Therapy?
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
42,159
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 11:48:04 UTC
Genres
Biography
After recording a brief initial demo, singer/guitarist Andy Cairns and drummer Fyfe Ewing recruited bassist Michael McKeegan. The trio recorded the Meat Abstract single, pressing a limited number on vinyl and releasing it on their own Multifuckingnational label. BBC DJ John Peel played it on his program shortly after receiving it, and Wiija boss Gary Walker became interested after hearing the single through Silverfish's Lesley Rankine. The separately recorded Baby Teeth and Pleasure Death EPs were released on Wiija in 1991, both of which did extremely well on the British indie chart. Quarterstick, a U.S. independent label distributed by Touch & Go, released a compilation of the EPs as Caucasian Psychosis.
Major labels came knocking on the strength of those nasty releases, with A&M eventually winning out. The label expected something closer to a grunge record, but Therapy? wound up with something that didn't sound too far removed from their earlier records. Nurse ended up tweaking the band's sound, providing more focus on the rhythm and developing Cairns' burgeoning melodic vocal hooks. The Hats Off to the Insane EP provided a stop-gap until the release of 1994's Troublegum, which brought about more melody and straightforward riffing to good effect. The band enjoyed the most commercial exposure at this point, thanks to the teen angsty "Screamager," an anthemic ode to ugliness and awkwardness if ever there was one. Many a disillusioned teenager likely bookended it with "Smells Like Teen Spirit" on mixtapes.
Infernal Love was released in 1995, hot on the heels of Troublegum and extended touring. A bleak, cinematic effort that made the remainder of Therapy?'s records seem chirpy in comparison, it ruined the notion of the band ever making it to mainstream popularity. Ewing left the band shortly after its release. Graham Hopkins replaced him, and ace session cellist Martin McCarrick was added to the lineup as a second guitarist, also adding strings when necessary. 1998's Semi-Detached brought the band out of the emotional murk of Infernal Love, returning to some of the tunefulness that was left at the curb after Troublegum. The U.S. wing of A&M unfortunately balked on issuing the underrated record. The band was eventually cut off from the label completely after the massive Seagram's merger left them homeless as a casualty of label gutting.
Miles Copeland's Ark 21 label swept them up, issuing Suicide Pact: You First in 2000. Though it wasn't their finest record, the band experienced a bit of a rebirth during its recording, regaining the enthusiasm that they felt early on. Later in the year, Ark 21 issued So Much for the Ten Year Plan, a compilation of some of the band's finest moments. The title took aim at the more ambitious alternative acts who embarked on elaborate career paths in the early '90s, only to fall by the wayside. The Jack Endino-produced Shameless followed in 2001; Hopkins wasn't happy with the band's direction, however, and left the lineup soon after its release. Neil Cooper (founder of the progressive metal group the Beyond) joined as Hopkins' replacement, but the new lineup only lasted through the release of 2003's High Anxiety, as McCarrick opted to leave the band in order to nurse his damaged eardrum.
Beginning in early March, Therapy? soldiered ahead as a three-piece band. Never Apologise Never Explain was the first album to feature the newly slimmed-down lineup, followed by One Cure Fits All in 2006. Touring continued into the subsequent years, with the band eventually returning to the studio to create their tenth full-length album, 2009's Crooked Timber. 2012 saw the release of the well-received, Nabokov-inspired A Brief Crack of Light, and was followed in 2015 by Disquiet, which became the highest-charting release for the group since 2000's Suicide Pact: You First. Cleave, the band's 15th studio long-player, was issued in 2018 via Marshall Records (part of the legendary Marshall Amplification Company). ~ Andy Kellman
Therapy? engages 25-34 & 35-44 audiences with repeatable results in UNITED KINGDOM, UNITED STATES, GERMANY. The fan base skews heavily male (88%), giving a straightforward map for media and merchandising. Velocity is clearest on Youtube (2,581 avg views per post), while Instagram keeps conversation loops active. Affinity patterns cluster around Ampeg, Live Nation, MOOG, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 42,159 · Engagements 493 · Rate 1.2% Posts 4,746 · Views 2,581 · Avg Likes 478 · Avg Comments 26 · Avg Views 2,581 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 40% 35-44: 32% 45-64: 13% 18-24: 13% |
Largest: 25-34 (40%); next: 35-44 (32%) |
| Gender Split |
Female: 12% Male: 88% Non-binary/Other: 0% |
Skews male (88%) |
| Top Countries |
UNITED KINGDOM (23%) UNITED STATES (8%) GERMANY (7%) RUSSIA (5%) IRELAND (4%) |
Top regions: UNITED KINGDOM (23%), UNITED STATES (8%), GERMANY (7%) |
| Platform Engagement | Instagram: 336 avg likes/post · Youtube: 2,581 avg views/post | Best reach: Youtube 2,581 avg views; best engagement: Instagram 336 avg likes |
Top Brand Affinities
Ampeg
Live Nation
MOOG
Akg
Sennheiser
Mixcloud
Morrisons
Amazon Music
Pro Tools
Columbia Pictures
Pilsner Urquell
Sainsbury's
| Brand | Category | Score |
|---|---|---|
| Ampeg | 61.49 | |
| Live Nation | 26.60 | |
| MOOG | 22.96 | |
| Akg | 18.81 | |
| Sennheiser | 14.30 | |
| Mixcloud | 14.27 | |
| Morrisons | 13.69 | |
| Amazon Music | 12.85 | |
| Pro Tools | 10.31 | |
| Columbia Pictures | 9.33 | |
| Pilsner Urquell | 9.21 | |
| Sainsbury's | 9.15 | |
| Guinness | 8.72 | |
| Efteling | 8.19 | |
| Carlsberg | 7.73 | |
| Jagermeister | 7.63 | |
| DeLorean Motor Company | 7.59 | |
| Sega | 7.57 | |
| Spotify Music | 7.13 | |
| BBC | 6.95 | |
| Ableton | 6.82 | |
| Tate Modern | 6.65 | |
| Kickstarter | 6.65 | |
| Tesco | 6.34 | |
| Lego | 6.27 | |
| Jameson | 6.12 | |
| MTV | 5.39 | |
| Dr. Martens | 5.29 | |
| Jack Daniels | 5.21 | |
| Fallout | 5.09 | |
| Star Wars | 4.59 | |
| Warner Bros | 4.34 | |
| ALDI | 4.32 | |
| Leica | 4.28 | |
| eBay | 4.20 | |
| Resident Evil | 4.15 | |
| NHL | 3.67 | |
| Showtime | 3.53 | |
| Cadbury | 3.47 | |
| Transformers | 3.33 | |
| Nokia | 3.25 | |
| Heinz | 3.15 | |
| WWE | 3.15 | |
| Philips | 3.02 | |
| LEGOLAND | 2.97 | |
| Comedy Central | 2.93 | |
| Heineken | 2.88 | |
| Nintendo | 2.68 | |
| AMC | 2.65 | |
| HBO | 2.64 |
Official Profiles
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LoginArtist: Therapy?
The map shows every radio station that aired Therapy? today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
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Total Streams (2025-09-19)
Total: 489,974
| PLATFORM | TOTAL | % | |
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294,384 | 60.08% |
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195,590 | 39.92% |
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-18 04:00 UTC | Therapy?, Josh Day | The Middle East Restaurant and Nightclub | Cambridge, United States | |
| 2026-01-01 04:00 UTC | Therapy? | The Middle East Restaurant and Nightclub | Cambridge, United States |















