Thom Yorke Brand Affinity ranks highest MOOG at 45.89% . Very Strong. Score DMDB 65.49% | Fanbase 57.24%

Thom Yorke — pop artist from GB.

Thom Yorke, born on October 7, 1968, in Wellingborough, England, is best known as the frontman of the band Radiohead. Yorke, who overcame a childhood eye…

Thom Yorke

Recognizable

Country: GB | Gender: male | Artist ID: 11e81bba-86e2-5c02-898d-a0369fe50396

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Genres

popart popglitch popoxford indierockart rockrockalternativealternative rockindie rockalternativeelectronicelectronicaother electronic music

Influential: 65.49% Fanbase: 57.24% Trending: 69.62%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

MOOG • 45.89% • Very Strong

As of 2025-09-10

1,366,505

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 65.49% | Fanbase 57.24% | Trending 69.62% | CAREER STAGE: MAINSTREAM

Biography

Thom Yorke, born on October 7, 1968, in Wellingborough, England, is best known as the frontman of the band Radiohead. Yorke, who overcame a childhood eye condition, formed Radiohead in the '80s with fellow musicians in Oxford. The band gained international fame with albums like The Bends, OK Computer, and Kid A. Yorke also pursued solo projects, releasing albums such as The Eraser and collaborating with artists like PJ Harvey and Björk.

In addition to his work with Radiohead, Yorke formed the band Atoms for Peace in 2009 and released the album Amok in 2013. He continued to collaborate with various artists and released solo albums like Tomorrow's Modern Boxes in 2014 and ANIMA in 2019. Yorke also ventured into film scoring, composing the soundtrack for the 2018 film Suspiria.

Report Date: 2025-09-10

Thom Yorke cuts through with 25-34 & 18-24 audiences and consistency across UNITED STATES, UNITED KINGDOM, ITALY. A heavily male (60%) profile rewards creative that treats fans like insiders. Performance peaks on Instagram with 16,790 avg likes per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with MOOG, Ableton, Akai, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Thom Yorke score 1.68% — Moderate bucket.

Brand: MOOGBrand: AbletonBrand: Akai

Followers:1,366,505

Engagements:20,069

Rate:1.5%

Posts:266

Avg Likes:19,628

Avg Comments:392

Avg Views:34,176

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,366,505 · Engagements 20,069 · Rate 1.5% Posts 266 · Views 34,176 · Avg Likes 19,628 · Avg Comments 392 · Avg Views 34,176	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 43% 18-24: 26% 35-44: 21% 45-64: 7%	Largest: 25-34 (43%); next: 18-24 (26%)
Gender Split	Female: 40% Male: 60% Non-binary/Other: 0%	Skews male (60%)
Top Countries	UNITED STATES (23%) UNITED KINGDOM (8%) ITALY (8%) MEXICO (5%) ARGENTINA (5%)	Top regions: UNITED STATES (23%), UNITED KINGDOM (8%), ITALY (8%)
Platform Engagement	Instagram: 16,790 avg likes/post	best engagement: Instagram 16,790 avg likes

Top Brand Affinities

MOOG

Score: 45.89

Ableton

Score: 20.69

Akai

Score: 14.48

Pro Tools

Score: 10.42

Tate Modern

Score: 10.28

Kodak

Score: 6.47

Leica

Score: 4.93

Fujifilm

Score: 4.86

SoundCloud

Score: 4.68

Spotify Music

Score: 4.67

Lollapalooza

Score: 4.37

Summit Entertainment

Score: 4.02

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Top Brand Affinities

Brand	Category	Score
MOOG		45.89
Ableton		20.69
Akai		14.48
Pro Tools		10.42
Tate Modern		10.28
Kodak		6.47
Leica		4.93
Fujifilm		4.86
SoundCloud		4.68
Spotify Music		4.67
Lollapalooza		4.37
Summit Entertainment		4.02
Polaroid		3.60
Warner Bros		3.37
Dr. Martens		3.22
Coachella		3.05
Columbia Pictures		2.97
NBC		2.93
HBO		2.64
Beats Electronics		2.51
BBC		2.38
MTV		2.36
Paramount Pictures		2.33
Pantone Inc		2.21
A Game of Tones		2.20
Star Wars		2.12
Guinness		2.07
Pixar		2.01
Airbnb		1.95
Aperol		1.95
National Geographic		1.67
Jaguar		1.66
Cadillac		1.61
Nintendo		1.58
The North Face		1.58
Adobe		1.58
Showtime		1.57
Lego		1.57
Converse		1.52
Vogue		1.52
Prada		1.49
Vans		1.48
Cartier		1.45
Canon		1.40
Chrysler		1.38
Tesla Motors		1.34
Sony		1.33
Netflix		1.32
Bellagio		1.31
DC Entertainment		1.28