Theory of a Deadman
Genres
Top Brand Affinity
Highest overlapping lifestyle brand
1,097,506
Social Media Followers
00:00:00
Hours Airplay
Scores
Biography
The album delves into pressing issues such as American politics, domestic violence, and racism, reflecting a shift in the band's songwriting approach. Connolly and his bandmates aim to spark meaningful discussions and provide solace to listeners, emphasizing the importance of connecting with their audience on a personal level.
Theory of a Deadman cuts through with 18-24 & 25-34 audiences and consistency across UNITED STATES, CANADA, NIGERIA. A heavily male (59%) profile rewards creative that treats fans like insiders. Performance peaks on Tiktok with 6,663 avg views per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with Live Nation, Mapfre, Scotiabank, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 1,097,506 · Engagements 1,245 · Rate 0.1% Posts 1,503 · Views 9,096 · Avg Likes 1,200 · Avg Comments 35 · Avg Views 9,096 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 43% 25-34: 32% 35-44: 13% 45-64: 6% |
Largest: 18-24 (43%); next: 25-34 (32%) |
| Gender Split |
Female: 41% Male: 59% Non-binary/Other: 0% |
Skews male (59%) |
| Top Countries |
UNITED STATES (56%) CANADA (7%) NIGERIA (5%) BRAZIL (4%) UNITED KINGDOM (4%) |
Top regions: UNITED STATES (56%), CANADA (7%), NIGERIA (5%) |
| Platform Engagement | Instagram: 649 avg likes/post · Tiktok: 6,663 avg views/post · Youtube: 2,433 avg views/post | Best reach: Tiktok 6,663 avg views; best engagement: Instagram 649 avg likes |
Top Brand Affinities
Live Nation
Mapfre
Scotiabank
Sennheiser
Hot Topic
Pro Tools
Tim Hortons
Amazon Music
Bud Light
NHL
Monster Beverage
WW
| Brand | Category | Score |
|---|---|---|
| Live Nation | 29.05 | |
| Mapfre | 26.01 | |
| Scotiabank | 22.09 | |
| Sennheiser | 9.83 | |
| Hot Topic | 9.51 | |
| Pro Tools | 9.44 | |
| Tim Hortons | 8.43 | |
| Amazon Music | 7.75 | |
| Bud Light | 7.63 | |
| NHL | 7.30 | |
| Monster Beverage | 7.20 | |
| WW | 6.96 | |
| Fallout | 6.66 | |
| Influenster | 6.44 | |
| iHeartRadio Music Awards | 5.98 | |
| Pontiac | 5.93 | |
| AMC | 5.55 | |
| ULTA Beauty | 5.40 | |
| Resident Evil | 5.24 | |
| Power Rangers | 4.94 | |
| Budweiser | 4.85 | |
| Walmart | 4.53 | |
| WWE | 4.47 | |
| Jeep | 4.23 | |
| Verizon | 4.20 | |
| Margaritaville | 4.15 | |
| GMC | 4.12 | |
| Dunkin' Donuts | 3.81 | |
| Mortal Kombat | 3.73 | |
| Taco Bell | 3.72 | |
| Coors | 3.71 | |
| Jack Daniels | 3.63 | |
| Chevrolet | 3.61 | |
| NFL | 3.60 | |
| NBC | 3.45 | |
| American Eagle | 3.43 | |
| Gatorade | 3.40 | |
| Busch | 3.26 | |
| Harley-Davidson | 3.20 | |
| Heinz | 3.17 | |
| Columbia Pictures | 3.14 | |
| PetSmart | 3.07 | |
| Comedy Central | 3.05 | |
| Star Wars | 3.01 | |
| Dodge | 2.99 | |
| Nickelodeon | 2.89 | |
| Activision Blizzard | 2.87 | |
| Spotify Music | 2.82 | |
| Lululemon Athletica | 2.80 | |
| ESPN | 2.79 |
Official Profiles
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LoginArtist: Theory of a Deadman
The map shows every radio station that aired Theory of a Deadman today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
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Total Streams
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Radio Spins (2025-09-10)
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Popularity (2025-09-09)
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Artist Performace Report
Streams: 0 ? 0 (+0.00%)
Estimate Royalties: $0.00 ? $0.00 (+0.00) Royalties measurement are based on average industry payout and may vary by artist
Audience (latest followers)
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| Streams | 0 | 0 | +0 |
| Royalties | $0.00 | $0.00 | +0.00 |
