Theory of a Deadman

Theory of a Deadman — rock artist from CA.

Theory Of A Deadman, comprising Tyler Connolly, Dave Brenner, Dean Back, and Joey Dandeneau, released their seventh album, "Say Nothing," on January 31, 2020.…

Influence: 70.41% Fanbase: 62.81% Trending: 74.22% Career Level: Superstar

Top Brand Affinity

Highest overlapping lifestyle brand

Scotiabank • 22.29% • Very Strong

As of 2025-09-27

1,101,021

Social Media Followers

As of 2025-09-27

00:00:00

Hours Airplay

2025-12-07 08:54:11 UTC

Genres

rockpost-grungerockrap rockcanadian rockalternative rocksportswrestlingmetalalternative metalnu metalcanadian metal

Biography

Theory Of A Deadman, comprising Tyler Connolly, Dave Brenner, Dean Back, and Joey Dandeneau, released their seventh album, "Say Nothing," on January 31, 2020. The Los Angeles-based Canadian band blends experimental vision, rock 'n' roll attitude, and pop ambition to amplify societal voices through their music.

The album delves into pressing issues such as American politics, domestic violence, and racism, reflecting a shift in the band's songwriting approach. Connolly and his bandmates aim to spark meaningful discussions and provide solace to listeners, emphasizing the importance of connecting with their audience on a personal level.

Top Brand Affinities

Report Date: 2025-09-27

Theory of a Deadman cuts through with 18-24 & 25-34 audiences and consistency across UNITED STATES, CANADA, NIGERIA. A heavily male (59%) profile rewards creative that treats fans like insiders. Performance peaks on Tiktok with 6,663 avg views per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with Scotiabank, Live Nation, Arctic Fox hair Color, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Theory of a Deadman score 0.12% — Low bucket.

Brand: ScotiabankBrand: Live NationBrand: Arctic Fox hair Color

Followers:1,101,021

Engagements:1,300

Rate:0.1%

Posts:1,524

Avg Likes:1,253

Avg Comments:34

Avg Views:10,655

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,101,021 · Engagements 1,300 · Rate 0.1% Posts 1,524 · Views 10,655 · Avg Likes 1,253 · Avg Comments 34 · Avg Views 10,655	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 44% 25-34: 33% 35-44: 13% 45-64: 6%	Largest: 18-24 (44%); next: 25-34 (33%)
Gender Split	Female: 41% Male: 59% Non-binary/Other: 0%	Skews male (59%)
Top Countries	UNITED STATES (56%) CANADA (8%) NIGERIA (5%) UNITED KINGDOM (4%) BRAZIL (3%)	Top regions: UNITED STATES (56%), CANADA (8%), NIGERIA (5%)
Platform Engagement	Instagram: 671 avg likes/post · Tiktok: 6,663 avg views/post · Youtube: 3,992 avg views/post	Best reach: Tiktok 6,663 avg views; best engagement: Instagram 671 avg likes

Top Brand Affinities

Scotiabank

Score: 22.29

Live Nation

Score: 21.75

Arctic Fox hair Color

Score: 18.75

Marshall

Score: 18.57

Amazon Music

Score: 17.99

Hot Topic

Score: 11.74

Sennheiser

Score: 9.85

Pro Tools

Score: 9.52

NHL

Score: 7.60

Tim Hortons

Score: 7.17

Coors

Score: 7.14

Monster Beverage

Score: 7.13

Brand	Category	Score
Scotiabank		22.29
Live Nation		21.75
Arctic Fox hair Color		18.75
Marshall		18.57
Amazon Music		17.99
Hot Topic		11.74
Sennheiser		9.85
Pro Tools		9.52
NHL		7.60
Tim Hortons		7.17
Coors		7.14
Monster Beverage		7.13
WW		7.04
Influenster		6.87
Bud Light		6.47
Columbia Pictures		5.99
Pontiac		5.94
Fallout		5.18
Verizon		5.11
GMC		5.02
Power Rangers		4.99
Resident Evil		4.92
iHeartRadio Music Awards		4.80
AMC		4.76
WWE		4.71
Margaritaville		4.63
Jack Daniels		4.54
Walmart		4.24
Busch		4.14
Budweiser		4.12
Comedy Central		4.05
NBC		3.98
Harley-Davidson		3.92
Taco Bell		3.77
Dunkin' Donuts		3.76
Mortal Kombat		3.74
Under Armour		3.65
NFL		3.63
Ubisoft		3.62
Jeep		3.60
Bethesda Softworks		3.54
Dodge		3.53
American Eagle		3.51
Chevrolet		3.47
Gatorade		3.43
PetSmart		3.39
Star Wars		3.24
MTV		3.24
Heinz		3.20
Xbox		3.05