Thomas Anders
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-12
626,243
Social Media Followers
As of 2025-09-12
00:00:00
Hours Airplay
2025-12-07 11:30:17 UTC
Genres
Biography
Thomas Anders is a clear fit for 25-34 & 35-44 audiences with strength across GERMANY, RUSSIA, POLAND. The audience is heavily male (60%), so messaging can confidently lean into identity, fashion, and status. Tiktok remains the best top-of-funnel driver (23,050 avg views per post); Instagram builds the community layer. Affinity data highlights KaDeWe, Commerzbank, Edeka, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 626,243 · Engagements 5,357 · Rate 0.9% Posts 3,249 · Views 36,514 · Avg Likes 4,826 · Avg Comments 483 · Avg Views 36,514 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 30% 35-44: 28% 18-24: 21% 45-64: 19% |
Largest: 25-34 (30%); next: 35-44 (28%) |
| Gender Split |
Female: 40% Male: 60% Non-binary/Other: 0% |
Skews male (60%) |
| Top Countries |
GERMANY (14%) RUSSIA (13%) POLAND (12%) IRAN (9%) UNITED STATES (6%) |
Top regions: GERMANY (14%), RUSSIA (13%), POLAND (12%) |
| Platform Engagement | Instagram: 2,666 avg likes/post · Tiktok: 23,050 avg views/post · Youtube: 13,464 avg views/post | Best reach: Tiktok 23,050 avg views; best engagement: Instagram 2,666 avg likes |
Top Brand Affinities
KaDeWe
Commerzbank
Edeka
Augustiner Helles
Braun
Lufthansa
Amazon Music
KARL LAGERFELD
Movistar
Moët & Chandon
Lindt
Haribo
| Brand | Category | Score |
|---|---|---|
| KaDeWe | 34.32 | |
| Commerzbank | 23.67 | |
| Edeka | 18.92 | |
| Augustiner Helles | 15.78 | |
| Braun | 8.31 | |
| Lufthansa | 7.93 | |
| Amazon Music | 7.24 | |
| KARL LAGERFELD | 6.65 | |
| Movistar | 6.23 | |
| Moët & Chandon | 5.47 | |
| Lindt | 5.15 | |
| Haribo | 4.46 | |
| Selfiegram | 3.93 | |
| MTV | 3.21 | |
| Aperol | 3.20 | |
| Heinz | 3.18 | |
| Columbia Pictures | 2.92 | |
| Pull&Bear | 2.65 | |
| NBC | 2.63 | |
| Busch | 2.50 | |
| Garnier | 2.32 | |
| FIFA | 2.32 | |
| TOM FORD | 2.30 | |
| Armani | 2.14 | |
| Boeing | 2.13 | |
| Cartier | 2.08 | |
| Cadillac | 2.04 | |
| Dolce & Gabbana | 1.98 | |
| Tomorrowland | 1.97 | |
| Rolls-Royce | 1.94 | |
| Michael Kors | 1.88 | |
| Jaguar | 1.86 | |
| McLaren | 1.79 | |
| Skoda | 1.78 | |
| Vogue | 1.76 | |
| Bugatti | 1.74 | |
| Porsche | 1.70 | |
| Maserati | 1.68 | |
| Coca-Cola | 1.66 | |
| Calvin Klein | 1.65 | |
| Fiat | 1.64 | |
| BBC | 1.63 | |
| Peugeot | 1.61 | |
| Lamborghini | 1.55 | |
| Mercedes-Benz | 1.53 | |
| Subaru | 1.50 | |
| Christian Dior | 1.50 | |
| Warner Bros | 1.48 | |
| Audi | 1.47 | |
| Polo Ralph Lauren | 1.45 |
Official Profiles
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LoginArtist: Thomas Anders
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-01-04 03:00 UTC | Thomas Anders | Dubai Opera | Dubai, United Arab Emirates | |
| 2026-02-16 04:00 UTC | Thomas Anders | O2 universum | Capital City of Prague, Czechia | — |
| 2026-03-14 02:00 UTC | Alphaville, Sandra, Samantha Fox, Thomas Anders, Katrina and the Waves, Katrina, Katrina formerly of Katrina & The Waves, STAR NIGHT | Scandinavium | Gothenburg, Sweden | |
| 2026-03-20 03:00 UTC | Thomas Anders | Uber Eats Music Hall | Berlin, Germany | |
| 2026-03-21 03:00 UTC | Thomas Anders | CCH | Hamburg, Germany | |
| 2026-03-25 03:00 UTC | Thomas Anders | Liederhalle | Stuttgart, Germany | |
| 2026-03-26 03:00 UTC | Thomas Anders | Arena Leipzig | Leipzig, Germany | |
| 2026-03-27 03:00 UTC | Thomas Anders | Mitsubishi Electric HALLE | Düsseldorf, Germany | |
| 2026-03-28 03:00 UTC | Thomas Anders, Jürgen von der Lippe | Jahrhunderthalle | Frankfurt, Germany | |
| 2026-03-29 03:00 UTC | Thomas Anders | Gasometer | Vienna, Austria |
