TheOvertunes
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
361,127
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 09:52:34 UTC
Genres
Biography
TheOvertunes is already in the conversation with 18-24 & 25-34 audiences in INDONESIA, MALAYSIA, UNITED STATES. The audience is heavily female (62%), so brand cues around fashion, access, and lifestyle earn attention. Tiktok produces steady reach (2,078 avg views per post); Instagram confirms credibility in-thread. Affinity proximity to Oppo, Jafra, Garuda Indonesia points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 361,127 · Engagements 718 · Rate 0.2% Posts 2,156 · Views 2,689 · Avg Likes 705 · Avg Comments 17 · Avg Views 2,689 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 61% 25-34: 23% 13-17: 14% 35-44: 2% |
Largest: 18-24 (61%); next: 25-34 (23%) |
| Gender Split |
Female: 62% Male: 38% Non-binary/Other: 0% |
Skews female (62%) |
| Top Countries |
INDONESIA (94%) MALAYSIA (1%) UNITED STATES (1%) PHILIPPINES (0%) INDIA (0%) |
Top regions: INDONESIA (94%), MALAYSIA (1%), UNITED STATES (1%) |
| Platform Engagement | Instagram: 564 avg likes/post · Tiktok: 2,078 avg views/post · Youtube: 611 avg views/post | Best reach: Tiktok 2,078 avg views; best engagement: Instagram 564 avg likes |
Top Brand Affinities
Oppo
Jafra
Garuda Indonesia
Maybank
Unilever
Yakult
Daihatsu
Oriflame
Fujifilm
Xiaomi
Preloved
Gundam
| Brand | Category | Score |
|---|---|---|
| Oppo | 32.45 | |
| Jafra | 13.55 | |
| Garuda Indonesia | 12.33 | |
| Maybank | 10.64 | |
| Unilever | 9.12 | |
| Yakult | 7.03 | |
| Daihatsu | 6.12 | |
| Oriflame | 4.27 | |
| Fujifilm | 3.67 | |
| Xiaomi | 3.51 | |
| Preloved | 3.33 | |
| Gundam | 3.30 | |
| Petronas | 3.27 | |
| Pizza Hut | 3.25 | |
| UNIQLO | 3.23 | |
| Nokia | 2.55 | |
| Carrefour | 2.46 | |
| Tupperware Brands | 2.45 | |
| Spotify Music | 2.08 | |
| Universal | 2.01 | |
| musical.ly | 1.93 | |
| A Game of Tones | 1.84 | |
| Samsung Group | 1.83 | |
| Transformers | 1.58 | |
| Maybelline | 1.39 | |
| Yamaha | 1.37 | |
| SoundCloud | 1.33 | |
| SheInside | 1.29 | |
| 1.29 | ||
| Pixar | 1.26 | |
| New Balance | 1.22 | |
| Snapseed | 1.20 | |
| H&M | 1.13 | |
| Airbnb | 1.12 | |
| Huawei | 1.12 | |
| Adobe | 1.10 | |
| Mitsubishi | 1.02 | |
| National Geographic | 1.01 | |
| Marvel | 0.96 | |
| Converse | 0.94 | |
| Sony | 0.92 | |
| Polaroid | 0.90 | |
| Suzuki | 0.90 | |
| Nikon | 0.89 | |
| OREO | 0.89 | |
| Honda | 0.85 | |
| Marvel Entertainment | 0.79 | |
| McDonald's | 0.78 | |
| Vans | 0.77 | |
| Walt Disney | 0.76 |
Official Profiles
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LoginArtist: TheOvertunes
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
