Social Media Followers
As of 2025-09-10
00:00:00
Hours Airplay
2025-12-07 18:15:43 UTC
Genres
Biography
Thomas Day performs best with fans in the 18-24 range, concentrated in UNITED STATES, BRAZIL, PHILIPPINES. Audience composition is heavily female (59%), which simplifies targeting and creative tone. The most reliable reach comes from Tiktok at 113,400 avg views per post, with Instagram providing steady community replies and saves. Brand adjacency trends toward Sherri Hill, Brandy Melville, Houston Livestock Show and Rodeo, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, Thomas Day is positioned to deliver.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 7,203,473 · Engagements 31,334 · Rate 0.4% Posts 1,293 · Views 118,950 · Avg Likes 31,047 · Avg Comments 516 · Avg Views 118,950 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 60% 25-34: 22% 13-17: 11% 35-44: 5% |
Largest: 18-24 (60%); next: 25-34 (22%) |
| Gender Split |
Female: 59% Male: 41% Non-binary/Other: 0% |
Skews female (59%) |
| Top Countries |
UNITED STATES (29%) BRAZIL (7%) PHILIPPINES (6%) UNITED KINGDOM (6%) INDONESIA (5%) |
Top regions: UNITED STATES (29%), BRAZIL (7%), PHILIPPINES (6%) |
| Platform Engagement | Instagram: 19,747 avg likes/post · Tiktok: 113,400 avg views/post · Youtube: 5,550 avg views/post | Best reach: Tiktok 113,400 avg views; best engagement: Instagram 19,747 avg likes |
Top Brand Affinities
Sherri Hill
Brandy Melville
Houston Livestock Show and Rodeo
Champion
American Eagle
iHeartRadio Music Awards
Free People
Lollapalooza
boohoo
Dr. Martens
Verizon
Anthropologie
| Brand | Category | Score |
|---|---|---|
| Sherri Hill | 24.09 | |
| Brandy Melville | 12.43 | |
| Houston Livestock Show and Rodeo | 10.12 | |
| Champion | 8.64 | |
| American Eagle | 7.78 | |
| iHeartRadio Music Awards | 5.32 | |
| Free People | 5.14 | |
| Lollapalooza | 5.00 | |
| boohoo | 4.82 | |
| Dr. Martens | 4.78 | |
| Verizon | 4.74 | |
| Anthropologie | 4.32 | |
| shein | 4.30 | |
| NBC | 4.27 | |
| Steve Madden | 4.10 | |
| Abercrombie & Fitch | 3.67 | |
| Pull&Bear | 3.63 | |
| Taco Bell | 3.48 | |
| OLD NAVY | 3.48 | |
| SheInside | 3.38 | |
| ASOS | 3.10 | |
| Lululemon Athletica | 3.09 | |
| Sunnies Studios | 2.54 | |
| Urban Outfitters | 2.46 | |
| Fenty beauty | 2.33 | |
| Topshop | 2.18 | |
| Busch | 2.17 | |
| Victoria's Secret | 2.09 | |
| H&M | 2.03 | |
| Target | 2.00 | |
| Hollister Co | 1.97 | |
| Showtime | 1.88 | |
| Aperol | 1.85 | |
| FashionNova | 1.84 | |
| Gymshark | 1.83 | |
| Polo Ralph Lauren | 1.83 | |
| Calvin Klein | 1.81 | |
| Sephora | 1.77 | |
| Primark | 1.75 | |
| Coachella | 1.69 | |
| Walt Disney | 1.69 | |
| Chrysler | 1.67 | |
| Paramount Pictures | 1.65 | |
| Walmart | 1.65 | |
| The North Face | 1.56 | |
| Converse | 1.50 | |
| Vogue | 1.44 | |
| Bershka | 1.38 | |
| Tarte Cosmetics | 1.34 | |
| Cartier | 1.33 |
Official Profiles
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LoginArtist: Thomas Day
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-17 03:00 UTC | Nessa Barrett, Thomas Day | Fortitude Music Hall | brisbane central business district, Australia |
