THEY.

THEY. — r&b, funk & soul artist from US.

THEY.

Influence: 60.52% Fanbase: 44.51% Trending: 68.53% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Live Nation • 27.55% • Very Strong

As of 2025-09-09

357,292

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 21:17:56 UTC

Genres

r&b, funk & soulrnbhip-hop & raphip-hop/rap

Biography

THEY.

Top Brand Affinities

Report Date: 2025-09-09

THEY. speaks to 18-24 & 25-34 audiences with measurable traction in UNITED STATES, CANADA, UNITED KINGDOM. Composition is heavily male (60%), which tightens creative strategy without sacrificing scale. Youtube is the reach engine (29,928 avg views per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near Live Nation, Amazon Music, True Religion, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist THEY. score 0.89% — Low bucket.

Brand: Live NationBrand: Amazon MusicBrand: True Religion

Followers:357,292

Engagements:3,185

Rate:0.9%

Posts:387

Avg Likes:3,103

Avg Comments:105

Avg Views:37,385

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 357,292 · Engagements 3,185 · Rate 0.9% Posts 387 · Views 37,385 · Avg Likes 3,103 · Avg Comments 105 · Avg Views 37,385	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 54% 25-34: 33% 13-17: 6% 35-44: 5%	Largest: 18-24 (54%); next: 25-34 (33%)
Gender Split	Female: 40% Male: 60% Non-binary/Other: 0%	Skews male (60%)
Top Countries	UNITED STATES (47%) CANADA (5%) UNITED KINGDOM (5%) BRAZIL (3%) INDIA (3%)	Top regions: UNITED STATES (47%), CANADA (5%), UNITED KINGDOM (5%)
Platform Engagement	Instagram: 1,734 avg likes/post · Tiktok: 7,457 avg views/post · Youtube: 29,928 avg views/post	Best reach: Youtube 29,928 avg views; best engagement: Instagram 1,734 avg likes

Top Brand Affinities

Live Nation

Score: 27.55

Amazon Music

Score: 12.91

True Religion

Score: 12.77

New Era

Score: 12.45

Mixcloud

Score: 11.95

Akai

Score: 10.43

Pro Tools

Score: 9.97

SoundCloud

Score: 9.93

Ableton

Score: 9.04

iHeartRadio Music Awards

Score: 8.63

Champion

Score: 7.45

Hennessy

Score: 6.66

Brand	Category	Score
Live Nation		27.55
Amazon Music		12.91
True Religion		12.77
New Era		12.45
Mixcloud		11.95
Akai		10.43
Pro Tools		9.97
SoundCloud		9.93
Ableton		9.04
iHeartRadio Music Awards		8.63
Champion		7.45
Hennessy		6.66
Coachella		6.66
Sneaker News		6.65
Nice Kicks		6.34
Beats Electronics		6.01
Coach		6.00
Pioneer		5.72
Steve Madden		5.31
boohoo		5.10
Urban Outfitters		5.06
FashionNova		4.86
Spotify Music		4.82
Kodak		4.60
Kickstagram		4.58
Stüssy		4.31
Lollapalooza		4.27
Coors		4.17
ESPN		3.94
Gatorade		3.93
MTV		3.92
NORDSTROM		3.88
ASOS		3.87
Verizon		3.84
Los Angeles Lakers		3.79
Fenty beauty		3.78
Sneakerhead		3.66
NBC		3.57
Forever 21		3.56
Mortal Kombat		3.48
NBA		3.48
Philips		3.29
Supreme		3.09
Nickelodeon		3.02
Polo Ralph Lauren		2.96
BALMAIN		2.92
Versace		2.88
Tinder		2.80
GAP		2.77
Carhartt		2.76